1. THE DESIGNER’S PAL:
FASHION DESIGN
Matthew Eric Vital
Professor Philip Zuchman
GE20710 Aesthetics
Spring, 2012

2. Aesthetics
• Philosophy
• Prior 19th C
– Analyze Creative Process
– Establish Rules: Judging
Beauty & Taste (Fine Arts)
• Late 19th C
– Psychology applied to
study of aesthetic
judgments
– Rise of living standards
• (Demand: Functional &
Attractive)

3. Aesthetic Movement
• Mid-Victorian Era,
1870-1880
• “The Aesthetes”
– Artists, poets, writers,
actors
• William Morris, painter
& designer
• Voysey, architect

4. Design Aesthetics
• Immediate feelings
(sensory system)
• 3 Different Cognitive
Responses
– Rapid
– Involuntary
– Evaluation (attraction)
• Marc Jacobs, Fall 2012 RTW

5. HELENA BONHAM
CARTER
FOR
MARC JACOBS’
FALL/WINTER 2011
CAMPAIGN

6. Julia Rutland
•Downtown Indianapolis in
the Circle City Industrial
Complex.
•Fashion & accessory
designers
•Models, stylists,
photographers

13. Works Cited
• "Aesthetic Aspects Of The Consumption Of Fashion Design: The
Conceptual And Empirical Challenge, Molly Eckman, Janet Wagner."
Aesthetic Aspects Of The Consumption Of Fashion Design: The
Conceptual And Empirical Challenge, Molly Eckman, Janet Wagner.
Web. 01 June 2012.
<http://www.acrwebsite.org/volumes/display.asp?id=7825>.
• "Aesthetically Pleasing." Fashion, Celebrity & Style. Web. 01 June
2012. <http://www.fashionwrapup.com/aesthetically-pleasing-
3331>.
• "The Aesthetic Dress Movement." The Aesthetics Fashion History.
Web. 01 June 2012.http://www.fashion-era.com/aesthetics.htm.
• Ulrich, Karl T. "DESIGN: Creation of Artifacts in Society." Aesthetics
in Design. Web. 1 June 2012.
<http://opim.wharton.upenn.edu/~ulrich/documents/ulrich-
aesthetics.pdf>.