1. Lesson 7 Social Media â Cases
2012 Max Ramaciotti Creative Commons â Attribuzione - Condividi allo stesso modo 3.0
2.
3. Social Media Cases
1. Online Video
2. Applications
3. Widgets
4. Social networks
5. Blogging
6. Podcasting
7. Crowdsourcing
8. Bookmarking / Tagging
9. Microblogging
10. Photosharing
11. Blogger/Vlogger/General Outreach
12. Wiki
13. Virtual worlds
14. Mashup
http://www.globalsocialmedianetwork.com/?page_id=201 15. Word of Mouth campaign
16. Public Relations
17. Sponsorships
18. Rating and reviews
19. Discussion Boards / Social Polling
20. Brand monitoring
4. Social Media Cases
Need Inspiration?
A great way to get ideas for how your
organization can use social media is to check
out what others are doing. Hereâs a
comprehensive list of sites below (and one
book) that will get you started.
http://www.interactiveinsightsgroup.com/blog1/social-media-
examples-superlist-17-lists-and-tons-of-examples/
6. PINK Nation
âPINK Nationâ is an online membership club that offers
shopping incentives and rewards for those who canât
get enough of all that VS PINK has to offer. I
especially enjoyed the ânominate your schoolâ feature,
which allows people to vote on their college or
university for a chance to have their school
represented on VS PINK merchandise.
http://www.ignitesocialmedia.com/victorias-secret-social-media-marketing-example/
7. VS PINK Mobile
http://twitter.com/vspink
http://vspink.mobi/
PINK by
Victoriaâs Secret
http://
www.vspink.com/
http:// pink_collegiate_colle
www.facebook.com/ ction.jsp
vspink?
v=app_4949752878&re
f=search
8. Social Media Policy
Managing staff who participate in social
networks.
This list also includes policies called; Staff
blogging policies, enterprise social network
guidelines, Employee Blogging Policies, Staff
engagement in online communities, and so on.
http://laurelpapworth.com/enterprise-list-of-40-social-media-staff-guidelines/
9. Social media Policy example - Intel
These are the ofïŹcial guidelines for social
media at Intel. If you're an Intel employee or
contractor creating or contributing to blogs,
wikis, social networks, virtual worlds, or any
other kind of social media both on and off
intel.comâthese guidelines are for you. We
expect all who participate in social media on
behalf of Intel to be trained, to understand
and to follow these guidelines. Failure to do
so could put your future participation at risk.
These guidelines will continually evolve as
new technologies and social networking tools
emergeâso check back once in awhile to
make sure you're up to date.
http://www.intel.com/sites/sitewide/en_US/social-media.htm
10. Online tool to define social media policy
http://socialmedia.policytool.net/
13. Homework
1. Add social Technographics (Forrester) to your personas
a. DeïŹne a connected goal(s)
2. Define Target Social Media (Conversation Prism)
3. Answer Key - Questions
4. Define your content inventario
5. Identify your target communities
6. Produce concept for a social media project