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Singley + mackie capabilities and services april 2011

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Matt Singley | Social Media Optimization
Matt Singley | Social Media Optimization

Singley + Mackie, Inc. Capabilities and Services in Social Media Marketing and Optimization. Grow. Engage. Convert.

TechnologieBusiness
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singley + mackie social media optimization Capabilities and Services
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object]
About singley + mackie ,[object Object],[object Object]
About singley + mackie ,[object Object],[object Object],[object Object]
Guiding Principles at singley + mackie ,[object Object],[object Object],[object Object]
Guiding Principles at singley + mackie ,[object Object],[object Object],[object Object]
Guiding Principles in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Development and Consulting ,[object Object],[object Object]
Strategic Development (Example) Biz Objectives Support Brand Community Growth Grow Facebook community to 30,000 fans by end of 2010 Engage Brand Community Reply to 75% of all Facebook and Twitter mentions that ask “Who, What, Where, Why, When or How” Convert Users to Purchase and Prizing Fulfillment Increase social media referrals to yoursite.com to 5% of total referral traffic in 2011 Strategies Overtly produce programs and initiatives that give value to the consumer; covertly insure programs and initiatives encourage assimilation into brand social media channels Apply both one-to-one and one-to-many communication strategies to keep consumers feeling engaged, relevant, educated and individual Design channels with drive in mind. Create clear and easy-to-navigate buttons and links to purchase, strategically message drive efforts without overselling Key Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics, Monitoring and Reporting ,[object Object],[object Object],[object Object]
Analytics, Monitoring and Reporting (Example)
Case Study (Community Management): Zune ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study (Video Syndication): DJ Hero 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study (Facebook App): Hasbro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study (PR): Zune Rumors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study (PR): Audi Green Police ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study (PR): Microsoft Xbox 360 Kinect Product Leak ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study (IP): Transformers Vanity URL Acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You For more information Matt Singley 818-308-4552 [email_address] http://twitter.com/mattsingley

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Singley + mackie capabilities and services april 2011

  • 1. singley + mackie social media optimization Capabilities and Services
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