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Lean	
  Fluffy	
  Startup?	
  


      Lean	
  Thinking	
  
    Cloud	
  Computing	
  
      Small	
  Company	
  
Old	
  School	
  Startup	
  
Code	
  incognito	
  for	
  a	
  year	
     Get	
  VC’s	
  to	
  believe	
  


                                                                           f	
  
                                                     Invest	
  lots	
  o
                                                       $$$	
  in	
  me?	
  



Buy	
  lots	
  of	
  cool	
  servers	
  
Lean	
  Thinking	
  

               Learn	
  from	
  
                 users	
  

                           Implement	
  
Tell	
  everyone	
  
                          bare	
  minimum	
  


                 Release	
  
Minimum	
  Viable	
  Product	
  (MVP)	
  
Focus	
  On	
  Your	
  Core	
  Business	
  
Leverage	
  Other	
  People	
  Work	
  
Open	
  Source	
     Software	
  As	
  A	
  Service	
  (SAAS)	
  
!NOT_INVENTED_HERE	
  

Sweet,	
  I	
  just	
  added	
  Google	
  Maps	
  to	
  my	
  mobile	
  app!	
  	
  




                                                               OR	
  



                                                                    Let’s	
  see…if	
  I	
  download	
  some	
  map	
  data	
  	
  
                                                                    from	
  a	
  government	
  website……..	
  
SAAS	
  Example	
  


  SIP	
  service	
  for	
  ½	
  cent/min	
  
  Implement	
  REST	
  service	
  
  Setup	
  SIP	
  server	
  
  Code	
  up	
  sockets,	
  channels,	
  timeouts,	
  queues,	
  
  security,	
  etc	
  
Leveraging	
  Twilio	
  


  Twilio	
  makes	
  phones	
  ring	
  for	
  2	
  cents/min	
  
  REST	
  API	
  
  Development	
  &	
  Operations	
  teams	
  supporting	
  
  platform	
  
This	
  Includes	
  Tools	
  
Code	
  Repository	
     Team	
  Collaboration	
     Requirements	
  
Cloud	
  Computing	
  


     Purchase	
  Upfront	
  




              OR	
  


       Pay	
  As	
  You	
  Go	
  
Act	
  Like	
  The	
  Big	
  Boys	
  


 Redundant	
  servers	
  in	
  multiple	
  datacenters	
  
 Databases	
  with	
  remote	
  backup	
  
 Content	
  distribution	
  network	
  
 Load	
  balancing	
  
 Server	
  monitoring	
  
 Auto-­‐scaling	
  
 High	
  availability	
  storage	
  
Configurable	
  In	
  A	
  Console	
  
Less	
  Time	
  On	
  System	
  Administration	
  




                           Fewer	
  
                         Headaches	
  
Amazon	
  Relation	
  Database	
  Service	
  


   Configured	
  from	
  a	
  console	
  
        Backups	
  
        Patches	
  
        Replication	
  
        Migrate	
  to	
  larger	
  server	
  on-­‐demand	
  
Powerful	
  Combination	
  

Short	
  User	
  Feedback	
  Loops	
  
                     Learn	
  From	
  
                       Users	
  
                                                                               Focus	
  On	
  Your	
  Core	
  Business	
  

                                    Implement	
  
    Tell	
  Everyone	
  
                                   Bare	
  Minimum	
  


                      Deploy	
  to	
  
                       Cloud	
  
                                                 Cheap	
  Resources	
  


                                                         Pay	
  As	
  You	
  Go	
  
The	
  Rules	
  Of	
  The	
  Game	
  Are	
  Changing	
  
                     Collaboration	
  
     Incognito	
                         Rapid	
  Feedback	
  
The	
  Rules	
  Of	
  The	
  Game	
  Are	
  Changing	
  
                             Time	
  To	
  Market	
  
 Months	
  or	
  years	
                            Days	
  or	
  weeks	
  
The	
  Rules	
  Of	
  The	
  Game	
  Are	
  Changing	
  
                      Upfront	
  Capital	
  
     Significant	
                        Just	
  Enough	
  
Everyone	
  Can	
  Play	
  Now!	
  
       What	
  company	
  will	
  you	
  start?	
  
Starting a Lean Fluffy Startup

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Starting a Lean Fluffy Startup

  • 1.
  • 2. Lean  Fluffy  Startup?   Lean  Thinking   Cloud  Computing   Small  Company  
  • 3. Old  School  Startup   Code  incognito  for  a  year   Get  VC’s  to  believe   f   Invest  lots  o $$$  in  me?   Buy  lots  of  cool  servers  
  • 4. Lean  Thinking   Learn  from   users   Implement   Tell  everyone   bare  minimum   Release  
  • 6. Focus  On  Your  Core  Business  
  • 7. Leverage  Other  People  Work   Open  Source   Software  As  A  Service  (SAAS)  
  • 8. !NOT_INVENTED_HERE   Sweet,  I  just  added  Google  Maps  to  my  mobile  app!     OR   Let’s  see…if  I  download  some  map  data     from  a  government  website……..  
  • 9. SAAS  Example     SIP  service  for  ½  cent/min     Implement  REST  service     Setup  SIP  server     Code  up  sockets,  channels,  timeouts,  queues,   security,  etc  
  • 10. Leveraging  Twilio     Twilio  makes  phones  ring  for  2  cents/min     REST  API     Development  &  Operations  teams  supporting   platform  
  • 11. This  Includes  Tools   Code  Repository   Team  Collaboration   Requirements  
  • 12. Cloud  Computing   Purchase  Upfront   OR   Pay  As  You  Go  
  • 13. Act  Like  The  Big  Boys    Redundant  servers  in  multiple  datacenters    Databases  with  remote  backup    Content  distribution  network    Load  balancing    Server  monitoring    Auto-­‐scaling    High  availability  storage  
  • 14. Configurable  In  A  Console  
  • 15. Less  Time  On  System  Administration   Fewer   Headaches  
  • 16. Amazon  Relation  Database  Service     Configured  from  a  console     Backups     Patches     Replication     Migrate  to  larger  server  on-­‐demand  
  • 17. Powerful  Combination   Short  User  Feedback  Loops   Learn  From   Users   Focus  On  Your  Core  Business   Implement   Tell  Everyone   Bare  Minimum   Deploy  to   Cloud   Cheap  Resources   Pay  As  You  Go  
  • 18. The  Rules  Of  The  Game  Are  Changing   Collaboration   Incognito   Rapid  Feedback  
  • 19. The  Rules  Of  The  Game  Are  Changing   Time  To  Market   Months  or  years   Days  or  weeks  
  • 20. The  Rules  Of  The  Game  Are  Changing   Upfront  Capital   Significant   Just  Enough  
  • 21. Everyone  Can  Play  Now!   What  company  will  you  start?