Presented during ProductCamp LA on Saturday, March 1st, 2014.
Website: http://productcamp.la
========================
SESSION DESCRIPTION:
A lot of things need to go RIGHT to be successful. Successful products require:
...Building the RIGHT product...
...for the RIGHT customer...
...in the RIGHT market...
...using the RIGHT technology...
...at the RIGHT time...
...by the RIGHT team...
...with the RIGHT amount of luck.
Come learn some strategies for building the right stuff. :)
2. with the right amount of luck...
Building the right product
for the right customer
in the right market
by the right team
using the right technology
at the right time
SUCCESSFUL PRODUCTS REQUIRE....
12. Investigate & Assess Opportunities:
SUPPORT TRENDS
USER FEEDBACK
DESIGNERS
ENGINEERING
BUSINESS STAKEHOLDERS
MARKETING
SALES
MARKET TRENDS
USABILITY TESTING
NEW TECHNOLOGIES
ITERATION
USER BEHAVIOR
BUGS
13. Outline features & functionality,
the user experience,
and the release criteria
Define Solutions (Product Discovery)
The process of discovering the solution to an opportunity
30. Customer Development capabilities:
USER PERSONAS
ONLINE INTERVIEWS
COMPETITIVE ANALYSIS
WEB ANALYTICS
DATA MINING
FOCUS GROUPS
MARKET RESEARCH
SURVEYS
ONSITE VISITS
TALK TO THEM IRL
37. Capitalized on lodging
shortage during a design
conference in San Francisco.
!
Founders sold space in their living room
to validate whether customers were willing
to pay for sleeping on air beds.
Images credit: Shana Wright (
38. WIZARD OF OZ MVP
(shhh there’s a wizard behind the curtain)
39. Nick Swinmurn founded
Zappos.com in 1999.
!
Validated the hypothesis that people
would buy shoes online without
having any actual inventory.
Images credit:
50. “GENERATION FACEBOOK
IS TAKING ACTION -
AGAINST FACEBOOK.”
-TIME MAGAZINE
“THERE HAS BEEN AN
OVERWHELMINGLY
NEGATIVE RESPONSE TO
FACEBOOK’S LAUNCH OF
TWO NEW PRODUCTS…”
-TECHCRUNCH
“FRANKLY, THE ONLY POSSIBLE OUTCOME
IS THAT FACEBOOK WILL BE FORCED TO
PROVIDE AN "OFF SWITCH" - THE MAJORITY
OF USERS WILL THEN OPT OUT OF THE
SYSTEM, MAKING IT FAR LESS USEFUL.”
-PETE CASHMORE, MASHABLE
52. There’s no need to reinvent the sign-in form...
!
Or design a custom icon web font...
!
Or construct your own analytics suite...
!
Or build a home-brew customer support solution...
!
Etc etc etc
EVEN THOUGH YOUR DESIGNERS OR
ENGINEERS MAY MAKE IT SOUND SEXY...
63. WHEN HIRING...
I DON’T LOOK FOR PROBLEM SOLVERS.
I WANT PROBLEM SEEKERS.
!
THINKING OUTSIDE THE BOX?
I TRY TO FIND PEOPLE WHO ARE OKAY
IF THERE IS NO BOX.
64. 1) Can they do what the job requires today?
2) Can they do what the job will require in 2 years?
3) Could they do the job better than I could?
4) Can I learn from this person?
5) Would it be a delight to work with this person?
5 QUESTION INTERVIEW RETROSPECTIVE