Old industry plus conservative midwest values do not usually equal an environment where new technology can thrive. However, I presented to a group of banking marketers from all over the state of North Dakota who were ready and willing to get going on their social media strategy.

1. Socially Accepted
Realizing your customer engagement
experiences in real time.
@MaxKringen

3. What is ‘Social Media’?
• It’s where we:
– Create
– Store
– Organize
– Publish
– Syndicate
– Critique
– Share
– Text, Photo, Video Content

4. What is ‘Social Media’?
Traditional
Social

5. You are your bank’s champion of social media
and you are brand advocates who
humanize their brand and
build relationships while telling your
organization’s story in an authentic way.

6. So let’s throw out
some Facebook posts
and a tweet right?

7. Nein.

8. It’s time to be
strategic about
content.

9. Planning
Collaborating
Executing

10. Planning

11. Goals and objectives:
• Why are you using social media for your organization?
–
–
–
–
–
Build Community
Reach New People
Drive Traffic
Listening
Engaging in Real Time Discussion
• What do you hope to gain? (Goals)
• What are the ways you’re going to do this? (Objectives)

12. Identify groups of people who currently
follow you on social media and groups you
want to follow your organization.

13. • What are your objectives for each
segment?
• What are the ways you will get them to
follow you?

14. Integration
• How are you going to integrate social into
your everyday life?
• What do you already create that can now
become social content?
• What ways do you integrate social media
with other forms of communication?

16. CHANNEL SELECTION

17. Platforms to connect

18. Platforms to connect
Connect with
Potential Clients
Current Clients
Colleagues

19. Platforms to connect
Listen to
conversations.
Tweet it up.

20. Twitter 1-2-3
• Ready to bump up your Twitter strategy?
• 1 Unique Tweet
• 2 Call Outs
• 3 Retweets

21. Platforms to connect
This is where your
demographics are
already living, playing
and interacting.

22. Platforms to connect
Free
SEO

23. COLLABORATE

24. Who’s going
to TWEET?

25. Identify the leader
of your social
media team.

26. Who is a part of the
social media team?

27. We have folks all over
the region! How we
collaboratin’?

28. Beautiful, strategic, well planned, full of lines
CONTENT
CALENDAR

29. EXECUTE

30. NEAT FACTS!
BUT what
messaging works
in social?

31. Make it
PERSONAL

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35. Be FU
NNY

36. Grandma Dolly Rule

37. Stay
CURRENT

39. Ask Questions

40. BeResponsive

41. Be
Consistent!

42. Measure Twice
Report Once
(every month)

44. Hootsuite
WooBox
Google Analytics

45. You miss 100%
of the shots you
don’t take.

46. THANK
YOU!

47. #Holla at me.
MaxKringen
me@maxkringen.com
@maxkringen
Linkedin.com/in/maxkringen