MetaShift Mobile Recruitment Webinar
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Mobile Recruitment Webinar presented by Matt Alder of Metashift for The FIRM in July 2012
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MetaShift Mobile Recruitment Webinar
- 1. + Mobile Matt Alder ©MetaShift 2012
- 2. + Introductions www.metashift.co.uk www.Link2Matt.com
- 4. + What we’re going to cover n The Mobile Landscape n Adaptation and Revolution n Practicalities n Case Study © MetaShift 2011
- 5. + The Mobile Landscape © MetaShift 2012 © MetaShift 2011
- 6. 54% of the UK working population currently have a Smart Phone © MetaShift 2011
- 7. +
- 8. + © MetaShift 2012
- 9. + The Price of Fish © MetaShift 2012
- 10. + The spread of mobile phones in poor countries is not just reshaping the industry - it is changing the world The Economist © MetaShift 2012
- 11. + The Rise of “Dual Screening” © MetaShift 2012
- 12. + Social is Mobile Facebook – 425 million mobile users Twitter – 77 million mobile users © MetaShift 2012
- 13. + Mobile and Social
- 14. + What about Recruitment? © MetaShift 2012
- 15. + Mobile Survey Stats n Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics) n 72% interested in receiving career information via their phone n 63% have already search for a job on their mobile n 48% had already applied for a job on their mobile n 79% of those who hadn’t applied for a job would in the future n 84% Thought companies should have separate mobile recruitment sites © MetaShift 2012
- 16. + Job Boards are Mobile 10% of traffic is mobile Doubled in 12 months © MetaShift 2012
- 17. + Your Audience is Already There © MetaShift 2012
- 18. + Adaptation and Revolution © MetaShift 2012 © MetaShift 2011
- 19. + mSite or App? © MetaShift 2012
- 20. Do you have a mobile site? © MetaShift 2012
- 21. + A Three Step mSite Strategy Define project scope parameters, resources, Enable budgets, scheduling & KPIs Integrated message map & content planning, Information Architecture & pagination plan Optimize Be Behaviorally and Context Specific
- 22. + Optimising – The Technology © MetaShift 2012
- 23. + Optimising The Medium © MetaShift 2012
- 24. + Optimising – The Platform © MetaShift 2012
- 25. + Optimising – The Platform © MetaShift 2012
- 26. + Location, Context & Behavior © MetaShift 2011
- 27. + Call to Action & Conversion! © MetaShift 2012
- 28. + Behavioral Medium n Stage One - Traditions and practices of previous medium transferred to new n Stage Two– Characteristics of the new medium exploited to reinvent the way things are done © MetaShift 2011
- 29. + The Growth of Mass Mediums Revolution Adaptation Transfer
- 30. + Evolution of Application n Business card n Apply by LinkedIn n Voice © MetaShift 2012
- 31. + Practicalities © MetaShift 2012
- 32. + Checklist
- 33. + Call to Action & Conversion! © MetaShift 2012
- 34. + Top Tip = Don’t do this © MetaShift 2012
- 35. + Video © MetaShift 2012
- 36. + A Quick Case Study © MetaShift 2012
- 37. + AT&T
- 38. + AT&T
- 39. + AT&T
- 40. + Everyone Else
- 41. Digital Mobile Social Recruitment Strategy matt@metashift.co.uk