1. mobile marketing
rd
the 3 screen
an introduction
maxcadman.com

2. what is it?
no yes
graphic from Media in Motion
Mobile Marketing is a set of practices that enables organizations
to communicate and engage with their audience in an interactive
and relevant manner through any mobile device or network.
~ Mobile Marketing Association

3. history
33%
80%

4. phone #’s
WEB ENABLED
OTHER
Phones Owned New Phones Purchased
All High Income (over 5,000 models)
25% 20%
40%
40%
60%
75%75% 80%
80%
Text w/Phone Search w/Phone
Up 400% in past year
Much higher 27% 40% of mobile 33%
33%
percentage searches are local
for 14-25
year olds 60% take action
73% 73% 67%
within one day (calls
or visits business)

5. other #’s / trends
What’s Next
200 MM mobile users 40% of mobile searches are local Tablet Sales Growth
2x more than desktop-only
After looking up the business NFC - Near Field Communications
mobile = 50% of active users 61% calls the business
59% visit the location m-Commerce & Payments
mobile = 40% all tweets
Location-Based Services Enhanced Geo-Targeting
1.5 MM each month
• Four-Square, Gowalla
subscribe via mobile Increased Mobile Advertising
• Facebook Places
• ShopKick, Loopt, SCVNG
100 million views Mobile Video Growth
via mobile each day Local Directories (100’s)
• Google Places, Bing, Yahoo In-Home & In-Auto Integration
• Where, Yelp, Merchant Circle
• CitySearch, YellowPages.com Unique marketing campaigns for
72 million Americans accessed PC’s, Mobile Phones & Tablets
social networking sites or blogs
from mobile devices in August, Other
2011. • Neer (private location sharing)

6. benefits
3 Items Everyone
Omnipresent Interactive Leaves Home With
mobile phones are inexpensive able to create interactive
and are on-person all day & night. experiences and dialog.
Reach Trackable
98% of text messages are read Campaigns are easily
within 15 minutes of receipt. trackable with Google
Messages reach users wherever Analytics & platform services.
they are.
Immediacy Personal
mobile communications are Content is targeted to
immediate for consumers and individuals who have opted-in
quick to setup for businesses. to receive information.
Response Rate Location Awareness
Avg. mobile campaign response Ability to know geographic
rates are 12-15% (coupons, information (Location-Based
promos, etc.). Services, LBS).

7. missed opportunity
Small Business w/o mobile website
Total Internet searches per month 1,000
33% are from mobile 330
40% of mobile are local 132
60% take an action 80
25% buy product/service 20
average sale x $35
Potential Revenue Missed $700

8. how do i start?
to receive Flagstaff Chamber
scan to view
Announcements & Alerts our mobile
1. Stretch your mobile phone comfort text FCOC to 86677 website
zone. (std text msg & data rates may apply)
• Enter text programs
(local programs, text-to-vote, national contests)
• Scan QR codes does your website
or this?
(download scanner; scan advertisements, products, etc.) look like this?
• Download location-based service & social media apps...
then use them
2. Set up your mobile website
or a simple landing page.
• Company & personal contact information
• Simple business informational site or blog
• Integrate with a QR Code: create a product, service,
promotion or event info landing page
3. Create a QR Code promotion.
• Announce an event & provide basic information
• New product or service information
• Limited Offer Discount or Promotion
• Share a video (e.g. realtors: home tour)
• Meeting name tags with contact info
• A simple location map
• Restaurant: Menu Info (nutrition info, recipes, events)

9. thank you!
Mobile Marketing Services
mobile marketing strategy & planning
QR code creation & integration
text messaging & marketing
mobile websites
mobile landing pages
mobile donation pages
mobile advertising
location-based services
mobile loyalty programs
mobile seo
m-commerce & mobile payments
max cadman mobile marketing | maxcadman.com | info@maxcadman.com | 928-863-8945