Contributoria overview
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Presented at the IndieTech Summit on July 4th, 2014 in Brighton. This is an overview of Contributoria after its first 6 months of use.
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Contributoria overview
- 2. Beta ! ! Jan 2014 Open Journalism ! ! Guardian editor Alan Rusbridger defines vision for Open Journalism Winner ! ! Awarded grant from IPI & Google for Contributoria Going all-in on the open journalism idea Inspired by the Guardian 2 Ma9 McAlister Develops new businesses at Guardian Media Group. Formerly at Yahoo! and IDG’s InfoWorld, Macworld, The Industry Standard. Sarah Hartley Editor at Guardian Media Group for over 10 years. MD at Talk About Local, educaQng groups in digital media. Dan Ca9 Developer, formerly with the Guardian. Member of the founding team at Flickr. ! ! ! ! Completed prototype. Secured funding from GMG. LAUNCH! ! ! ! ! Paid membership, print product. Begin tesQng new revenue models. Tom Armitage Developer Dean Vipond Designer g Nat Buckley Developer
- 3. Editorial Budget 0 20 40 60 80 Backed Proposed Writer Payments User Metrics 0 1,000 2,000 3,000 4,000 Registered MAU Session DuraQon $30k ! ! ! ! $15k ! ! ! ! $0 10 m ! ! ! ! 5 m ! ! ! ! 0 m Nearly 200 arQcles have been developed worth over $100k paid out to writers. 2k registered users. Users spend over 7min per session, visiQng 6 pages/session. Global adopQon with very strong acQvity in Eastern US, UK, and India.
- 4. My Points Points $ RegistraQon 50 Paid Membership 100 Total Points 150 $$$$ SUPPORTER Licensing Commissioning Sponsorship etc… PARTNER 100% Backed DraO My Account DraO DraO Published ArQcle WRITER Proposal ArQcle Fee $500 Points Exchange Rate 0.7 Points Req’d 350 $600 25 ! Funding Pool ArQcle Fee $500 License Share $100 Amt Due $600 CollaboraQve ediQng Contributoria plus partner network
- 5. Platforms set all the rules and make all the money Problem: Writers are powerless 5 PlaTorms Content A9enQon Revenue
- 6. Writers want reader access and value from output Unlocking fame and fortune 6 Digital Publishers TradiQonal Media Social PlaTorms Value of output (fair pay, impact, quality) ConnecQon to the reader (discussion, dura5on, vested interest) Writers want to be here
- 7. Democratizing the journalism process itself 1) Authority Spending power to back writers’ proposals. ! 2) Influence ModeraQon, prioriQzaQon, theme selecQon, etc. ! 3) Special Access Print version, ereader, and members-‐only areas. 7 Independent journalism network
- 8. Powered by Contributoria The future = creative freedom 8 Writer Media Placorms Readers Peers Capital