This article discusses the power of Facebook as a tool for advertisement and highlights how a profile, a page and a group can be used by a business owner to promote his business.

1. How Can Facebook Advertising Help Your Business?
Initially Facebook was simply a place where teenagers go to pass their time and where people
go to find someone they can connect with. However, this social networking site has today
grown to become one of the most visited websites in the world. Facebook is no longer simply
for pleasure but has expanded into the world of business as well. The website provides you
with a pay per click facebook advertising service which you can opt to use or you can use the
social networking web to do your own promotion
How can you use your profile?
You can add a description of your business in your own profile so that all your friends know
about your business and anybody new who visits your profile will also come to know about it.
Business is bound to grow greatly if people come to know the face behind the business. For
example, if somebody in your friend list knows that you organize tour groups, then they are
bound to come to you rather than go to some unknown tour agent. Your FB posts and pictures
can also be related to your work and by keeping it interesting, you can make yourself very
appealing and pleasant to anyone who wishes to do business with you.
How to use a Facebook Page?
You can create a business Page on the website and invite all your friends to check it out and if
they are impressed by it, then they may like it. You can upload pictures of all the new products
that you are selling and upload information about the services that you are offering. If you are
constantly popping up with interesting business ideas on the newsfeeds of your friends and
others who are following your page, then your business is bound to get promoted.
How to use Facebook groups?
You can join groups on FB that are related to your line of business and advertise your Page in
these groups. For example, if you are selling motorcycle accessories, then you can go to
different groups that are related to motorcycles and promote your business there. This way,
you can reach the target customers who are bound to take an interest in your products and
servicing.
How to use Facebook Ads?
There is a pay per click facebook advertising option provided by the website where your
customized ad will appear on the home page and wall of FB users who will be taken to your
website if they find the ad interesting and click on it.