1. LOGO
Introduction to Services ERP

2. It is the largest energy company and the second-largest company in the
world by revenues
Provide fuel to 10 mn customers each day through our 44,000 service
stations worldwide
Products and Services are also designed to meet the needs of businesses
Construction to Aviation
Chemicals to Shipping industry

3. Shell Operating subsidiaries are divided into… Exploration & Production
Oil products
Chemicals
Gas & Power
(Other small divisions include Coal, Hydrogen, Forestry and Renewables)
Worldwide business, over 100 countries

4. History
• 1907 Shell and Royal Dutch merged,
Shell
Royal Dutch
Netherland
60% 40% Transport
British
• Headquarter: Hague, Netherlands
• Registered Office: London, UK
• CEO: Peter Voser

8. Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn
1 reporting solution to all SERP entities
Minimize complexity and cost
2
Maximize the use of global processes and tools for MI
3
Remove localized, heterogeneous solutions currently in place
4
Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate
5

9. Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting
1 solution to all SERP entities
Minimize complexity and cost
2
Maximize the use of global processes and tools for MI
3
Remove localized, heterogeneous solutions currently in place
4
Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate
5

10. Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting
1 solution to all SERP entities
Minimize complexity and cost
2
Maximize the use of global processes and tools for MI
3
Remove localized, heterogeneous solutions currently in place
4
Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate
5

11. Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting
1 solution to all SERP entities
Minimize complexity and cost
2
Maximize the use of global processes and tools for MI
3
Remove localized, heterogeneous solutions currently in place
4
Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate
5

12. Delivering a stdz organizationally aligned & vertically integrated financial, mgmt and oprtn reporting
1 solution to all SERP entities
Minimize complexity and cost
2
Maximize the use of global processes and tools for MI
3
Remove localized, heterogeneous solutions currently in place
4
Drive Shell ESSA standards:- Eliminate-Simplify-Standardize-Automate
5

13. Deliver new Business Objects Frontend
A redesigned & streamlined SAP Data Warehouse Later
Further enhance Financial Consolidation Solution.
User base of 6500 users across 21 countries in Q1 2010
SERP will drive radical changes for the way we do business and is fully
aligned with Corporate & Finance strategies

14. SERP – High Level Architecture
Reporting Analysis Dash boarding
BO Reporting
Frontend Crystal Web
XCelsius
Reports Intelligence
BI/BO SAP Integration Kit/Business Objects Enterprise
Integration
SAP Data Business SEM
Warehouse – Warehouse
Financial & BCS –
Operational Data LSA Design Financial
Layer Consolidation
Source System Non SAP Source
R/3 Source

15. Standard Staging Process
Reporting Applications
To Business Objects
Presentation/Reporting Layer
(Architected Data Marts)
Operational
Data Store
Integrated Data
Data Warehouse Layer
Not Integrated
Data
Data Acquisition Layer
Data Sources Source Data
System

16. Which tool for which purpose…
Web Intelligence
• Reporting & Analysis.
• General Interactive Reporting.
• BW in place.
• Target Audience: Casual Business User.
Crystal Reports Xcelsius
.
• Reporting & Analysis. • Dashboards & Visualizations.
• General Interactive Reporting. • BW in place
• BW in place. • Architecture: Query as Web Service with OLAP
• Target Audience: Casual Business User. universe &/or Live Office.
• Target Audience: Business Users.

17. SERP – Authorization Overview
Users classified as Info worker / Info consumer
Full SAP Authentication
BW will remain main driver for BO authorization
Authorized by functional area
Restricted Access to download Excel
Data access will be restricted to Company Code
dependent on functional area

18. + 100 countries where we operate
~101,000 number of employees
2% amount of world’s oil we produce
3% amount of world’s gas we produce
3.1 million barrels of gas and oil we produce every day

19. 44,000 Shell service stations worldwide
145 billion litres of fuel sold
>35 refineries and chemical plants we run
1 ranking by Fortune 500

21. SWOT ANALYSIS
S Strengths
W
Weaknesses
 Major oil & Gas Producer  Limited operational or Financial
 Major projects & exploration freedom
acreage
 Substantial near growth  In some products Cost &
 Rapid expansion in Efficiency disadvantage
petrochemicals, Marine &
aviation industry  Rising Investment requirement
 Quality, reputation
Opportunities Threats
O T
 Rising energy consumption  Price infaltion/deflation
 Large area of under explore  Strong competition
territory
 Competitors new products and
 Innovation an technology innovation
development

22. LOGO
Any Questions ???
Prepared by:
Yuvraj Zala