This is a presentation made to the community of EIDQ in Istanbul on 10/20.

1. Mobile Search or Search Mobile The Directory Opportunity EIDQ Association Istanbul Plenary Meeting, 18-20 October 2010

2. About Us Mobile CrossMedia Strategies | Since 2007 | New York. Tokyo. Vancouver Acquisition | Intelligence | Revenue Strategic Consulting Full Service Marketing New Business Incubation

4. Where is it all Going ?

5. Search is a Big Part : But not the Biggest

6. Now lets look at the Media Market Search < 1hr Search < 1hr

7. Am I part of this unbalance? 12% (35%) Search is Grabbing the Wealth in the Transition

8. Mobile Search is your Key Business ~1300x distinctive Snacks (100x/hour) 14~30x distinctive Sessions (2x/hour) 100~300x distinctive Sessions (30x/hour) Major Engines

9. Shopping is the natural progression Store 82% Sporting event 36% Doctor’s office 55% >60% of Smartphone users have done some form of Mobile Search In plane 14% In church 7% Movie Theatre 17%

13. Would your business survive if your website was down? ( 15 ~ 20 % of Websites are getting hit by mobile devices*)

14. Websites not usable on mobile Loss of audience ($), traffic ($), transactions ($) & ad revenue($) ADObjects, Inc © all rights reserved

15. 1) e.g. Poor Mobile Presence 1) Search for Beyonce * Or click on a shared SNL link on Twitter, Facebook or DIGG End-User can not even get to a proper usable page ! ADObjects, Inc © all rights reserved 2) >1Minute to load 3) Non-Working Website (This would piss me off, if I was Beyonce)

16. 2) Silo’d Mobile Web Site 1) Search for info about SNL * Or click on a shared SNL link on Twitter, Facebook or DIGG End-User Needs 5-Actions to get to SNL Landing Page! ADObjects, Inc © all rights reserved 2) Mobile Site Home 3) Scroll Down 4) Scroll Down 5) Then get to an SNL Landing page only…..

17. Sorry there is No Mobile Web Anymore!

18. Google seems to have this incredible position However, Facebook Surpassed Google in Page Views as #1 USER BEHAVIOR 8B Click-on-Links / Day Search Engines ( Pull) >8B Clicks-on-Links /Day Social Media ( Push)

19. Why? The T sunami is Here ( Time-Machine)

20. New Competition / New Fragmentation BlackBerry

21. Consumer Behavior Push | Pull of Search

23. The Google Landing Page- Own SEO evolving?

24. Context / Local Search Strategy ( Web to Apps)

25. Apps for Everything is Exploding $8B Industry for Mobile Ad Apps By 2015 (Media Post)

26. New Categories of Cool Creative Mobile Search Apps Novel Practical New Value Directory Publishers Advertisers & Local Sounds &Shake Search 2.0 Perspective/ Recommend Multimedia/ Live Ads News & Info Goes Local Socialize the Advertiser Bleeding Yellow Cross-Media Print 2 Mobile Around Me ( Next Level) Cross-Media Web 2 Mobile Around Me (Entertain)

27. Search Apps Keep Verticalizing and Growing Can Not Win With a Single Media Portal in the Web 2.0 World

28. Designing an App for the Right Purpose vs. (New Fresh Apps every several months-NEEDED) Brand Marketing Engagement and Loyalty

29. Apps are Islands in the Ocean of the Internet How do I get Users there? How do I get Keep them their Searching? Turn the Silo’d Apps into Traffic Generating Landing Pages

30. The Merchant Landing Page HOTEL HOTEL Monetizable Contents Social Plug-ins Listing/ Info/Map Online|Mobile Friendly Any Source of Activity Traffic & Monetizable Event Own Portal Others Search Apps @Spring Street Inn @Spring Street Inn Map it ( Video’s) Join Loyalty Program Click to Coupon Click to Photo’s/Video Click to Book Click to Call

31. The Merchant Landing Page Strategy Actionable LANDING PAGE ( Contextual Web) ROI=Traffic * Analytics of the Page SEO Direct Click Shared Direct Click Own Portal Online | Mobile Website Online | Mobile Apps & Pages Product for Merchants Other Search Engines Massive Syndication

33. Thank-you [email_address] EIDQ Association Istanbul Plenary Meeting, 18-20 October 2010