1. FACEBOOK

2. The basics?

3. The Basics
• profile
• page
• group
• place
• ads

4. What are the uses for PR and
business??

5. FaceBook Usefulness
• Build communities
• Engage
• Amplify message
• Socially enable
• Sales
• Selling

6. How do we do it?

7. How?
• Status updates
• Sharing photos / videos / links
• Nativ apps
• Custom apps

8. Some thoughts…
• Engagement is the most important –
content / message spreads
• Avg number of friends?
• 1 fan engaged = reach X
• Socially enable

9. What do we measure?

10. FaceBook ‘Insights’
• Demographics
• Behaviour
• Reach and interaction

11. FaceBook Strategy

12. FaceBook Strategy
• Audience ? (technographics)
• Goals ? Achieve what? Fit into wider
marcomms plan?
• Rules ? Internal / external
• Conversation strategy / experience?
• Content plan? Timing?
• Operational? Responsibilities, response plans
e.g. in crisis

13. Workshop
Look For:
Other course / unis FB presence
Write plan / ideas MAD MA PR FaceBook
Page:
•Define the audience
•Goals, outcomes
•Conversation / experience
•Content, page layout and plan
•Evaluation schedule