1. How to Engage in Social Media
at Your Company
Matt Smith
SEO Manager
Dell

2. A shift in
purchase
50%
OF PEOPLE ARE MORE
behavior LIKELY TO BUY IF
ENGAGED WITH VIA
SOCIAL SITES

3. SMaC team
monitors over
22,000 online
mentions of Dell
everyday
SMaC certifications
and training
Employees become
the brand advocates
3 Global Marketing

4. Create social
opportunities
from your
website
Global Marketing

5. Brain stormers
5 Global Marketing

6. Trusted Advisors
6 Global Marketing

7. Using
social
media in
SEM
7 Global Marketing

8. Social Media
Budget
• Adjust budgets
according to your
target audience.
• Linkedin, Google+,
Twitter for business
relationships.
• Facebook, Twitter,
Google+ for
consumers.
8 Global Marketing

9. Getting
started with
social
• Give people a reason to
talk about your company.
• Provide thought
leadership.
– Webinars
– Local Events
(dellworld.com)
9 Global Marketing

10. Using social
listening for
SEO
• Perform keyword research
with social listening.
• Content creation based on
needs.
• Engage with customers
for links and accurate
information.
10 Global Marketing

11. Contact Me
Questions, Comments, Ping-
Pong?
Email: Matthew_l_smith@dell.com
Twitter: smith_matthew
Linkedin: /in/matthewlsmith
DELLWORLD.COM
11 Global Marketing