1. The Multi Dimensional Architect The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2009 Max Gabriel Pfizer Inc ITARC 2009

2. Where are we now?

3. Looks familiar?

4. More information to process than ever before..

5. Choosing the right toothpaste–not an easy choice

6. Web of social networks to stay connected..

7. More apps on your iPhone than your computer..

8. Can you blame the shrinking attention span?

9. What got us here?

10. Appetite to search anything and everything…

11. Really cheap storage..

12. Change of experience – click away…

13. All you can’t handle for one low price…

14. What was our thinking that got us here?

15. Recreating the wheels..

16. Incremental thinking

17. Fix it as we go along..

18. Take the road often traveled..

19. Brand focused marketing

20. Complacent with our customers

21. Peripheral Vision

22. What are we up against?

23. Double digit unemployment numbers..

24. Unhealthy healthcare debates

25. Melting planet..

26. Green is the new black..

27. Surplus to deficit..

28. Conflicting directions..

29. Size doesn’t matter in the competition anymore

30. Perhaps, it’s time to look at things differently

31. Balance your thinking

32. Synthesize the information overload to make sense out of the noise

33. Take the first step towards social contribution

34. Champion the environmental thinking…

35. Inspire your people to do things not because they are easy but they are hard

36. Dare to dream the impossible

37. Lead them to where they have never been..

38. Start your journey today..

39. Feedback/Comments @ max.gabriel@pfizer.com