This document outlines a 5-step process for setting up a successful referral campaign. The steps are: 1) Start with your existing customer base. 2) Carefully select ambassadors who are role models and make the invitation personal. 3) Precisely ask ambassadors to share their expertise with their peers in a simple way. 4) Allow ambassadors to broadcast their new status and help peers find you. 5) Reward ambassadors when good referrals come in. The goal is to leverage people's desire to help others and gain status to create a viral referral system.

1. How to set up a successful Referral campaign in 5 steps

2. Challenges in Modern Marketing Consumers are floaded Quote: Michael Stelzner, the founder of Social Media Examiner “People are tuning out: Channel overload syndrome happens when information is transmitted faster than it can be received. It’s like those intense rainstorms that cause raging rivers, taking out everything in their paths”

3. Mechanics behind a successful referral campaign

4. Reach of 1 ambassador massive – relevant – targeted

5. What’s important People like: Celebrate your customers expertise and knowledge People like to spread their knowledge People like to help when it’s simple Most important People like status: crown them your ambassador Acknowledgement STATUS RECOGNITION RECOGNITION

6. STEP1 STARTINGPOINT Your customer base

7. CAREFULLY SELECT STEP2 Your ambassadors Tip1: Look for “role models” – check industry vertical, geography, etc Tip2: Make the invitation personal, by phone, face to face, create momentum

8. ASK THE QUESTION STEP3 Be precise – Make it simple – Be very clear – make sharing easy Dear Ambassador, Would you mind sharing your expertise on our proposition with Your peers? You know us best! Thanks a bunch

9. STEP4 Now your ambassador Can broadcast his new status Share is expertise Help his peers to find you

10. Then when a good referral comes in REWARD YOUR AMBASSADOR STEP4

11. Harvard research learns:

12. Spark the system

13. It’s veryviral

14. Enjoii