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Media publishing of Internet Era<br />莊健煌 MaxJhuang<br />Wednesday, February 16, 2011<br />

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Once Upon a Time…從前…<br />

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文明濫觴(出版)<br />文字<br />聲音<br />影像<br />

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口述<br />

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結繩<br />

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竹簡<br />

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手抄<br />

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活版印刷<br />

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古騰堡印刷<br />

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線裝精裝書<br />

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出版社<br />

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書店<br />

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圖書館<br />

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圖書館<br />

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圖書館<br />

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廣播 ─ 收音機<br />

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轉播 ─ 電視<br />

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1981AppleII<br />

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1984Macintosh<br />

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2001iPod<br />

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2007iPhone<br />

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2010iPad<br />

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1997 August 18<br />1999 October 18<br />2002 January 14<br />1982 February 15<br />2010April 12<br />2007October 24<br />2005 October 24<br />

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The Trend of eBooks<br />

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34 percent answered online versus only 31 percent from a daily newspaper<br />

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AmazoneBook sales suppress HardcoverWill paper book vanish?<br />2010 Q2, it sold 143 Kindle books for every 100 hardcover books(including hardcovers for which there is no Kindle edition.)<br />In June sales rose to 180 digital books for every 100 hardcover copies. <br />Amazon has 630,000 Kindle books, a small fraction of the millions of books sold on the site, astonishing when you consider that we’ve been selling hardcover books for 15 years, and Kindle books for 33 month (2010/7/19)<br />資料來源：https://www.nytimes.com/2010/07/20/technology/20kindle.html?src=mv<br />

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Mobile Devices everywhere<br />

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Apple<br />

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Google Android<br />

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BlackBerry<br />

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HP WebOS<br />

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11 February 2011<br />

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Nokia+ Microsoft<br />

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1984 Apple's Macintosh Commercial<br />

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India’s $35 USD Tablet<br />照片來源：Associated Press<br />

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Mobile Era<br />within 5 years global internet consumption on mobile devices will surpass the same activity on PCs<br />the 3rd screen (phones) and the 4th screen (tablets) will simply replace time spent in front of the same on a PC.<br /> --Morgan Stanley<br />資料來源： July 12, 2010 http://adage.com/digital/article?article_id=144867#author<br />

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Enhanced Editions<br />

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Wikipedia<br />Jimmy Wales<br />Wikipedia vs. Encyclopædia Britannica<br />5 pay employees<br />WikiHow, ShopWiki, Wikitravel…<br />

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Google buys YouTube for $1.65 billion -- October 9, 2006<br />EtherPad: Real-time Collaborative Text Editing (AppJet) Acquired: December 4, 2009 by Google<br />Google buys Quicksee for $10 Million -- September 13, 2010<br />Video – Collabation<br />

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Media Revolution<br />

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Media creation of Internet<br />We the Media<br />Grassroots Journalism by the People, for the People<br />ByDanGillmorPublisher:O'ReillyMediaReleased: July 2004<br />任何人<br />任何時間<br />任何地點<br />互動<br />

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P2P<br />

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Consume 2 Prosume<br />

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Crowd Accelerated InnovationA self-fueling cycle of learning that could be as significant as the invention of print<br />Humanity watches 80 million hours of YouTube everyday.<br />Cisco actually estimates that, within 4 years, more than 90% of web’s data will be video.<br />Reading and writing are actually relatively recent inventions. Face-to-face communication has been fine-tuned by millions of years of evolution.<br />500 years ago print scaled, Gutenberg did for writing.<br />Online video can now do face-to-face communication. <br />

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Participation Economy<br />Customize<br />Mashup<br />Prosume(Consume)<br />

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Kindle Singles<br />Compelling Ideas Expressed at Their Natural Length<br />26 January 2011<br />Kindle Singles are “twice the length of a New Yorker feature or as much as a few chapters of a typical book” and generally 5,000 to 30,000 words (roughly 30 to 90 pages).<br />Kindle Singles are available to both Kindle device and app users, and priced between $0.99 and $4.99.<br />Kindle Singles are important because the new format gives bloggers and writers out there who may not have the time to write a long-form book, the opportunity to publish a pamphlet or shorter work. And it seems fairly easy for writer to publish these works, especially since Amazon is looking to build up its collection of content in this genre.<br />

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Seth Godin<br />

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Big Brother<br />US$38.0 Billion<br />US$26.9 Billion<br />US$30.423 billion<br />US$13.62 billion<br />

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10 Jan 2000<br />1985<br />US$3.257 billion<br />28September 2010<br />7 February 2011<br />

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We as Mediamashup<br />

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Harvard thing, student directory, The Photo Address Book<br />4February 2004<br />Social+Realtime<br />NewYork,ambulance CBtalkupdate<br />

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curation<br />Select, organize, and look after the items in (a collection or exhibition)<br />

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curated.by<br />

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部落格<br />Blogs<br />文件<br />Documents<br />影音<br />Videos<br />影像<br />Images<br />搜尋 > 集蹤 > 編享<br />協同作業<br />Collaboration<br />網頁內容<br />Web Contents<br />

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What matters isn’t who thinks of an idea first.<br />It’s not even who takes action first.<br />It’s who spreadstheidea the farthest.<br />Telephone <br />1844, InnocenzoManzetti<br />Search Engine<br />1994, Infoseek<br />Keyword advertisement <br />1998, Bill Groth (founder of GoTo)<br />2000, Google AdWords, (Larry Page and Sergey Brin founded in 1996)<br />

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莊健煌MaxJhuang<br />Twitter: @MaxJhuang<br />Email: maxjhuang@gmail.com<br />Skype(Google/MSN): maxjhuang@gmail.com<br />Mobile: +886-922-204-206<br />