Snapchat Ads: - how it works - what kind of formats are available - why you should consider ad campaign on Snapchat - target on Snapchat - Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie ads - brands on Snapchat

2. Mateusz Paszkiewicz
New Media Specialist // Trainer & Lecturer
Snapchat Advertisement Consultant
I’m helping brands to use the potential of new media
Hey, thanks for your attention!
Let’s discover more about
advertisement on Snapchat
@matpaszkiewicz
e-mail: matpaszkiewicz@gmail.com
Photo: Paweł Tadejko

3. What is Snapchat?
hic: www. garyvaynerchuck.com
matpaszkiewicz.com

5. There is more and
more old people on
the platform
matpaszkiewicz.com

7. Teens are heavy users of
Snapchat

8. Most important channel for US teens

9. And Snapchat users
love to play with
ads on this
platform!
matpaszkiewicz.com

10. Wait…
matpaszkiewicz.com

11. How can you play
with ads???
matpaszkiewicz.com

14. By making them fun
and useful
Look at this ->
matpaszkiewicz.com

18. Advantages of
Snapchat ads
matpaszkiewicz.com

19. 1. Ads are creative & fun
2. People create content with your ad
matpaszkiewicz.com

20. 3. People share your ads with
their friends (MyStory & direct messages)
matpaszkiewicz.com

21. 4. People talk about your ad
5. Snapchat users share your ads
on other social channels
See examples - >
matpaszkiewicz.com

25. Crazy, right? 
Okey, let’s go through
types of ads!
matpaszkiewicz.com

26. National sponsored Lenses
- Lenses scan facial element of the user and
add interactive animation (video &
audio) – for example you can change into
Taco 
- People share your ads with friends on
MyStory or direct messages
- Lenses can be active only 24h, but
thanks to users (MyStory) it can be
live even 48h
- It can be available for whole country
(bought by brand)
matpaszkiewicz.com

27. matpaszkiewicz.com

28. Sponsored Geofilters
- You can buy two options: national or
local
- National are active for 24h
- Local Sponsored Geofilters are greate
solution for retail locations
events, conferences, festiwals,
concerts, matches – large social places
- Costs of local sponsored geofilter
depends on lenght & location
you choose
matpaszkiewicz.com

29. This two types of ads will
spread on Snapchat organicly
– people will share your brand
through their friends
3V Snapchat ads ->>>
matpaszkiewicz.com

30. 3V Discover ads
- Pre-produced video ads are
cut & put between Discover
content
- Ads should be under 10
seconds in length
Video is full screen and
vertically oriented for mobile
- "AD" slug appears in bottom
right of screen
matpaszkiewicz.com

31. 3V Live ads
- Similar to 3V Discover ads, but slotted
between Live stories
- Ads are recommended to be shorter
(under 5 sec) to retain viewers
- Technical specs are the same as other
3V formats
matpaszkiewicz.com

32. 3V Ads between stories
- Same technical specs as other 3V ads
- Ad content is cut & put in between
users' stories
- Users can skip through ads so ensure
they're engaging
matpaszkiewicz.com

33. Snapchat is also
working on their
new ad features
matpaszkiewicz.com

34. Marketers can take existing lists of email addresses and mobile
device IDs and anonymously match their lists with Snapchat’s
personal database of consumer data.
eBay has been using Snap Audience Match with two of their
seven campaigns since May and has seen measurable results
with a positive return on investment. Snap Audience Match
only works with Snap Ads, not lenses, or geofilters, for now.
Snap Audience Match
Source: www.marketingland.com
matpaszkiewicz.com

35. This targeting mechanism operates similarly to Facebook
Lookalike Audiences. Advertisers can target ads to consumers
who share similar characteristics with the advertiser’s existing
customers.
Lookalikes
Source: www.marketingland.com
matpaszkiewicz.com

36. The third new targeting tool, allows brands to show ads to
users who tend to watch videos related to the product or
service they’re selling, such as gaming or sports content, based
on categories.
Snapchat Lifestyle Categories
Source: www.marketingland.com
matpaszkiewicz.com

37. Millennials and Generation Z
are the BIG part of Snapchat
user base
Photo: www.robertkatai.com
matpaszkiewicz.com

38. Are you selling your product
or service to this two groups?
matpaszkiewicz.com

39. So why don’t you
reach them with ads
on Snapchat?
matpaszkiewicz.com

40. Mateusz Paszkiewicz
New Media Specialist // Trainer & Lecturer
Snapchat Advertisement Consultant
Helping brands to use the potential of new media
I will be happy to help you reach
your audience with Snapchat ads
Contact me on LinkedIn
e-mail: matpaszkiewicz@gmail.com
Photo: Paweł Tadejko