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How the iPhone redefined Mobile User Experience
1.
How the
iPhoneredefinedMobile User Experience Nicholas Kruse, ReignDesign(@n_kruse) Mobile Monday, 2009.06.29
2.
Computer: Elephant Mobile
device: Mouse
3.
PDA:Business / focused
Mobile: Social / limited Smartphone: Techie / complicated
4.
Smartphone iPhone! Mobile
PDA
5.
How did they
do that? Big, HD display Good touch-screen “Feel-good” UX App Store – variety!
6.
Before: “It’s painful
to explore!” Now: “It’s fun to explore!”
7.
Big idea 1:
Make use of “Gap Time” and “Half-Time”
8.
What apps work?
Time wasters & games Supplement to a web app / service Bite-size chunks of information
9.
Big idea 2:
Alleviate Inconvenience
10.
What apps “work”?
Time-sensitive info / alerts Location-based apps
11.
Big idea 3:
Contentis almost FREE – But people willPAY for great UX
12.
What about iPhone
Interaction Design?
13.
Keep It Simple,
Stupid Only a few options per screen
14.
Navigation sucks Rely
on spatial & linear patterns
15.
Tap, swipe, and
drag are uncharted territory See Dan Saffer’s talk for more:http://www.vimeo.com/groups/8949/videos/2761844
16.
Thank you! This
presentation is online at: http://www.reigndesign.com/blog/
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