D&AD New Blood Awards 2015 / 2016

1. Matthew Davey
D&AD 2015/16 New Blood Awards

2. Brief
I decided to choose...

3. Fortune Favors the Brave

4. Design an enterpise, service or product that will
spark a surge in courage to benefit the creative industries.
Brief:

5. Bravery
Design
Product
Benefit
Promotes
Identity
Future
Audience
Spark
Boundaries
Simple
Failure
Fearlessness
Couarge
Creative
Industries

6. Design Product Promotes Creative Bravery
Key Words:

7. What is Bravery?

8. Definition:
The ability to do something that frightens one; bravery.

9. Applying Bravery to the creative industry:
Never giving up
Taking risks
Failing, failing, and then suceeding
Making mistakes and learning from them
Pushing through boundaries
Choosing the longer / harder route
Doing something you believe in
Believing in yourself
No limitations

10. Target Audience:
Students / Graduates
- People are beginning to step into the creative industry

11. When I’m a Dad: https://vimeo.com/123755148

12. What do I want to create?
An Illustrated book -
Highlights what it means to be brave / have courage as a creative.

13. How do I want to portray this?
Visually Illustrated Metaphors

14. “An Injection of creative courage”
Idea based behind:

15. BY MATTHEW DAVEY
AN INJECTION OF
CREATIVE COURAGE

16. Book Narrative / Structure Breakdown
Set the scene with Fear
- Getting an injection (Fear of being Brave)
Going into Multiple Visual Metaphors
(What it means to be brave)
Ending with getting the injection
- Getting rewarded with a Lollipop
(Being brave can pay off and be rewarding)

17. Proposal:
Creating an Illustrated Book
‘An Injection of Creative Courage’
- Visual Metaphors of advice to be Brave, creatively