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Practical guide to Google AdWords (for Brisbane Web Design Meetup Group)

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Presentation Google Adwords - Getting started (properly) Brisbane Web Design Meetup, 11-Dec-08 Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Advertising’s “Holy Grail” ,[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
The adverts ,[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
The adverts (2) Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
How to get an Adwords Account ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Create a campaign? ,[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
First things first
 ,[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
First things first ,[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
First things first ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Keyword Tool Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Keyword List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Keyword Tool (iterate) 182 more Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Create a campaign? ,[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Example Advert Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au Use keywords from only one keyword group in the ad
Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au Set your daily spend Use traffic estimator
Traffic Estimator Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
When happy, finalise
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Organise the campaign.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
And there’s even more
 ,[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Thank you, questions? ,[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Want to help with
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Background: Ben Maden ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Future topics for BWD
? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au

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Practical guide to Google AdWords (for Brisbane Web Design Meetup Group)

  • 1. Presentation Google Adwords - Getting started (properly) Brisbane Web Design Meetup, 11-Dec-08 Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
  • 2.
  • 3.
  • 4.
  • 5. The adverts (2) Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Keyword Tool Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
  • 12.
  • 13. Keyword Tool (iterate) 182 more Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
  • 14.
  • 15. Example Advert Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au Use keywords from only one keyword group in the ad
  • 16. Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au Set your daily spend Use traffic estimator
  • 17. Traffic Estimator Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
  • 18.
  • 19.
  • 20.
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Hinweis der Redaktion

  1. Why are online ads good? - Direct connection to consumers - Reactive, can be changed -
  2. Propects display needs though search terms
  3. Gmail same as RHS Content network - Google scans page for theme – same but coloured differently
  4. HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
  5. HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications