1. FASHION
&
ENTERTAINMENT
MATTHEW ERIC VITAL
FS31012: CURRENT DESIGNERS
WINTER, 2012

5. THE KARDASHIAN SISTERS
“This was our ultimate
dream ever is to […]
create our own clothing
line;
Go into bedding and
home, denim, lingerie, rea
dy-to-wear, everything…
From shoes to
accessories, handbags…
Fashion is our life.”

6. PREMIERE
• Sears; August 25, 2011
– Pre-sale event
• $20-99
• Figure-Friendly
– Dresses, pantsuits,
shoes, accessories,
lingerie, denim
“WE’RE EXTREMELY INVOLVED
IN EVERY LAST PROCESS.”

7. • John Goodman
– Apparel & Home, Sears
EVP
“WHEN YOU THINK OF SEARS YOU THINK OF
APPLIANCES, YOU THINK OF TOOLS.
HOW DO YOU GET PEOPLE'S PERCEPTION TO
CHANGE AROUND CLOTHING AND
APPAREL?”

8. WEBSITE

9. Featured Trends

10. Featured Trends

11. Featured Trends

12. Featured Trends

13. NAUTICAL, JANUARY 2012

14. NAUTICAL, JANUARY 2012

15. NAUTICAL, JANUARY 2012

16. SPRING 2012

17. SPRING 2012

18. SPRING 2012

19. “KLOSELYKOPIED”

20. “KLOSELYKOPIED” (CONT’D)

21. “KLOSELYKOPIED” (CONT’D)

22. “KLOSELYKOPIED” (CONT’D)

23. ADVERTISEMENTS

24. ON THE SCENE: KIM KARDASHIAN TALKS WEDDING AND
NEW FASHION COLLECTION FOR SEARS
• http://www.youtube.co
m/watch?v=MCl6K5QP
4UI&feature=fvst
• http://www.youtube.co
m/watch?v=Cmy1xgXhs
n0

25. References
• http://www.dailymail.co.uk/femail/ar
ticle-2057269/Kardashian-Kollection-
bags-pay-little-tribute-
designers.html?ito=feeds-newsxml
• http://www.idontlikeyouinthatway.co
m/2011/12/nobody-is-buying-the-
kardashian-kollection.html
• http://www.realitytea.com/2011/11/
10/kardashians-accused-of-copying-
designs-for-their-kardashian-
kollection-for-sears-plus-vera-wang-
angry-at-
• http://www.sears.com/shc/s/dap_10
153_12605_DAP_kardashiankollectio
n?sid=ISx20070515x00001a&psid=23
x1754544