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Introducing the world’s first
Clinical Insight Engine
Mathew Williams – Elsevier Health, Asia Pacific
An innovative solution

  “The coolest thing…is that your
  entire music library…fits in your
              pocket.”



           “We put an entire medical library of
             information at your fingertips.
                         Fast.”

                                                  2
3
The physicians dilemma

Comprehensive                                             Trusted
  Regardless of                                             Despite widespread
 where they start                                          preference and use of
   their online                                            electronic resources,
search, 40-53% of                                          75% still find formally
     medical                                                published resources
professionals use                                            more trustworthy
  more than one
     source




                        100% of medical professionals
      Speed to Answer   need fast & accurate answers to
                                their questions


                                                                                     4
Workflow alignment




The product needed to deliver more relevant results than
conventional clinical search engines and significantly reduce the
time users spend searching. It had to be Updated daily with pre-
press articles, book updates and other breaking content.            5
Students to surgeons, specialists
and beyond!


        Ms. S Liu. Medical student
        • Needs learning resources in multiple formats (books, videos etc.)
        • Has a broad subject requirement; not deep into single areas
        • Likes to choose between synoptic and full content



        Dr. R. Nathan. Senior Resident – Surgery
        • “Mechanics” driven by visual, procedural content
        • Requires pre- and post- procedural care resources
        • Well-defined, fairly narrow information requirements



        Dr. J. Taylor. Cardiology fellow
        • Broader information needs: diagnostic, treatment, general medicine
        • Influenced by “experts”
        • Drug information needs
                                  6
                                                                               6
Comprehensive & Trusted




Plus:
   • Selected third-party journals and content sources
   • Guideline information (2,000)
   • Elsevier and third-party published patient
      education materials (15,000)
   • Fully indexed MEDLINE (20,000,000)
   • Fully indexed clinical trials (120,828 trials with
      locations in 178 countries)
                                                          7
The Elsevier content you trust




                                 8
Comprehensive & Trusted

              From...                                            ...To
  Multiple products, each delivering
 relevant content, but not integrated              A single product that combines all
                                                   Elsevier’s HS medical and surgical
                                                  content in a single intuitive interface
              Journals     Procedures
MD Consult
              Consult        Consult



  First                      Expert
               Clinics
 Consult                     Consult
                                        Content

                            Clinical
 E-Clips       Imaging
                            Pharma-
 Consult       Consult
                             cology


Local HS
Med/Surg
Content


                                                                                            9
Speed to answer




                  10
Superior search technology

EMMeT – Elsevier‟s Merged Medical Taxonomy

1. Partnered with „Healthline‟ to obtain a proven taxonomy
   (>10 years of development)
2. Based on globally recognised Unified Medical Language
   System (UMLS) – from US national library of medicine
3. Includes MeSH, Snomed-CT, RxNorm & ICD-9

By indexing all of our content with EMMeT; searches are
faster and more accurate than ever before!


                                                             11
EMMeT – Visually




Elsevier Merged Medical Taxonomy (EMMeT)

                                                             250K+ Core Clinical Concepts




                                           Concept Mapping
                                                             1M+ Synonyms

                                                             1M+ Hierarchical Relationships

                                                             1M+ Ontological Relationships
EMMeT – A medical example
Parent Terms
                                                                         Symptoms        Breast Lump, Nipple Retraction, …..
•     Breast Disorders
•     Cancer of the Thorax
•     Mammary Neoplasms
                                                                         Diagnostic
•     More….                                                                             Mammography, Breast Biopsy, …..
                                                                         Procedures

                                                                         Treatment
                                                                                         Chemotherapy, Mastectomy, ….
    Medical Name                                                         Procedures
          Malignant Neoplasm of the Breast


                                                Semantic Relationships
    Consumer Friendly Name
                                                                         Medications     Tamoxifen, Doxorubicin, …..
          Breast Cancer
    Synonyms
          Malignant Tumor of Breast
                                                                         Physician
          Malignant Breast Neoplasm                                                      Surgical Oncologist, Radiologist, ….
                                                                         Specialties
          Breast Ca
    Codes
          ICD9 – 174.9                                                   Risk Factors    Family History, Genetics, Predisposition, ….
          MeSH – D001943
          SNOMED – 190121004
    Semantic Type/Group
         Neoplastic Process/Disease                                      Prevention      Screening, Preemptive Mastectomy, ….



                                                                         Complications   Metastatic Cancer, ….
Children Terms
•      Breast Sarcoma                                                    Nutritional
                                                                                         Vitamins, Flaxseed, ….
•      Familial Breast Cancer                                            Supplements
•      Malignant lymphoma of the Breast
•      Malignant Neoplasm of the breast outer                            Alternative
       quadrant                                                                          Meditation, Yoga, ….
                                                                         Procedures                                                     13
•      More…
Smart content

• Smart Content adds layer of meaning – telling
  computers and humans how information and content
  relates to one another.

• So unlike keyword searches, you will use the power of the
  synonyms, core concepts, ontological relationships etc. to
  enrich your search experience – versus the specific
  phrase you searched under.




                                                               14
The word on the street




• It's already thinking for the clinician, essentially asking if he wants more information on
  specific aspects of patient care.
• UpToDate's strength is the fact that its expert authors look at all the research in the journals and
  then synthesize it into focused reviews that sum up the most useful approach to diagnosis and
  treatment. ClinicalKey, on the other hand, offers the more comprehensive approach by
  providing a mountain of journal articles and textbook chapters that the end user can choose from.
• One advantage ClinicalKey offers that impressed me is its Smart Content, an exhaustive
  collection of medical taxonomy tags that provides end users with more than the traditional predictive
  search capability seen in UpToDate.
• ClinicalKey also has better filtering tools. Typing the term hyperthyroidism in UpToDate, I'm
  given the option of filtering the topic results in only four ways. I can see content on adults, children,
  patient--which includes patient education material--and graphics. Elsevier offers far more options.


*http://www.informationweek.com/news/healthcare/clinical-systems/232600864
                                                                                                              15
Thank you




Mathew Williams – APAC Director Elsevier Health
mat.williams@elsevier.com

                                                  16

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ClinicalKey - The worlds first clinical insight engine

  • 1. Introducing the world’s first Clinical Insight Engine Mathew Williams – Elsevier Health, Asia Pacific
  • 2. An innovative solution “The coolest thing…is that your entire music library…fits in your pocket.” “We put an entire medical library of information at your fingertips. Fast.” 2
  • 3. 3
  • 4. The physicians dilemma Comprehensive Trusted Regardless of Despite widespread where they start preference and use of their online electronic resources, search, 40-53% of 75% still find formally medical published resources professionals use more trustworthy more than one source 100% of medical professionals Speed to Answer need fast & accurate answers to their questions 4
  • 5. Workflow alignment The product needed to deliver more relevant results than conventional clinical search engines and significantly reduce the time users spend searching. It had to be Updated daily with pre- press articles, book updates and other breaking content. 5
  • 6. Students to surgeons, specialists and beyond! Ms. S Liu. Medical student • Needs learning resources in multiple formats (books, videos etc.) • Has a broad subject requirement; not deep into single areas • Likes to choose between synoptic and full content Dr. R. Nathan. Senior Resident – Surgery • “Mechanics” driven by visual, procedural content • Requires pre- and post- procedural care resources • Well-defined, fairly narrow information requirements Dr. J. Taylor. Cardiology fellow • Broader information needs: diagnostic, treatment, general medicine • Influenced by “experts” • Drug information needs 6 6
  • 7. Comprehensive & Trusted Plus: • Selected third-party journals and content sources • Guideline information (2,000) • Elsevier and third-party published patient education materials (15,000) • Fully indexed MEDLINE (20,000,000) • Fully indexed clinical trials (120,828 trials with locations in 178 countries) 7
  • 8. The Elsevier content you trust 8
  • 9. Comprehensive & Trusted From... ...To Multiple products, each delivering relevant content, but not integrated A single product that combines all Elsevier’s HS medical and surgical content in a single intuitive interface Journals Procedures MD Consult Consult Consult First Expert Clinics Consult Consult Content Clinical E-Clips Imaging Pharma- Consult Consult cology Local HS Med/Surg Content 9
  • 11. Superior search technology EMMeT – Elsevier‟s Merged Medical Taxonomy 1. Partnered with „Healthline‟ to obtain a proven taxonomy (>10 years of development) 2. Based on globally recognised Unified Medical Language System (UMLS) – from US national library of medicine 3. Includes MeSH, Snomed-CT, RxNorm & ICD-9 By indexing all of our content with EMMeT; searches are faster and more accurate than ever before! 11
  • 12. EMMeT – Visually Elsevier Merged Medical Taxonomy (EMMeT) 250K+ Core Clinical Concepts Concept Mapping 1M+ Synonyms 1M+ Hierarchical Relationships 1M+ Ontological Relationships
  • 13. EMMeT – A medical example Parent Terms Symptoms Breast Lump, Nipple Retraction, ….. • Breast Disorders • Cancer of the Thorax • Mammary Neoplasms Diagnostic • More…. Mammography, Breast Biopsy, ….. Procedures Treatment Chemotherapy, Mastectomy, …. Medical Name Procedures Malignant Neoplasm of the Breast Semantic Relationships Consumer Friendly Name Medications Tamoxifen, Doxorubicin, ….. Breast Cancer Synonyms Malignant Tumor of Breast Physician Malignant Breast Neoplasm Surgical Oncologist, Radiologist, …. Specialties Breast Ca Codes ICD9 – 174.9 Risk Factors Family History, Genetics, Predisposition, …. MeSH – D001943 SNOMED – 190121004 Semantic Type/Group Neoplastic Process/Disease Prevention Screening, Preemptive Mastectomy, …. Complications Metastatic Cancer, …. Children Terms • Breast Sarcoma Nutritional Vitamins, Flaxseed, …. • Familial Breast Cancer Supplements • Malignant lymphoma of the Breast • Malignant Neoplasm of the breast outer Alternative quadrant Meditation, Yoga, …. Procedures 13 • More…
  • 14. Smart content • Smart Content adds layer of meaning – telling computers and humans how information and content relates to one another. • So unlike keyword searches, you will use the power of the synonyms, core concepts, ontological relationships etc. to enrich your search experience – versus the specific phrase you searched under. 14
  • 15. The word on the street • It's already thinking for the clinician, essentially asking if he wants more information on specific aspects of patient care. • UpToDate's strength is the fact that its expert authors look at all the research in the journals and then synthesize it into focused reviews that sum up the most useful approach to diagnosis and treatment. ClinicalKey, on the other hand, offers the more comprehensive approach by providing a mountain of journal articles and textbook chapters that the end user can choose from. • One advantage ClinicalKey offers that impressed me is its Smart Content, an exhaustive collection of medical taxonomy tags that provides end users with more than the traditional predictive search capability seen in UpToDate. • ClinicalKey also has better filtering tools. Typing the term hyperthyroidism in UpToDate, I'm given the option of filtering the topic results in only four ways. I can see content on adults, children, patient--which includes patient education material--and graphics. Elsevier offers far more options. *http://www.informationweek.com/news/healthcare/clinical-systems/232600864 15
  • 16. Thank you Mathew Williams – APAC Director Elsevier Health mat.williams@elsevier.com 16

Hinweis der Redaktion

  1. The foundational element of Smart Content is a medical taxonomy that is informed by user needs and, in this case, clinical information . Once we had determined what elements our taxonomy should include, we turned to Healthline, a company we were lucky enough to have an investment stake in, that had developed robust Smart Content capabilities to aid its consumer health business, and we endeavored to work with them, to create a Smart Content solution that was specific to a clinician’s needs.