3. Context What is a real estate broker? How do we make money? How do we identify business opportunities? Cold calling Networking Socializing Industry groups When to sell, when not to sell Enterprise vs. transactional sales process
5. 5 Understanding digital marketing, its value, tools and use, in helping to accelerate your business goals
6. 6 Today’s opportunities emerge at breakneck speeds 38 years (50 million) 9 months (1 billion) 9 months (100 million) 3 years (50 million) 4 years (50 million) 13 years (50 million)
7. Five new realities 7 Play to your audience Communication is fragmented 4 1 Websites still matter 1:1 relationships are key 3 Search reigns 5 2
8. 8 “…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” Danielle Sacks “The Future of Advertising” Fast Company, November 17, 2010
9. 9 2+ Billion Internet users worldwide use websites for research, connection, education and entertainment 155 million tweets daily Americans spend nearly 3.5hr/wk watching videos online US internet users spend 3x more time on blogs and social media than email Over 6 million visits to Jones Lang LaSalle websites each year
10. 10 Drive people to content content Create a blog post Optimize to maximize SEO performance Create a page on your website Send out a press release Interlink your content Link it in your email signature Promote on the home page Make it the call-to-action of outbound marketing Comment about it Tweet about it
11. 11 Driving content to people content Post to social networking websites Turn it into an article Send out an email Post it on other sharing sites Turn it into a presentation
15. “As a company, think about what associating with your brand is doing for your customers’ personal brands. When we help them look and be smarter, hipper, savvier, more interesting and successful to their own audiences, our companies can win, too.” MP MUELLER “Should Every Business Invest in Social Media?” New York Times, June 20, 2011 15
16. Twitter is the new country club Matt Giffune Jones Lang LaSalle One Post Office Square Boston, MA 02109 tel +1 617 531 4222 fax +1 312 601 1160 mobile +1 617 694 7489 matthew.giffune @am.jll.com www.us.joneslanglasalle.com/boston
Hinweis der Redaktion
There are over 2 Billion internet users in the world. Which presents a huge opportunity. For Jones Lang LaSalle …
Driving people to your content entails following the basics of online promotion. Put it on your website – a given. Flag it on your home page – another given. Optimize it to make sure the downloadable page is crammed with keywords and meta-tags for SEO performance. Blog about it at least once. Issue a press release – already a Jones Lang LaSalle strength. Tweet about it. If you don’t have hundreds of Twitter followers yet? Go get them.Drop comments on relevant blog posts. Be transparent and keep it relevant. No one likes a spammer.Tell your social media groups about it as news or discussion items on LinkedIn or Facebook.Make it the call-to-action. Every correspondence, mailing, e-newsletter and banner ad needs an offer.Put a link to it on every business email. The footer/signature space is invaluable space for promoting the latest paper or video.
Online marketing used to be only about driving traffic to websites. Now it’s about spraying content around the web where prospects (and search engine spiders) can come across it.Turn new content into a presentation and post it on Slideshare.Post on other sharing sites. Video versions go onto YouTube. Document versions on Scribd.Digg, Reddit, StumbleuponTurn new content into an article on social sites such as FastPitch.Put it into new web pages using services like Squidoo or You Bundle.Make a Wikipedia entry. Don’t both if the content is purely promotional but if there’s context and merit, Wiki works.
