1. LMFAO
Party Rock Anthem

2. This is my deconstruction for
LMFAOs music video Party
Rock Anthem

3. LMFAO is an American electro hop due
formed in 2006 in Los Angeles, California
consisting of rappers, dancers and DJs.
Redfoo and Skyblu. They are son and
Grandson of Motown record label
founder Berry Gardy making the two
uncle and nephew.

4. Throughout all their
music and videos they
incorporate a theme of
partying and drinking.
LMFAO commonly refer to
their music style as “Party
Rock”.

5. The Single party rock anthem has
gone number 1 in
Australia, Belgium, Brazil, Canada,
Denmark, France
, Germany, Ireland, New
Zealand, Switzerland, the UK and
the USA. It also reached top 5 in
Norway and Italy.

6. This song has sold over 3million
digital downloads in the US alone
and remained number one for a
solid 6 weeks. The music
video, choreographed by quest
crew members and is a parody of
the 2002 horror film 28 days later.

7. The story behind the video is that
there has been an epidemic and
the whole world has gone crazy
as soon as the song came
out, everyone got possessed and
all they want to do is shuffle.

8. This effect is created by fast edits
of the shufflers throughout the
course of the video enabling the
audience to get a real feel for the
music and the song, and it helps
with the songs rhythm and pace.

9. As the song starts the duo exit the
hospital which they have been
lying in a coma in for some time
and they spot a man shuffling to
Party Rock Anthem on his iphone
4 before they are quickly grabbed
by a man dressed in a shirt (
played by Malcolm Goodwin).

10. The man quickly hides them
behind a car, and explains to them
that the whole world has gone
mad to that song, everyday
people have been shuffling.

11. The street soon filters with
shufflers as the music kicks in and
the artists are handed doctor dre
earphones and are told to “play
along”( this is typical iconography
of the electro hip hop genre as we
as the audience associate
headphones with electro style
music)

12. Shortly after some camera shots of
the shufflers the camera cuts to
Redfoo and Skyblu, they both
insert the earphones and begin to
dance along pretending they are
infected too.

13. The rest of the video is filled with
camera shots of the dancers and
LMFAO performing complex elements
of choreography , this is a genre
expectation of party rock . They
perform this routine around the
deserted street some sections of the
video are individual shuffles and
some where everyone is
synchronised.

14. Within the video there are a variety
of costumes used, each individual
and unique, reflecting the style of
music and dance. This is reflective as
everyone seems to look good
together, with all the bright and
vibrant colours.

15. As said at the start of the video
majority of editing used are fast cuts
to emphasise the pace and rhythm
of the song. However, when the song
is being played and artists are singing
the camera follows the artists
dancing down the street as the
artists sing into the
camera, constantly looking around at
the shufflers.