The document discusses the changing landscape of marketing in a digital world. It notes that the foundation for the future is being built today, and that marketers must adapt to constant change or face irrelevance. It outlines how the rules of marketing have shifted, with the web fundamentally altering communications. Interactivity is increasingly important, with experiences and storytelling becoming central. Marketers must listen and engage through two-way dialogue rather than one-way interruption. Micro-level engagement through social media allows information to spread virally. To succeed, marketers need to put strategy first and focus on adding value through new approaches.