Top 10 Q's: Conducting market research and forecasting demand with reference

CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 TOP 10 LEARNING QUESTIONS

CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 QUESTIONS

Marketing research aims to produce _______ into the customers’ attitudes and buying behavior. 1. ,[object Object],[object Object],[object Object],[object Object]

Marketing metrics is the set of measures that helps marketers ______, compare, and interpret marketing performance. 2. ,[object Object],[object Object],[object Object],[object Object]

The marketing research process involves the following steps, except: 3. ,[object Object],[object Object],[object Object],[object Object]

The following are ways to collect primary data, except: 4. ,[object Object],[object Object],[object Object],[object Object]

Which of the following is FALSE? 5. ,[object Object],[object Object],[object Object],[object Object]

Which of the following is TRUE? 6. ,[object Object],[object Object],[object Object],[object Object]

After dining at a restaurant, the waiter gives you a “customer’s feedback form.” This research approach is an example of: 7. ,[object Object],[object Object],[object Object],[object Object]

Unilever plans to launch a first-of-its-kind beauty product. It wants to measure the set of consumers who will be interested. Its appointed market researcher should measure: 8. ,[object Object],[object Object],[object Object],[object Object]

Distributorship companies such as Avon, Fullerlife, and Boardwalk may best measure future demand of their products through: 9. ,[object Object],[object Object],[object Object],[object Object]

Apple wants to know if iPad users are satisfied with the product. What type of nonprobability sampling method will you recommend? 10. ,[object Object],[object Object],[object Object],[object Object]

CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 ANSWERS

Marketing research aims to produce _______ into the customers’ attitudes and buying behavior. 1. ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Management by Kotler & Keller 13 th ed., page 131

Marketing metrics is the set of measures that helps marketers ______, compare, and interpret marketing performance. 2. ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Management by Kotler & Keller 13 th ed., page 146

The marketing research process involves the following steps, except: 3. ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Management by Kotler & Keller 13 th ed., page 131

The following are ways to collect primary data, except: 4. ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Management by Kotler & Keller 13 th ed., page 132-139

Which of the following is FALSE? 5. ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Management by Kotler & Keller 13 th ed., page 140-141

Which of the following is TRUE? 6. ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Management by Kotler & Keller 13 th ed., page 153-156

After dining at a restaurant, the waiter gives you a “customer’s feedback form.” This research approach is an example of: 7. ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Management by Kotler & Keller 13 th ed., page 132-136

Unilever plans to launch a first-of-its-kind beauty product. It wants to measure the set of consumers who will be interested. Its appointed market researcher should measure: 8. ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Management by Kotler & Keller 13 th ed., page 150

Distributorship companies such as Avon, Fullerlife, and Boardwalk may best measure future demand of their products through: 9. ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Management by Kotler & Keller 13 th ed., page 155-156

Apple wants to know if iPad users are satisfied with the product. What type of nonprobability sampling method will you recommend? 10. ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Management by Kotler & Keller 13 th ed., page 140

Top 10 Q's: Conducting market research and forecasting demand with reference

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