This document discusses redesigning the GrowSave website to better promote its projects and benefits to participants. It identifies issues with the current design like a tables-based layout not scaling well, navigation inconsistencies, and SEO problems from a lack of text for search engines. The new site needs to be fit for purpose, accessible, standards-compliant, and easy to maintain. Core CMS functionality should include editable text and images, categories, video, galleries, and a members' area. Social media extensions and rich media could engage users through videos, slideshows and graphs. Improved SEO, email marketing, and event bookings are eMarketing opportunities.

1. Discussion Document:The design and implementationof the new GrowSave website

2. Bridging the gap betweenNew Media & Traditional Media Web Services Media Production Bespoke Design Content Management eCommerce SEO Email Marketing Audio Production Video Production Multimedia Authoring CD & DVD duplication

3. The GrowSave Project Growing Library of Content Data Capture & List Building Opportunity for Knowledge Transfer Focus Nursery Events Energy Management Training Plans for expansion of scheme

4. Design Issues Tables Based Layout Narrow format not making the most of modern screens Scaling text breaks the layout

5. Navigation Issues Top Nav Changes Sub Nav repeats SOME of the top nav elements No Breadcrumbs

6. SEO & eMarketing Issues Use of images instead of text prevents robots indexing content Lacks flexibility for user/admin updates Not W3C compliant

7. Growsave.co.uk MKIINeeds to be: FIT FOR PURPOSE To promote the project and the benefits of participation. To engage and inform. ACCESSIBLE STANDARDS COMPLIANT EASY TO MAINTAIN

10. Core CMS Functionality Editable Text & Images Categories and Content Types Add Video Add Image Galleries Upload Documents Secure Members’ Area

11. Social Media Extensions Social Bookmarking Follow Us On... Comments Module (Moderated) GrowSave Blog (Multiple Authors?) RSS Feeds of Blog, News & Articles Slideshare & YouTube

12. Rich Media Opportunities Event Videos Interviews with “Focus” Participants Flipbooks with audio commentary Members area reporting and analysis tool with Flash Graphing

13. eMarketing Opportunities SEO & Keyword Research Email Marketing (Managed or DIY) Online Event Bookings Digital PR Social Media Monitoring