1. Entrepreneurship
Workshop at IE

2. Workshop
Flow
• Check
In
|
Passion
• Needs
&
Opportuni7es
• Users
&
Customers
• Idea7on
• Lean
Canvas
&
Prototype

3. How
might
we
provide
drinkable
water
to
low
income
rural
communi9es?

4. How
might
we
provide
premature
baby
incuba9on
solu9ons
to
the
BoP?

5. How
might
we
redesign
the
biking
experience
for
the
BoP?

6. Converge
vs.
Diverge
Flare
Focus

7. How
entrepreneurs
approach
empathy?
• Without
judgment
• With
a
beginner’s
eyes
• Curious
• Op9mis9c
• RespecGul
Expose.
Observe.
Engage

8. The
challenge
for
this
exercise
How
might
we
________________?

9. Iden9fying
Needs
&
Opportuni9es
Team
1
Team
2
Team
3…

10. Needs
&
Opportuni9es

11. User
&
Customer

12. Interviewing
with
Empathy

13. Quotes
&
defining
words
Ac9ons
&
Behaviors
Thoughts
&
Beliefs
Feelings
&
Emo9ons

14. Focus
on
the
user,
his/her
needs
&
the
insights
User
Need
Insight
Why?

15. The
challenge
for
this
exercise
How
might
we
________________?

16. User
&
Customer

17. Idea7ng!

18. 7
Brainstorming
Principles
• Defer
Judgment
• Encourage
wild
ideas
• Build
on
the
ideas
of
others
• Stay
focused
on
topic
• Be
visual
• One
conversa9on
at
a
9me
• Go
for
quan9ty

19. Idea9on:
Brainstorming
exercise
Stay focused and go for
Quantity!

20. Vote
using
selec9on
criteria
“Most likely to succeed”!
Place two votes on the ideas that you think most
effectively address the challenge"
“Most likely to delight”!
Place two votes on the ideas that would
delight customers the most"
“Most breakthrough/
Innovative”!
Place two votes on the ideas that are most
innovative"

21. Lean
Canvas
&
Prototype

22. Lean
Canvas

24. Prototype

25. Fail
early
&
o`en
Too late to fail
$
Cost of
an
error
Prototype, fail
and learn early
and cheap
Project timeline
Launch

26. It’s
never
easy
You
need
many
pilots,
tests
&
itera9ons
before
you
come
up
with
the
product/service/experience
that
fascinates
your
costumers.

27. • Learning
by
doing!
• Team
entrepreneurship
• Global
Mindset
• Much
more
than
Co-­‐Working
• Social
Innova7on

28. THANK YOU!
Social Innovation &
Entrepreneurship at IE
Twitter: @maxoliva36
max.oliva@ie.edu