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Salzburg 12.6.2012


     WORDLIFT 2.0
               latest developments & beta testing




                     in partnership with:
The Team
                 Matteo Cassese
                 WordLift Evangelist

Introducing...
                    matteoc (at) insideout.io
                    @matteoc
                    linkedin.com/in/matteocassese




                 Andrea Volpini                     David Riccitelli
                 CEO & Co-Founder                   COO & Co-Founder

                    andrea (at) insideout.io          david (at) insideout.io
                    @cyberandy                        @ziodave
                    linkedin.com/in/volpini           linkedin.com/in/riccitelli
Action Plan
What we were
a Week-End Project
UP TO
Product features

                             Automatic entity recognition while typing in the
  1   Entities Recognition   Posts Management page.


  2   Entities Database      Store the entities in the local WordPress database.


                             Create new entities of the supported types (Person, Organization, Product,
  3   Custom Entities        Place, Creative Work, Movie, Audio, Video, ...).

                             Selection of automatically recognized or manually created entities in the
  4   Post Entities          Edit Post page.


  5   Entities GeoMap        Visual geographical map representation of the entities (such as Places).



  6   Entities TreeMap       Visual representation of entities with a color-coded TreeMap.




                                                                    Powered by Wordpress
Social               WORDLIFT 2.0                                          Thing
Media Ready                         Plot Summary
(RSS/GEORSS/JSON)

                                                                 Company


   Truly
                                                                            Product
  engaging

                                                                 Creative
                                                                  Work


                                                                            Person

Supporting
Schema.org                                                        Event
                        How a Content Intensive web site
                      can benefit from a semantic driven UI
                    and a more structured content architecture
                                                                             Place
From early adoption to
Beta Testing 2.0
Why
         Research
          Research




      BETA TEST
       Beta Test




        Productization
         Productization
"WordLift desperately
Objectives                                          needs a deep dive in the
                                                    community of its users"
                                                       Andrea Volpini




                                                                    Productization
   Assess current product quality and market readiness

   Improve product quality based on real-world customer
   feedback

   Measure the compatibility of the plug-in with different
   WordPress versions

   Verify the efficiency of the Web installer via WordPress
   Plugin directory
Beta test parameters
     Project Name WordLift 2

    Project Period 16 weeks

       Test Period tbd

        Applicants 50

     Initial Testers 10

       Beta Period tbd
Approach: Software Evangelism




 Wordpress &    Not part of
                              Sides with
  Wordlift     development
                               the user
  Fanatic         team
Beta schedule
                    Beta
                 Participants
                  Selection
                                Instructions
                                 & Start-Up




           Analyze &              Support &
            Report                Feedback
Beta Tester Profiles
Strategy                                                                                                 Tactical


               Strategy and Execution          Researcher & Assistant       Recruiter and Language
                     Consulting                      Professor               Technology Specialist




           Internet Marketer and advanced      Creative Director and    Web Developer, System Engineer
                      SEO Guru                 Linked Data specialist     and Semantic Web expert




             Defines overall
                                               Envisions the user                Responds to
                strategies,
                                             experience, performs             contingent needs,
            participates in the
                                            experimental projects in           implements and
           standard and usage
                                                 diverse fields              deploys live projects
           patterns definition




             Persona 1                             Persona 2                           Persona 3
Initial outcomes
                          - Feedback/user requests on entities visualization UI
  1   Editing Dashboard   - Time spent on dashboard approving/rejecting entities
                          - Influence in writing style to enhance recognition

                          - Impact & requests for different front end visualizations
                          - Impact of visualization on different theme frameworks
  2   Front End
                          - Request for change in CSS visualization
                          - Feedback on All Entities and Geo Entities additions


                          - Compatibility and interaction with previously installed plugins
  3   Compatibility       - Consistency with various SEO optimization plugins
                          - Integration with sitemap plugins

                          - Entity recognition, specialistic entities, Stanbol fine tuning
                            requests
  4   Entities            - Specialized entities required by vertical content
                          - Custom entities vs. Stanbol recognition
                          - Stanbol fine tuning based on user requests
matteoc@insideout.io
     @matteoc

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WordLift 2.0 Beta Test - IKS Salzburg 12.06.2012 by @matteoc @cyberandy @ziodave

  • 1. Salzburg 12.6.2012 WORDLIFT 2.0 latest developments & beta testing in partnership with:
  • 2. The Team Matteo Cassese WordLift Evangelist Introducing... matteoc (at) insideout.io @matteoc linkedin.com/in/matteocassese Andrea Volpini David Riccitelli CEO & Co-Founder COO & Co-Founder andrea (at) insideout.io david (at) insideout.io @cyberandy @ziodave linkedin.com/in/volpini linkedin.com/in/riccitelli
  • 3. Action Plan What we were a Week-End Project UP TO
  • 4. Product features Automatic entity recognition while typing in the 1 Entities Recognition Posts Management page. 2 Entities Database Store the entities in the local WordPress database. Create new entities of the supported types (Person, Organization, Product, 3 Custom Entities Place, Creative Work, Movie, Audio, Video, ...). Selection of automatically recognized or manually created entities in the 4 Post Entities Edit Post page. 5 Entities GeoMap Visual geographical map representation of the entities (such as Places). 6 Entities TreeMap Visual representation of entities with a color-coded TreeMap. Powered by Wordpress
  • 5. Social WORDLIFT 2.0 Thing Media Ready Plot Summary (RSS/GEORSS/JSON) Company Truly Product engaging Creative Work Person Supporting Schema.org Event How a Content Intensive web site can benefit from a semantic driven UI and a more structured content architecture Place
  • 6. From early adoption to Beta Testing 2.0
  • 7. Why Research Research BETA TEST Beta Test Productization Productization
  • 8. "WordLift desperately Objectives needs a deep dive in the community of its users" Andrea Volpini Productization Assess current product quality and market readiness Improve product quality based on real-world customer feedback Measure the compatibility of the plug-in with different WordPress versions Verify the efficiency of the Web installer via WordPress Plugin directory
  • 9. Beta test parameters Project Name WordLift 2 Project Period 16 weeks Test Period tbd Applicants 50 Initial Testers 10 Beta Period tbd
  • 10. Approach: Software Evangelism Wordpress & Not part of Sides with Wordlift development the user Fanatic team
  • 11. Beta schedule Beta Participants Selection Instructions & Start-Up Analyze & Support & Report Feedback
  • 12. Beta Tester Profiles Strategy Tactical Strategy and Execution Researcher & Assistant Recruiter and Language Consulting Professor Technology Specialist Internet Marketer and advanced Creative Director and Web Developer, System Engineer SEO Guru Linked Data specialist and Semantic Web expert Defines overall Envisions the user Responds to strategies, experience, performs contingent needs, participates in the experimental projects in implements and standard and usage diverse fields deploys live projects patterns definition Persona 1 Persona 2 Persona 3
  • 13. Initial outcomes - Feedback/user requests on entities visualization UI 1 Editing Dashboard - Time spent on dashboard approving/rejecting entities - Influence in writing style to enhance recognition - Impact & requests for different front end visualizations - Impact of visualization on different theme frameworks 2 Front End - Request for change in CSS visualization - Feedback on All Entities and Geo Entities additions - Compatibility and interaction with previously installed plugins 3 Compatibility - Consistency with various SEO optimization plugins - Integration with sitemap plugins - Entity recognition, specialistic entities, Stanbol fine tuning requests 4 Entities - Specialized entities required by vertical content - Custom entities vs. Stanbol recognition - Stanbol fine tuning based on user requests

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