SlideShare ist ein Scribd-Unternehmen logo

How Social Media has Changed Word of Mouth Marketing: Using the Internet to Build Long-Lasting Buzz about Your Brand.

•
•
Matt Granfield
Matt Granfield

Explores the evolution of word-of-mouth marketing and explains how social media can be used to build long-lasting buzz about a brand.

Business
1 von 52
“ How SOCIAL MEDIA has changed WORD OF MOUTH MARKETING” Using the Internet to build long-lasting, positive buzz about your brand… PRESENTED BY
“ Word of Mouth” has always been the most effective form of marketing. People have always trusted their friends opinions…
Hey Maximus, you need a new deodorant buddy… Try Lynxona, it never lets me down…
[object Object]
[object Object]
You could tell people whatever you wanted, because you knew they were paying attention… Image © Aaron Escobar @ Flickr
No matter how blatant or irrelevant your message was, people used to listen…
But the landscape has changed…
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
Rupert Murdoch, owner of News Corp , and MySpace summed it up like this: “ Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control…”
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
The people that don’t like you will start to love you; the people that love you will become your most powerful brand ambassadors…
[object Object],[object Object],[object Object],[object Object],[object Object]
How do you get involved? All you have to do is pay attention to what is being said about you, and make people feel loved…
This presentation brought to you by [dp dialogue is the only social media marketing agency in Australia with proprietary software and proven strategies to locate, identify and rank what people are saying about your company, your brand and your industry. For more information on our professional social media monitoring and word of mouth consulting services please visit our website] www.dpdialogue.com.au
IMAGE CREDITS [All photos were sourced from Flickr with thanks to Compfight. All images are used under the terms of a Creative Commons licence . Slide 3: hans s; Slide 6: Aaron Escobar; Slide 7: MsBlueSky; Slide 8: Falling Heavens; Slide 10: Jay Dugger; Slide 16: Jacob Bøtter; Slide 18: Vincent Boiteau; Slide 19: World Economic Forum; Slide 29: teamstickergiant; Slide 44: Libertinus; Slide 45: Jeb Ro; Slide 47: kalandrakas; Slide 48: K.Coles; Slide 50: erin MC hammer]

Empfohlen

Word-of-Mouth Marketing - Aung Chit Khin (MMktA)
Word-of-Mouth Marketing - Aung Chit Khin (MMktA)Word-of-Mouth Marketing - Aung Chit Khin (MMktA)
Word-of-Mouth Marketing - Aung Chit Khin (MMktA)Strategy First Institute
 
What word of mouth marketing
What word of mouth marketingWhat word of mouth marketing
What word of mouth marketingsanket394
 
Word of mouth
Word of mouthWord of mouth
Word of mouthBipin Dhingra
 
Introducing Word of Mouth Marketing
Introducing Word of Mouth MarketingIntroducing Word of Mouth Marketing
Introducing Word of Mouth MarketingUniversity College Falmouth
 
Word of Mouth (WOM)
Word of Mouth (WOM)Word of Mouth (WOM)
Word of Mouth (WOM)Nirushan
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth MarketingChelsea Fitch
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketingMithisar Basumatary
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketingNaveen Kumar Suman
 

Empfohlen

Word-of-Mouth Marketing - Aung Chit Khin (MMktA)
Word-of-Mouth Marketing - Aung Chit Khin (MMktA)Word-of-Mouth Marketing - Aung Chit Khin (MMktA)
Word-of-Mouth Marketing - Aung Chit Khin (MMktA)Strategy First Institute
 
What word of mouth marketing
What word of mouth marketingWhat word of mouth marketing
What word of mouth marketingsanket394
 
Word of mouth
Word of mouthWord of mouth
Word of mouthBipin Dhingra
 
Introducing Word of Mouth Marketing
Introducing Word of Mouth MarketingIntroducing Word of Mouth Marketing
Introducing Word of Mouth MarketingUniversity College Falmouth
 
Word of Mouth (WOM)
Word of Mouth (WOM)Word of Mouth (WOM)
Word of Mouth (WOM)Nirushan
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth MarketingChelsea Fitch
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketingMithisar Basumatary
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketingNaveen Kumar Suman
 
Word Of Mouth Marketing Techniques WOMM
Word Of Mouth Marketing Techniques WOMMWord Of Mouth Marketing Techniques WOMM
Word Of Mouth Marketing Techniques WOMMkameran
 
Word of mouth ppt
Word of mouth pptWord of mouth ppt
Word of mouth pptRajalaxmi Prakash
 
WORD OF MOUTH
WORD OF MOUTHWORD OF MOUTH
WORD OF MOUTHPonnyrose
 
Word of Mouth Theory
Word of Mouth TheoryWord of Mouth Theory
Word of Mouth Theorydyoung10
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth Marketingmoona rahamathulla
 
Effect on word of mouth and e word of mouth on cb
Effect on word of mouth and e word of mouth on cbEffect on word of mouth and e word of mouth on cb
Effect on word of mouth and e word of mouth on cbRajeev K
 
Negative wom and power of rumors
Negative wom and power of rumorsNegative wom and power of rumors
Negative wom and power of rumorsZeynep Çıkın
 
Word of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing AssociationWord of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing AssociationWillow Baum
 
Beck ag intro to womm 10 21 08
Beck ag intro to womm 10 21 08Beck ag intro to womm 10 21 08
Beck ag intro to womm 10 21 08blutter17
 
Social Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional MarketingSocial Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional MarketingHerringbone
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social MediaOlivier Blanchard
 
Buzz marketing
Buzz marketingBuzz marketing
Buzz marketingPreet
 
Buzz marketing
Buzz marketingBuzz marketing
Buzz marketingIbrahim Balcı
 
Branding With Social Media
Branding With Social MediaBranding With Social Media
Branding With Social MediaVeli Bahçeci
 
Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Ogilvy Consulting
 
Is Your Use of Social Media for Marketing Working? | Marty Zwilling
Is Your Use of Social Media for Marketing Working? | Marty ZwillingIs Your Use of Social Media for Marketing Working? | Marty Zwilling
Is Your Use of Social Media for Marketing Working? | Marty Zwillingcomoperderbarriga24
 
Online Brand Community Development
Online Brand Community DevelopmentOnline Brand Community Development
Online Brand Community DevelopmentLa French Tech
 
Social Marketing
Social MarketingSocial Marketing
Social MarketingSocmarket
 
The Momentum Effect Distro Sm
The Momentum Effect Distro SmThe Momentum Effect Distro Sm
The Momentum Effect Distro SmDennis Pereira ✔ xeBay xMarktplaats xPayPal
 
The 2014 Social Media Marketing Guide
The 2014 Social Media Marketing Guide The 2014 Social Media Marketing Guide
The 2014 Social Media Marketing Guide Brand Networks
 
Viral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzViral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzSallie Burnett
 
Digital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audienceDigital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audienceSallie Burnett
 

Weitere ähnliche Inhalte

Was ist angesagt?

Word Of Mouth Marketing Techniques WOMM
Word Of Mouth Marketing Techniques WOMMWord Of Mouth Marketing Techniques WOMM
Word Of Mouth Marketing Techniques WOMMkameran
 
WORD OF MOUTH
WORD OF MOUTHWORD OF MOUTH
WORD OF MOUTHPonnyrose
 
Word of Mouth Theory
Word of Mouth TheoryWord of Mouth Theory
Word of Mouth Theorydyoung10
 
Effect on word of mouth and e word of mouth on cb
Effect on word of mouth and e word of mouth on cbEffect on word of mouth and e word of mouth on cb
Effect on word of mouth and e word of mouth on cbRajeev K
 
Negative wom and power of rumors
Negative wom and power of rumorsNegative wom and power of rumors
Negative wom and power of rumorsZeynep Çıkın
 
Word of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing AssociationWord of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing AssociationWillow Baum
 
Beck ag intro to womm 10 21 08
Beck ag intro to womm 10 21 08Beck ag intro to womm 10 21 08
Beck ag intro to womm 10 21 08blutter17
 
Social Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional MarketingSocial Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional MarketingHerringbone
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social MediaOlivier Blanchard
 
Buzz marketing
Buzz marketingBuzz marketing
Buzz marketingPreet
 
Branding With Social Media
Branding With Social MediaBranding With Social Media
Branding With Social MediaVeli Bahçeci
 
Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Ogilvy Consulting
 
Is Your Use of Social Media for Marketing Working? | Marty Zwilling
Is Your Use of Social Media for Marketing Working? | Marty ZwillingIs Your Use of Social Media for Marketing Working? | Marty Zwilling
Is Your Use of Social Media for Marketing Working? | Marty Zwillingcomoperderbarriga24
 
Online Brand Community Development
Online Brand Community DevelopmentOnline Brand Community Development
Online Brand Community DevelopmentLa French Tech
 
Social Marketing
Social MarketingSocial Marketing
Social MarketingSocmarket
 
The 2014 Social Media Marketing Guide
The 2014 Social Media Marketing Guide The 2014 Social Media Marketing Guide
The 2014 Social Media Marketing Guide Brand Networks
 

Was ist angesagt? (20)

Word Of Mouth Marketing Techniques WOMM
Word Of Mouth Marketing Techniques WOMMWord Of Mouth Marketing Techniques WOMM
Word Of Mouth Marketing Techniques WOMM
 
Word of mouth ppt
Word of mouth pptWord of mouth ppt
Word of mouth ppt
 
WORD OF MOUTH
WORD OF MOUTHWORD OF MOUTH
WORD OF MOUTH
 
Word of Mouth Theory
Word of Mouth TheoryWord of Mouth Theory
Word of Mouth Theory
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth Marketing
 
Effect on word of mouth and e word of mouth on cb
Effect on word of mouth and e word of mouth on cbEffect on word of mouth and e word of mouth on cb
Effect on word of mouth and e word of mouth on cb
 
Negative wom and power of rumors
Negative wom and power of rumorsNegative wom and power of rumors
Negative wom and power of rumors
 
Word of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing AssociationWord of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing Association
 
Beck ag intro to womm 10 21 08
Beck ag intro to womm 10 21 08Beck ag intro to womm 10 21 08
Beck ag intro to womm 10 21 08
 
Social Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional MarketingSocial Media Marketing vs. Traditional Marketing
Social Media Marketing vs. Traditional Marketing
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social Media
 
Buzz marketing
Buzz marketingBuzz marketing
Buzz marketing
 
Buzz marketing
Buzz marketingBuzz marketing
Buzz marketing
 
Branding With Social Media
Branding With Social MediaBranding With Social Media
Branding With Social Media
 
Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015
 
Is Your Use of Social Media for Marketing Working? | Marty Zwilling
Is Your Use of Social Media for Marketing Working? | Marty ZwillingIs Your Use of Social Media for Marketing Working? | Marty Zwilling
Is Your Use of Social Media for Marketing Working? | Marty Zwilling
 
Online Brand Community Development
Online Brand Community DevelopmentOnline Brand Community Development
Online Brand Community Development
 
Social Marketing
Social MarketingSocial Marketing
Social Marketing
 
The Momentum Effect Distro Sm
The Momentum Effect Distro SmThe Momentum Effect Distro Sm
The Momentum Effect Distro Sm
 
The 2014 Social Media Marketing Guide
The 2014 Social Media Marketing Guide The 2014 Social Media Marketing Guide
The 2014 Social Media Marketing Guide
 

Andere mochten auch

Viral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzViral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzSallie Burnett
 
Digital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audienceDigital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audienceSallie Burnett
 
Loyalty Program: Time for a Refresh
Loyalty Program: Time for a RefreshLoyalty Program: Time for a Refresh
Loyalty Program: Time for a RefreshSallie Burnett
 
Social Media Outlook 2012
Social Media Outlook 2012Social Media Outlook 2012
Social Media Outlook 2012Sallie Burnett
 
What Marketers Must Know to Maximize Social Media Results
What Marketers Must Know to Maximize Social Media ResultsWhat Marketers Must Know to Maximize Social Media Results
What Marketers Must Know to Maximize Social Media ResultsSallie Burnett
 
Should Your Company Use Social Media Marketing?
Should Your Company Use Social Media Marketing?Should Your Company Use Social Media Marketing?
Should Your Company Use Social Media Marketing?Sallie Burnett
 
Email Marketing Strategies That Work
Email Marketing Strategies That WorkEmail Marketing Strategies That Work
Email Marketing Strategies That WorkSallie Burnett
 
Marketing In Recession
Marketing In RecessionMarketing In Recession
Marketing In RecessionSallie Burnett
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessSallie Burnett
 
Patient Loyalty: What it Takes to Earn Their Loyalty
Patient Loyalty: What it Takes to Earn Their Loyalty Patient Loyalty: What it Takes to Earn Their Loyalty
Patient Loyalty: What it Takes to Earn Their Loyalty Sallie Burnett
 
How to Audit Your Loyalty Marketing Strategies
How to Audit Your Loyalty Marketing StrategiesHow to Audit Your Loyalty Marketing Strategies
How to Audit Your Loyalty Marketing StrategiesSallie Burnett
 
THE DO’S AND DON’TS OF BANK LOYALTY
THE DO’S AND DON’TS OF BANK LOYALTY THE DO’S AND DON’TS OF BANK LOYALTY
THE DO’S AND DON’TS OF BANK LOYALTY Sallie Burnett
 
Loyalty Program Refresher
Loyalty Program RefresherLoyalty Program Refresher
Loyalty Program RefresherSallie Burnett
 
Understanding and Managing Electronic Word of Mouth (EWOM)
Understanding and Managing Electronic Word of Mouth (EWOM)Understanding and Managing Electronic Word of Mouth (EWOM)
Understanding and Managing Electronic Word of Mouth (EWOM)Simon Fraser University
 

Andere mochten auch (14)

Viral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzViral Marketing, Igniting the Buzz
Viral Marketing, Igniting the Buzz
 
Digital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audienceDigital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audience
 
Loyalty Program: Time for a Refresh
Loyalty Program: Time for a RefreshLoyalty Program: Time for a Refresh
Loyalty Program: Time for a Refresh
 
Social Media Outlook 2012
Social Media Outlook 2012Social Media Outlook 2012
Social Media Outlook 2012
 
What Marketers Must Know to Maximize Social Media Results
What Marketers Must Know to Maximize Social Media ResultsWhat Marketers Must Know to Maximize Social Media Results
What Marketers Must Know to Maximize Social Media Results
 
Should Your Company Use Social Media Marketing?
Should Your Company Use Social Media Marketing?Should Your Company Use Social Media Marketing?
Should Your Company Use Social Media Marketing?
 
Email Marketing Strategies That Work
Email Marketing Strategies That WorkEmail Marketing Strategies That Work
Email Marketing Strategies That Work
 
Marketing In Recession
Marketing In RecessionMarketing In Recession
Marketing In Recession
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Patient Loyalty: What it Takes to Earn Their Loyalty
Patient Loyalty: What it Takes to Earn Their Loyalty Patient Loyalty: What it Takes to Earn Their Loyalty
Patient Loyalty: What it Takes to Earn Their Loyalty
 
How to Audit Your Loyalty Marketing Strategies
How to Audit Your Loyalty Marketing StrategiesHow to Audit Your Loyalty Marketing Strategies
How to Audit Your Loyalty Marketing Strategies
 
THE DO’S AND DON’TS OF BANK LOYALTY
THE DO’S AND DON’TS OF BANK LOYALTY THE DO’S AND DON’TS OF BANK LOYALTY
THE DO’S AND DON’TS OF BANK LOYALTY
 
Loyalty Program Refresher
Loyalty Program RefresherLoyalty Program Refresher
Loyalty Program Refresher
 
Understanding and Managing Electronic Word of Mouth (EWOM)
Understanding and Managing Electronic Word of Mouth (EWOM)Understanding and Managing Electronic Word of Mouth (EWOM)
Understanding and Managing Electronic Word of Mouth (EWOM)
 

Ähnlich wie How Social Media has Changed Word of Mouth Marketing: Using the Internet to Build Long-Lasting Buzz about Your Brand.

Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01Lorenzo Sendar
 
Social Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better FriendsSocial Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
 
Social media reputation management - Sysomos
Social media reputation management - SysomosSocial media reputation management - Sysomos
Social media reputation management - SysomosSysomos
 
Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Matt Granfield
 
Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Matt Granfield
 
20 facts and 34 examples about social media
20 facts and 34 examples about social media20 facts and 34 examples about social media
20 facts and 34 examples about social mediaChristian Palau
 
Participatory Marketing
Participatory Marketing Participatory Marketing
Participatory Marketing mikedp
 
Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)
Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)
Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)Ragy Thomas
 
Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
 
Summer 2009 Road Trip social media presentation
Summer 2009 Road Trip social media presentationSummer 2009 Road Trip social media presentation
Summer 2009 Road Trip social media presentationNathan Wright
 
Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
 
Marketing In The Age Of Social Media
Marketing In The Age Of Social MediaMarketing In The Age Of Social Media
Marketing In The Age Of Social MediaAriel Vinizki
 
20 Factsand34 Examples About Social Media Oct09 Christian Palau
20 Factsand34 Examples About Social Media Oct09 Christian Palau20 Factsand34 Examples About Social Media Oct09 Christian Palau
20 Factsand34 Examples About Social Media Oct09 Christian Palaufotocasa
 
Intorduction to social media
Intorduction to social mediaIntorduction to social media
Intorduction to social mediaJody Chandler
 
Social media tips & tricks to get a voice without yelling
Social media tips & tricks to get a voice without yellingSocial media tips & tricks to get a voice without yelling
Social media tips & tricks to get a voice without yellingEye 4 Marketing, LLC
 

Ähnlich wie How Social Media has Changed Word of Mouth Marketing: Using the Internet to Build Long-Lasting Buzz about Your Brand. (20)

Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01
 
Social Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better FriendsSocial Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better Friends
 
Social media reputation management - Sysomos
Social media reputation management - SysomosSocial media reputation management - Sysomos
Social media reputation management - Sysomos
 
What Is Social Media And Why Should I Care
What Is Social Media And Why Should I CareWhat Is Social Media And Why Should I Care
What Is Social Media And Why Should I Care
 
Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101
 
Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011
 
Social media 101
Social media 101Social media 101
Social media 101
 
20 facts and 34 examples about social media
20 facts and 34 examples about social media20 facts and 34 examples about social media
20 facts and 34 examples about social media
 
Participatory Marketing
Participatory Marketing Participatory Marketing
Participatory Marketing
 
Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)
Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)
Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)
 
Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...
 
Future of advertising by JWT Amsterdam
Future of advertising by JWT Amsterdam Future of advertising by JWT Amsterdam
Future of advertising by JWT Amsterdam
 
Summer 2009 Road Trip social media presentation
Summer 2009 Road Trip social media presentationSummer 2009 Road Trip social media presentation
Summer 2009 Road Trip social media presentation
 
Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...
 
NCB Quarterly Event
NCB Quarterly EventNCB Quarterly Event
NCB Quarterly Event
 
Marketing In The Age Of Social Media
Marketing In The Age Of Social MediaMarketing In The Age Of Social Media
Marketing In The Age Of Social Media
 
20 Factsand34 Examples About Social Media Oct09 Christian Palau
20 Factsand34 Examples About Social Media Oct09 Christian Palau20 Factsand34 Examples About Social Media Oct09 Christian Palau
20 Factsand34 Examples About Social Media Oct09 Christian Palau
 
Intorduction to social media
Intorduction to social mediaIntorduction to social media
Intorduction to social media
 
P2PR
P2PRP2PR
P2PR
 
Social media tips & tricks to get a voice without yelling
Social media tips & tricks to get a voice without yellingSocial media tips & tricks to get a voice without yelling
Social media tips & tricks to get a voice without yelling
 

Mehr von Matt Granfield

Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guideMatt Granfield
 
Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guideMatt Granfield
 
Social media marketing for the tourism industry
Social media marketing for the tourism industrySocial media marketing for the tourism industry
Social media marketing for the tourism industryMatt Granfield
 
e-commerce made easy - Everything you need to know about selling online
e-commerce made easy - Everything you need to know about selling onlinee-commerce made easy - Everything you need to know about selling online
e-commerce made easy - Everything you need to know about selling onlineMatt Granfield
 
Email Marketing Masterclass
Email Marketing MasterclassEmail Marketing Masterclass
Email Marketing MasterclassMatt Granfield
 
Official Rules Of Social Media Measurement
Official Rules Of Social Media MeasurementOfficial Rules Of Social Media Measurement
Official Rules Of Social Media MeasurementMatt Granfield
 

Mehr von Matt Granfield (7)

Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guide
 
Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guide
 
Social media marketing for the tourism industry
Social media marketing for the tourism industrySocial media marketing for the tourism industry
Social media marketing for the tourism industry
 
e-commerce made easy - Everything you need to know about selling online
e-commerce made easy - Everything you need to know about selling onlinee-commerce made easy - Everything you need to know about selling online
e-commerce made easy - Everything you need to know about selling online
 
Email Marketing Masterclass
Email Marketing MasterclassEmail Marketing Masterclass
Email Marketing Masterclass
 
Official Rules Of Social Media Measurement
Official Rules Of Social Media MeasurementOfficial Rules Of Social Media Measurement
Official Rules Of Social Media Measurement
 
e-CBD Shopping Cart
e-CBD Shopping Carte-CBD Shopping Cart
e-CBD Shopping Cart
 

Kürzlich hochgeladen

Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckHajeJanKamps
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfmuskan1121w
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCRsoniya singh
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
CATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDF
CATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDFCATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDF
CATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDFOrient Homes
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedKaiNexus
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCRsoniya singh
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
BEST Call Girls In BELLMONT HOTEL ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In BELLMONT HOTEL ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In BELLMONT HOTEL ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In BELLMONT HOTEL ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...lizamodels9
 
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptxBanana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptxgeorgebrinton95
 
Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756
Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756
Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756dollysharma2066
 

Kürzlich hochgeladen (20)

Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdf
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
CATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDF
CATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDFCATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDF
CATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDF
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
BEST Call Girls In BELLMONT HOTEL ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In BELLMONT HOTEL ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In BELLMONT HOTEL ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In BELLMONT HOTEL ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
 
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptxBanana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
 
Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756
Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756
Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756
 

How Social Media has Changed Word of Mouth Marketing: Using the Internet to Build Long-Lasting Buzz about Your Brand.

  • 1. “ How SOCIAL MEDIA has changed WORD OF MOUTH MARKETING” Using the Internet to build long-lasting, positive buzz about your brand… PRESENTED BY
  • 2. “ Word of Mouth” has always been the most effective form of marketing. People have always trusted their friends opinions…
  • 3. Hey Maximus, you need a new deodorant buddy… Try Lynxona, it never lets me down…
  • 4.
  • 5.
  • 6. You could tell people whatever you wanted, because you knew they were paying attention… Image © Aaron Escobar @ Flickr
  • 7. No matter how blatant or irrelevant your message was, people used to listen…
  • 8. But the landscape has changed…
  • 9.
  • 10.
  • 11.
  • 12. McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Rupert Murdoch, owner of News Corp , and MySpace summed it up like this: “ Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control…”
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. The people that don’t like you will start to love you; the people that love you will become your most powerful brand ambassadors…
  • 49.
  • 50. How do you get involved? All you have to do is pay attention to what is being said about you, and make people feel loved…
  • 51. This presentation brought to you by [dp dialogue is the only social media marketing agency in Australia with proprietary software and proven strategies to locate, identify and rank what people are saying about your company, your brand and your industry. For more information on our professional social media monitoring and word of mouth consulting services please visit our website] www.dpdialogue.com.au
  • 52. IMAGE CREDITS [All photos were sourced from Flickr with thanks to Compfight. All images are used under the terms of a Creative Commons licence . Slide 3: hans s; Slide 6: Aaron Escobar; Slide 7: MsBlueSky; Slide 8: Falling Heavens; Slide 10: Jay Dugger; Slide 16: Jacob Bøtter; Slide 18: Vincent Boiteau; Slide 19: World Economic Forum; Slide 29: teamstickergiant; Slide 44: Libertinus; Slide 45: Jeb Ro; Slide 47: kalandrakas; Slide 48: K.Coles; Slide 50: erin MC hammer]