Unusual print adverts

1. BMW advert
The product in this advert is a new model of BMW car and they are ultimately advertising the whole
brand from the advert not only the new product that they have brought out.
The advert portrays the product as a smooth, strong and fast ride and that it shares similar qualities
to a shark.
Advert message- Sharks are well known as iconic predators that dominate the water in which they
swim; this could also suggest that BMW want to be known as the dominant brand in car
manufacturing.
The target audience for this advert is anyone with a lot of disposable income for example people
who are about 25-45 years old who are in a comfortable career. I think that it reaches this target
audience as the advert is a print advert and would be seen in magazines or newspapers and the
target audience are more inclined to be reached through these advertising techniques.
This type of advert is surreal, dramatic and lifestyle. This is because it is advertising a luxury item
that is relatively common but they are advertising it metaphorically as something else that relates to
the product, this provokes a response from the audience. It also includes no text other than the
BMW badge so the audience can all interpret it different and remember the advert in relation to the
company.
Volvo advert

2. The product in this advert is the Volvo XC90 car. They are advertising the new off -road car as a family
orientated product through the words used on the screen and the toy duck. The rubber duck
represents the family side of the car through the playful toy of a child whereas the scenery in the
advert helps to get the off-road side of the advert across. The advert tells the audience that the car is
very practical for families and this relates the target audience as the car is aimed towards people
looking to buy a car that can be used every day for all the family. The advert is humorous in a way
that reaches the older target audience; I think that this is a contributing factor to the success of the
advert that will help more people/families to buy the right car for them.