A non-exhaustive and in-progress overview on the best mobile location based services, beyond foursquare, Facebook Places, Yelp and TripAdvisor.

1. BEYOND FOURSQUARE
Overview on the Best Location Based Apps
March 2013

2. I’M MATTEO ROVERSI
matteoroversi.com
@matteoroversi

3. This presentation is about
MOBILE LBS:
a broad range of services that incorporate location information
with other data to provide a value-added experience to a mobile user.

4. 01
PLACE DISCOVERY

5. BANJO
ban.jo
DESCRIPTION:
Banjo is a social discovery app that lets the user look at what is
happening around the world in real time.
DATA COLLECTION:
passive / the app works in the background to grab your location.
BUSINESS MODEL:
currently unknown / in the future “Connecting brands with their
consumers in a way that makes an emotional connection” = geo-
targeted advertisements?

6. EVERPLACES
everplaces.com
DESCRIPTION:
Everplaces is a social bookmarking app for places: you can
save and share places you love.
DATA COLLECTION:
implicit / the app reveals your location when you bookmark a
place.
BUSINESS MODEL:
business program for bloggers and enterprises: create branded
collections of places.

7. DCOVERY
dcovery.com
DESCRIPTION:
Dcovery lets you collect places you want to discover.
DATA COLLECTION:
implicit / the app reveals your location when you bookmark a
place or search for something.
BUSINESS MODEL:
paid app.

8. ITALIAN!
PHOTOSPOTLAND
photospotland.com
DESCRIPTION:
PhotoSpotLand is an app to discover the best places to take photos
and share experience and knowledge about photography.
DATA COLLECTION:
implicit / the app reveals your location when you search for a
photo spot.
BUSINESS MODEL:
data collection and related deals / premium membership?

9. 02
GEO-SOCIAL

10. INSTAGRAM
instagram.com
DESCRIPTION:
Instagram is a fast, beautiful and fun way to share photos
with friends and family.
DATA COLLECTION:
implicit / the app reveals your location when you take photos.
BUSINESS MODEL:
currently unknown / in future display advertising?

11. HIGHLIGHT
highlig.ht
DESCRIPTION:
Highlight is the app to learn more about people nearby, connect
and share with them.
DATA COLLECTION:
passive / the application works in the background to grab
your location.
BUSINESS MODEL:
currently unknown.

12. SONAR
sonar.me
DESCRIPTION:
Sonar is an app to connect and share with the people nearby.
DATA COLLECTION:
passive / the application works in the background to grab
your location.
BUSINESS MODEL:
pay-per-promotion model: help companies reach the right person,
at the right place, in the time with a small message.

13. 03
TRAVEL

14. GOGOBOT
gogobot.com
DESCRIPTION:
Gogobot is an app to discover travel recommendations from
friends and people who travel.
DATA COLLECTION:
implicit / the app reveals your location when you search for a
place.
BUSINESS MODEL:
partnership with Expedia, Kayak and more to create a social
travel network.

15. VAYABLE, GIDSY
vayable.com - gidsy.com
DESCRIPTION:
Vayable and Gidsy are apps to book experiences and tours from
local people.
DATA COLLECTION:
implicit / the app reveals your location when you search for an
experience.
BUSINESS MODEL:
percent cut of what customers pay for their experiences.

16. 04
TRANSPORTATION

17. UBER
uber.com
DESCRIPTION:
Uber is an app to request a ride from a private driver.
DATA COLLECTION:
implicit / the app reveals your location when you search for a ride.
BUSINESS MODEL:
percent cut of what customers pay for their rides.

18. GETAROUND
getaround.com
DESCRIPTION:
Getaround is the Airbnb for cars: you can rent a car from someone
nearby.
DATA COLLECTION:
implicit / the app reveals your location when you search for a car.
BUSINESS MODEL:
percent cut of what customers pay for their rides.

19. 05
SHARED EXPERIENCE

20. SOCIAL CAM
socialcam.com
DESCRIPTION:
Socialcam is Instagram for videos.
DATA COLLECTION:
implicit / the app reveals your location when you take a video.
BUSINESS MODEL:
currently unknown.

21. PATH
path.com
DESCRIPTION:
Path is the personal social network to share life and stay
connected with family and friends.
DATA COLLECTION:
implicit / the app reveals your location when you take a specific
actions.
BUSINESS MODEL:
currently unknown / in future virtual goods?

22. QWIKI
qwiki.com
DESCRIPTION:
Qwiki automatically turns pictures and videos from events you’ve
captured on your iPhone into brief, beautiful movies to share.
DATA COLLECTION:
implicit / the app reveals your location when you take a video.
BUSINESS MODEL:
currently unknown / in future advertising?

23. 06
HEALTH & FITNESS

24. RUNKEEPER
runkeeper.com
DESCRIPTION:
Runkeeper is an app to track workouts.
DATA COLLECTION:
implicit / the app reveals your location when you run.
BUSINESS MODEL:
freemium app.

25. EVERYTRAIL
everytrail.com
DESCRIPTION:
EveryTrail is an app to share trips, connect with other travelers
and find great new things to do.
DATA COLLECTION:
implicit / the app reveals your location when you search for a trip
or track your location when you go for a trip.
BUSINESS MODEL:
freemium app.

26. 07
LOCAL EXPERTS

27. LOCAL MIND
localmind.com
DESCRIPTION:
Local Mind is a real-time Q&A with locals and friends about what’s
happening now
DATA COLLECTION:
implicit / the app reveals your location when you ask for
something.
BUSINESS MODEL:
sponsored locations, ads, deals.

28. LOCALUNCLE
localuncle.com
DESCRIPTION:
LocalUncle is an app to ask questions about places and
neighborhoods and get answers from people on the ground.
DATA COLLECTION:
implicit / the app reveals your location when you ask for
something.
BUSINESS MODEL:
sponsored locations, ads, deals.

29. 08
COMMERCE

30. SHOPKICK
shopkick.com
DESCRIPTION:
Shopkick is an app to get rewarded for the shopping you already
do. Earn kicks (reward points) just for walking into stores.
DATA COLLECTION:
via “shopkick hardware”: it emits an inaudible signal that gets
picked up by the shopper’s mobile phone.
BUSINESS MODEL:
partnerships.

31. ZAARLY
zaarly.com
DESCRIPTION:
Zaarly storefronts bring you a hand-picked community of the best
local service providers.
DATA COLLECTION:
implicit / the app reveals your location when you search for
something.
BUSINESS MODEL:
percent cut of what customers pay to local service providers.

32. 09
WORK

33. INTRO
getintro.net
DESCRIPTION:
Intro is the app to meet people for business.
DATA COLLECTION:
passive / the application works in the background to grab
your location.
BUSINESS MODEL:
currently unknown / in the future freemium?

34. WORKCLUB
workclub.net
DESCRIPTION:
Workclub is the app to discover people who are working near you.
DATA COLLECTION:
explicit / such as checking in at a location.
BUSINESS MODEL:
currently unknown / in the future freemium?

35. WHAT ABOUT
YOUR APP?

37. Photo Credits
1) View East by Paul Downey
2) Skyline by elevenItaly
3) A large orange square by Giovanni
4) Externsteine - sacred place of Central Europe by Maik Nern
9) My imaginary friend is better than your imaginary friend by P.O. Arnäs
13) Traveling Light by Arden
16) Cast iron Northland Transportation model bus by Minnesota Historical Society
19) Sharing by Ben Grey
23) Run:Swiftly Tech SS & Run:Speed Shorts by lululemon athletica
26) Old Man — José of Cuba by Sami Keinänen
29) Commerce St 1905 by Justin Cozart
32) Office by @ANDYwithCAMERA
36) Thank You Card by Jon Ashcroft