1. Social Media and Web 2.0 for Fashion
FASH325 – Spring 2013
http://bit.ly/sm-fashion-s13
Mathieu Plourde, Educational Technologist
IT Academic Technology Services
2. Disclaimer
• This presentation is not a recipe for
success using web 2.0 technologies and
social media.
• Your mileage may vary.
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3. Use of Technology
• Please, DO use any technology at your fingertips.
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4. Presentation Structure
You
Your Brand
Your Target
Audience
• Local
• Distant
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6. Traditional Broadcast Media
Credit: Stefan Domanske on Flickr
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7. Social Media
Credit: Francis Chung on Flickr
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8. Credit: Khalid Albaih on Flickr
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9. Social media presence
Do you have a _______ account?
• Yes.
• No.
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10. Social media usage
Your purpose for using social media is
mostly…
• Personal.
• Professional.
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11. Mobile devices
Do you own a smartphone, tablet, or another
web-enabled handheld device?
• Yes.
• No.
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12. Information overload…
MANAGING INCOMING
INFORMATION
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13. How big is the problem?
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14. “It's not information
overload - it's filter failure”
– Clay Shirky
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15. Don’t be a slave to email!
• Apply the Getting Things Done process to your
inbox.
• Use filters, tags, and folders.
• Unsubscribe.
• Move messages you’re not
required to take action
upon to another space.
• Separate email account
• RSS reader
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16. Remember the day
the Internet almost died?
http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html
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17. Finding relevant conversations
• Gurus in your discipline
and their entourage
• Books
• Blogs
• Professional associations
• Conference and event
backchannels
• #Hashtags and keywords
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18. New York
Fashion Week
week-sept-2012/
09/05/new-york-fashion-
http://mashable.com/2012/
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19. Google Alerts
http://www.google.com/alerts
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20. Consume the social web
• Create a custom online newspaper that scouts
the social web for you.
• http://paper.li
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21. Flipboard and Pulse.me
• Mobile apps can push the news to you in a
magazine format
flipboard.com www.pulse.me
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22. Google Reader and
Really Simple Syndication (RSS)
• Almost every web site generates a
RSS feed nowadays…
• You get a notification when there is
something new.
• http://www.google.com/reader
Attribution: jrhode on Flickr.com
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23. Roles in communities
Leaders/
Gurus
Active
Members
Lurkers
Outsiders
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24. STORING AND RETRIEVING
INFORMATION
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25. Storing and retrieving
I can retrieve relevant information I was
exposed to in the last month.
• Yes.
• No.
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26. Social bookmarking: Diigo
http://www.diigo.com
Browser Add-
Can you imagine having 5,000 bookmarks
On
in your browser?
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28. Evernote
• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/
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29. Dropbox.com
• Easy personal file storage.
• Syncs on multiple devices.
• http://www.dropbox.com
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30. Sharing information, or…
BRANDING YOURSELF!
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31. What is your first
reflex when you don’t
know something?
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32. What is your first
reflex when you don’t
know something?
(You Google it!)
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33. What is your first
reflex when you don’t
know something?
(You Google it!)
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34. Are you Googlable?
If someone Googled your name, would they
find you?
• Yes.
• No.
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35. Are you employable?
If someone found your social media profile,
would they consider you a potential
candidate?
• Yes.
• No.
• OMG, no way!
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36. Overexposed
http://youtu.be/jSdw9m3FskA
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37. Personal landing page
Do you have a personal landing page, a URL
you share to others so they can find out
about you and contact you?
• Yes.
• No.
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38. Your personal landing page
• Your professional self:
• Who’s your audience?
• Where should such a page be hosted?
• What do you expect from connections?
• What should they expect from you?
• Examples:
• http://about.me/mathplourde
• http://mathplourde.wordpress.com/about/
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40. Less Intrusive Than a Phone Call…
Share your
identity in
the physical
world!
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41. If Information Was Made of Light…
EXTERNAL
INFORMATION
RECEIVED SOURCE
INFORMATION
FORWARDED
INFORMATION
STORED
INFORMATION SHARED
INFORMATION
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42. If Information Was Made of Light…
EXTERNAL
INFORMATION
RECEIVED SOURCE
INFORMATION
CURATION FORWARDED
INFORMATION
STORED
INFORMATION SHARED
INFORMATION
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43. Conversational Spaces
PERSONAL PROFESSIONAL
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44. Social Media Spaces
PERSONAL PROFESSIONAL
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45. CHOOSING THE RIGHT
CHANNELS
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46. The network effect
Population or Sign-ups (M)
1500
1000
500
0
China India
Facebook USA
Twitter
LinkedIn
Google+
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47. The role of reciprocity
Reciprocal Non-reciprocal
• Requires permission • You can follow someone
from both participants. without them following
you back.
Top dog
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48. The role of reciprocity
Reciprocal Non-reciprocal
• Fosters relationship. • Fosters discovery.
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49. My spaces
PROFESSIONAL
PERSONAL
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50. INPUT OUTPUT
(Inbound) (Outbound)
ME (Circa 2007)
MY STORAGE
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52. Personal Learning Networks
Attribution: Alec Couros (courosa) on Flickr.com
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53. Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
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54. Collaboration
• Shared spaces:
• Pinterest boards
• Mindmapping
• Social bookmarking
• Google Tools
• Sites
• Docs
• Groups
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55. LOCATION, LOCATION,
LOCATION
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57. Social Deals
• Groupon
• Living Social
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58. Point of Purchase
• Touchscreens
• QRCodes
• Bar codes
• Text messaging
• Social experience
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59. Enhanced Reality
http://www.wikitude.com/en/tour/wikitude-world-browser
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60. Aurasma
• http://youtu.be/GBKy-hSedg8
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61. Aurasma
http://social.marksandspencer.com/fashion-
2/valentines-day-augmented-reality/
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62. Zaphat
• Augmented Reality to transform the wearer into
an avatar.
http://techcrunch.com/2012/08/20/the-zaphat-can-turn-you-into-a-zombie-sorta/
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63. T-shirt OS
http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/
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65. Google Project Glass
http://www.google.com/glass/start/
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66. Tech-Enabling Fashion
• http://www.agloves.com/about-our-products/
• http://www.ipadhacks.com/news/ipad-jeans-pocket/
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67. Prompts
• What kind of information are shoppers
interested in?
• How can you deliver an enhanced experience?
• Can you leverage in-store and client-owned
technology?
• How is shopping in virtual spaces different?
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68. Finding Value
AUDIENCE CONCERNS
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69. What’s Your Metric?
Visitors Revenue/
Donations
Hits on your Actions
Website
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70. The AIDA Model
Action
Desire
Interest
Awareness
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71. Web Presence and Metrics
• Web publishing platforms:
• Google Sites
• Wordpress, Drupal
• Youtube, Flickr, Slideshare, Ustream, etc.
• Metrics:
• URL shorteners (Bit.ly)
• Google Analytics
• Klout
• Surveys
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72. Brand Presence
Social
Web Site
Media
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73. Web Site vs. Social Media
Web Site
Your brand is your
+ Social Media organizational
+ Local persona. Make it
consistent and
connected!
Jeremiah Owyang, Making your Corporate Website Relevant:
http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant
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74. One Brand, Different Perspectives
Origin
Personal
History
Stories
Brand
Meaning Proximity
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75. Crowdsourcing
• Conversations are happening
• Pay attention
• Engage
• You don’t have to do it all by yourself
• Create and leverage testimonials
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76. Thank You!
• Questions, Comments?
• Mathieu Plourde
Educational Technologist, LMS Project Leader
IT Client Support & Services
mathieu@udel.edu
http://mathplourde.wordpress.com/about
• All contents for this session: http://bit.ly/sm-fashion-s13
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