Marketer for Institutional Investment strategies
Clients have included Crypto Asset Hedge Funds &
Crypto focused Venture Capital
Bitcoin Investor since 2014
Educational purposes only - Not investment advice
Twitter: @MauryMcCoy Maury@McCoy-Associates.com

What is Bitcoin?
Bitcoin is a SCARCE digital
asset that isn’t controlled or
issued by any government or
corporation.
Anyone who can access the
Bitcoin network can send or
receive BTC without needing
permission, 24/7.

Bitcoin is a public ledger. That’s it.
• There are no physical
bitcoins.
• They are not on your
phone or computer.
• 100,000+ Bitcoin “nodes” run
the Bitcoin software and keep
an identical copy of the ledger.
• The ledger is public. You can
see every balance and every
transaction since day one.
• The ledger is updated every
~10 minutes.

Sending Bitcoin is like sending email.
Your Public Key is a wallet
address used to receive funds.
33urPbP8FSERc5KqqXc1jVbNuEsRvZ27VB
It is like your email address.
Your Private Key is used
to prove ownership.
24 words
It is like your email password.
To send bitcoin:
- Identify the accounts to send to and from
- Sign the transaction with your private key
- Broadcast it to the Bitcoin network.

What is Bitcoin Mining?
Miners are special nodes that can add to the blockchain ledger.
Miners combine transactions into a “block.” Each block contains:
010000001001000101000100101
01110110110011000011110010000
0101001000001101111010011100
01111011101110001001001100010
10111000110011110000101101001
0011100100100001001101110001
101110110001101011001100111001
010110111111011111000011100100
0010010010100010111100100000
“Fingerprint” of previous block
~ 1,500 transactions
A random number (Nonce)
SHA-256
0000001010001010011010101…
If the output starts with 18 zeroes, the block
has been “solved.” The block is added to
ledger & the miner earns 6.25 bitcoins!
Mining turns electricity into bitcoins.
Proof of Work

Functions of Money
Medium of Exchange
Store of Value
Unit of Account

What gives Bitcoin Value?
For money to have value, it needs to have certain qualities.
e.g. Durability, Fungibility & Uniformity.
vs.
Portability
Sent anywhere, anytime, 24/7
just like email
25 lbs. per bar
Divisibility 0.00000001 bitcoin Troy ounce
Storage Digital Wallet Safe or vault
Scarcity Only 21 million bitcoins Scarce
Adoption Market Cap $500 billion USD Market Cap $10 trillion USD

What gives Bitcoin Value?
Network Effects
Metcalfe’s Law n2
Increased adoption
Over 35m Coinbase accounts
Yale, Harvard, Stanford, MIT
Fidelity, Mass Mutual $100m
Futures Markets – CBOE, CME
PayPal – 26m merchants
Bill Miller, Druckenmiller,
Paul Tudor Jones, Okung
Still < 2% adoption
Chart copyright Timothy Peterson - @nsquaredcrypto

Bitcoin PerformanceBitcoin Gold S&P 500
1 year +304% +24% +15%
2 year +687% +47% +50%
3 year +117% +44% +39%
4 year +2,868% +65% +66%
5 year +6,617% +78% +85%
2013 2014 2015 2016 2017 2018 2019 2020
5,365% -58% 35% 125% 1,331% -73% 95% 304%
1/1/16 - 12/31/20Source: CaseBitcoin.com

Other Cryptocurrencies - Altcoins
Litecoin - LTCEthereum - ETH
BitcoinCash - BCH
Monero - XMR
Filecoin - FIL
Augur - REP
Helium - HNT
Chainlink - LINK

How to Invest
Public Markets: Grayscale Bitcoin Trust (GBTC), Bitwise 10 (BITW)
MicroStrategy (MSTR), Square (SQ), Overstock (OSTK) , PayPal (PYPL)
RIOT (8,000 mining rigs) Hive Blockchain (HVBTF)
Coinbase & Coinbase Pro – Best known
Gemini - Owned by Winklevoss twins
Kraken – Emphasis on security – licensed bank
Binance.US – Cheapest trading, most coins
Phone Apps
(Wallets):
Cash App (Square), PayPal
ABRA, Robinhood
ATMs: Over 11,000 Bitcoin ATMs, Coinstar
Bitcoin Exchanges:

Other Considerations
Taxes: Taxed exactly like stocks.
- Held longer than 1 year = LT Capital Gains.
- If traded for another crypto-asset it is a taxable event.
Estate planning:
- If you hold your own coins (not on exchange) make sure
someone can get to your 24 words!
Security:
2FA apps: – Google Authenticator, Authy
Whitelisting: – approved addresses
Hardware Wallets: – Trezor, Ledger