2018 Listing Brochure by Mathew Ngo - Better Homes and Gardens Real Estate Advantage Realty.

1. Brochure
A 2018 Listing
by Mathew Ngo

2. Aloha!With so many real estate agents
to choose from, what set’s
Mathew Ngo apart? He focuses
on building long term
relationships with his clients.
Ensuring that all Mathew’s
clients receive his personal
touch in every transaction is of
the utmost importance. His
unique ability to listen and
understand your needs and
desire, and even fears, is why
Mathew is proving to be one of
most valuable agents on Oahu.

3. Critical Factorsthat determine whether it will, or will not, sell.
Home’s condition
Home’s location
Market condition
Price
Marketing
Owner
Given
Given
Owner
Agent
Who Controls What?

4. Preparing
Your
Home
A check list of
preparations
to make before
showing your
home.

5. De-Clutter
Go through your home room by room and ask yourself what
you can you throw away and what you can box up and put in
storage. Then do it again. Pay extra attention to areas like
shelves, kitchen, and bathroom counters.

6. Organize
Storage space can be a deal maker or
breaker, so go through your closets
and pantries and throw away, give
away or put away anything you don’t
need. Clean out bedroom closets so
that hanging clothes are aligned and
have ample space. Remove items
from closet floors. Reorganize and
clean out your kitchen cabinets and
line up dishes and glassware. Make
sure bathroom and kitchen drawers
are neatly organized - even your junk
drawer.

7. Clean
Give your home a
deep clean from
top to bottom,
including windows,
upholstery and
carpet, and the
refrigerator and
oven. Vacuum
floors, wipe down
kitchen and
bathroom
countertops and
empty waste
baskets daily.

8. Brighten
Light gives the impression of space,
so it’s important for every room in
your home to have ample light at any
time of day. Prior to showings, wash
down windows, raise blinds and turn
on lights. Add floor or table lamps to
brighten dark rooms or corners.
Your Home

9. If you live in a single-family home or townhome, maintain your
lawn and landscaping. In a condominium, pay attention to the
area in front of the doorway. Keep it neat and inform the
resident manager of any problems, such as burned-out lights.
Home’sYourMaintain
Exterior

10. Consult with your agent prior to
undertaking a large-scale home
improvement project, but go ahead
and make easy repairs such as touch-
up painting, placing a cracked window
or torn screen, fixing a leaky faucet
and changing burned out light bulbs.
RepairsMake

11. Remove Keep pets out of the home during
showings. Also be sure to conceal
their food bowls and litter boxes.Pets

12. Disclosure
By law, sellers must disclose everything
existing structural and mechanical
problems, flooding, and other defects to
potential buyers. Withholding this
information can cause a much bigger
headache than the problem itself.
of Everything

13. Pre-Home Inspection
& Initial Professional
Home Cleaning
A Pre-Home Inspection by a
Licensed Property Inspector
and an Initial Professional
Home Cleaning.

14. Inspections reveal unanticipated defects.
Minimize the purchase contract into renegotiation or
avoid cancellation.
Best way to make an accurate seller’s disclosure of the
property’s condition required by the State of Hawaii.
Pre-Home Inspection
of aBenefits

15. The most
desirable
locations create
higher demand
and therefore,
sell for higher
prices.
Location is a
critical
consideration
when pricing a
home.
Location
Home

16. The real estate market moves through cycles. These cycles
are caused by supply and demand issues.
Market Condition
Low HighSupply Demand
Low HighDemand Supply
Home Values
Buyer’s Market Seller’s Market

17. Seasonal
Sales Patterns
Oahuon
may jun jul aug sep oct
100%
95%
90%
85%
105%
110%
115%
80%
aprmarfeb novjan dec
120%
75%

18. What determines a
Competing properties
Available financing
Your home’s condition & appeal
General economic condition
What buyers have been willing
Supply & Demand factors
Location
property’s value?
to pay for like properties

19. Over
Property
PricingYour

20. Over-
Improvements should be made for
enjoyment, not for resale. You cannot add
an item to a property, select it to your
style, use it, and then expect a buyer to
pay the cost of the improvement.
Improvement

21. Financial
Your need for
money does not
increase the value
of your property.

22. Buying in a
Values are location
specific. High values in
your new destination do
not increase the value of
your existing property.
Higher Priced Area

23. Base your
opinion of
value on recent
documented
sales prices.
Factual
Data
Lack of

24. Bargaining Buyers may offer low, but they will
do that at any price. It is easier to
negotiate up to a fair market value
than to an inflated price.Room

25. “Couldn’t We Try It
Our Price For a
Couple of Weeks?”
The majority of activity on a listing occurs
in the early period of marketing. This
happens because Realtors maintain an
inventory of active prospects and when a
property is newly listed, Realtors arrange
for their clients to see it. Once this active
group has seen the property, showing
activity decreases to only those buyers
new to the market. For this reason, it is
important that sellers have their property
in the best condition and at the best price
when first exposed to the market.

26. The wrong price attracts the wrong buyers, not the right ones.
Realtors find properties by price range on the Multiple Listing
Service computer program. If you price your property above
its range, the right buyers will never see it.
Make An Offer.”
“They Could Always

27. Dom vs. List-to-sold Price Ratio
Statistics show that after the first 30 days on the market, and
for each 30-day increment after that, sellers can typically
expect to get a smaller percentage of their list price. It’s for this
reason - to accommodate a quicker sale and higher sales price
- Realtors emphasize accurate pricing.
1-30 31-60 61-90 91-120 121-150 151-180 181+ All Sales
84%
86%
88%
90%
92%
94%
96%
98%
Days on Market
PercentofOriginalListPriceReceived

28. Proper Pricing

29. Proper Pricing
A property that is priced well sells
quickly. The benefits of proper pricing
are especially important in the first
few weeks of having your home listed.
A lot of serious activity will occur in the
early marketing period and it is vital
that the price attracts the right buyer.
Pricing should be monitored and
reviewed on a consistent basis.
Based on
Market Analysis

30. Faster Sale
When your property sells
after little time on the market
you can save money. You will
be paying less for: carrying
costs, mortgage payments,
taxes, insurance and other
ownership costs.

31. You may want or need to move before your property sells.
There is also the time and energy it takes to prepare your
home for showings, keep the property clean, make child
care arrangements, and generally alter your lifestyle.
Proper pricing shortens the market time.
Inconvenience
Less

32. At market value you can open your home to the proper
target market and therefore more people who can afford it.
More ProspectsExposure To

33. When salespeople are excited about a
property and the price of a property,
they make special efforts to contact all
their potential buyers and have them
see the home in a timely manner.
Increased
Salesperson
Response

34. Ad calls and sign calls
more readily turn into
showings when price
is not a deterrent.
From Advertising
Better Response
and Sign Calls

35. More Money
to Sellers
If a property is priced right, the
excitement of the market produces
higher sales prices. You will net
more in terms of actual sales price
and lower carrying costs.

36. Even pricing your property 5 percent higher than it should be
means losing 30 percent of the exposure.
Pros of Pricing Properly
Asking Price in Relationship
to Fair Market Value
% of Prospective Purchasers
Who Will Look at Property
-10%
-5%
+10%
+5%
Fair
Market
Value
2%
30%
60%
80%
92%

37. Additionally, sellers priced high only to reduce price later
lose peak market time when buyer interest is the highest.
Weeks
Activity
TIMING
1 2 3 4 5 6

38. Delivering an aggressive and powerful
marketing campaign to ensure a fast
sale with healthy results.
Stand Out From the Crowd.
As the market becomes more
competitive, it’s important to be able
to differentiate your property. I have
the tools and knowledge to create
amazing marketing materials and
gorgeous websites that will grab and
keep prospective buyers’ attention.
POWER
MARKETING

39. Providing a single property website that are
100% dedicated to getting your property sold.

40. More and more prospective buyers are now viewing property
on the internet and having high quality photographs will
capture their attention browsing through hundreds of property
listings. 92% of home buyers found photos very useful
according to “2017 Profile of Home Buyers” by the National
Association of Realtors.
Professional Photographs

41. visit: Galley at www.MathewNgo.com

42. Full
Screen
Virtual
Tours:
Taking your
property to
the next level.

43. The Full Screen Virtual Tour is a 360° view of an interior or
exterior aspect of a property.
As more people everyday are searching for the properties
by using the internet, the Full Screen Virtual Tour will give
the potential buyers an online interactive experience;
almost the same as if they were physically immersed in the
environment. Today’s buyers are expecting to have access
to Full Screen Virtual Tour; as they are a convenient, time-
saving viewing tool. 80% of home buyers found virtual tours
very useful according to “2017 Profile of Home Buyers” by
the National Association of Realtors.

44. Interactive Floor Plans:
“Making your Floor Plans come alive”
The Interactive Floor Plan
is an online floor plan
with hot spots; that when
clicked on will show full
sized, high quality
images. Full Screen
Virtual Tours are also
added. The Interactive
Floor Plan is a visual
navigational tool
highlighting picturesque
views from the exact
position on the property
where they will be
viewed from the home.

45. Maximizing exposure with internet
speed to all active Realtors on Oahu.
FlyerEmail

46. Multiple Listing Services (MLS)
A marketing service created and run by the members of the
Honolulu Board of Realtors which gathers all of the listings into
a single place so that purchasers and brokers may review all
available properties from one source. 89% of home buyers
used a real estate professional as information source in their
home search according to “2017 Profile of Home Buyers” by
the National Association of Realtors.
www.hicentral.com

47. Print Advertisements
40% of home buyers use newspaper advertisements &
magazines as information source in their home search
according to “2017 Profile of Home Buyers” by the National
Association of Realtors.
1) Salt Lake Manor $195,000
2) Century West $253,000
3) Oahu Surf One $585,000
July
October
◦
2011
5) Waikiki Sunset $300,000
8) Island Colony $179,000
6) Waiau Garden Villa $284,000
7) Hausten $308,000
9) 1425 Punahou $142,000
12) Mt Terrace $580,000
13) 505 Maono Loop $1,208,000
14) 4317 Pahoa Ave $1,395,000
15) 611 Puuhale $685,000
16) 1725 Kilohi St $805,000
17) Moana Pacific $610,000
18) Ala Wai Terrace $325,000
19) Ke Noho Kai Townhomes $305,000
20) Ala Wai Terrace $250,000
2010
10) Beretania-Pensacola $165,000
11) Na Pali Gardens $258,000
Experience Hawaii Real Estate with www.MathewNgo.com
Mathew Ngo (R)
808 222 7183
Mathew@MathewNgo.com
www.MathewNgo.com
Waikiki Trade Center
2255 Kuhio Avenue, Suite 1220
Honolulu, HI 96815
4) Waikiki Sunset $240,000
3
4
DEFINING RESULTS IN REAL ESTATE Properties Sold
6
8
12
13
19
………………………………………………………………………………………………………
◦
16
CENTURION Producer
14
April
SOLD
4317 pahoa ave - KAHALA
$1,395,000 FS
Trump Waikiki 3507
two bedrooms + den / three baths
residence suite
$3,895,000 FS
1,665 Living / 200 lanai sqft
luxurious interior
prominent location
Experience Hawaii Real Estate with www.MathewNgo.com
SOLD
MT. TERRACE 1A - HAWAII KAI
$580,000 FS
KEALANI 1103 WAIKIKI
two bedrooms / two baths
$497,000 FS
1,099 Living sqft
OAHU SURF TWO 1001 WAIKIKI
two bedrooms / one & half baths
$350,000 FS
654 Living / 264 lanai sqft
SOLD
505 maono loop - hawaii loa ridge
$1,208,000 FS
SOLD
moana pacific i-2107 - kaka’ako
$610,000 FS

48. Honolulu Magazine Real Estate Blog
Your property will be featured on locally high visiting
traffic website, Honolulu Magazine Real Estate Blog.
- Exposed Locally Online

49. The Internet has become a de-facto
medium for real estate marketing and
advertising. An upward trend of 95% of
home buyers used the Internet as
information source in their home
search according to “2017 Profile of
Home Buyers” by the National
Association of Realtors.
Marketing
Internet

50. Exposing your property to many more Real Estate Websites.
Paid enhanced advertising your property to the Top Real Estate
Websites.

51. An explosive phenomenon.
According to Google, more people
will use their mobile phones than
PCs to get online. Furthermore,
Mobile searches have grown by 4X.
Mobile marketing is designed for
the small screen, with the needs of
mobile users in mind. A mobile-
friendly site can help expose to
more than 1.2 million home buyers
each month.
Marketing
Mobile

52. Traditional direct mailing and open
houses are key for neighborhood
exposure. Where buyer found the
home they purchased: 12% yard
signs and open houses, and 6% from
relative, friend, or neighbor
according to “2017 Profile of Home
Buyers” by the National Association
of Realtors.
CENTURY 21 ALL ISLANDS: Waikiki Trade Center, 2255 Kuhio Avenue, Suite 1220, Honolulu, HI 96815
www.c21allislands.com
Kaka’ako / Ala Moana At Its Best !!!
Reo - fully foreclosed. Rarely occupied since it was built. Excellent condition in
a highly desirable condo building and neighborhood. Live in style in the
preferred Tower I and enjoy the corner-end privacy. Marvelous ocean,
mountain & city light views that captures Honolulu like no other. Luxury
amenities within the Moana Pacific and great community amenities of shopping
mall, beach park, theater center and many more day and night spots for
modern urban lifestyle.
Offered at $720,000 Fee Simple
1288 KAPIOLANI BLVD., TOWER I # 2803
HONOLULU, HAWAII 96814
Property characteristics
• 3 Bedrooms
• 2 Baths
• 2 Covered Parkings
• 1,206 Living Sq. Ft.
• 42 Lanai Sq. Ft.
• Washer / Dryer / Central AC
• Monthly Maintenance: $764.00 includes
Sewer, Water, Cable TV, Central AC, &
Internet Service.
Building characteristics
• Year Built 2007
• Pet-Friendly
• Amenities: Resident Manager, Pool,
Tennis Court, Putting Green, Theater &
Fitness Rooms and Recreational Area
• 67% Owner-Occupancy
• 1 Month Minimum for Rentals
MOANA PACIFIC # I-2803
Realtor-Associate: Mathew Ngo
Contact Info: 808.222.7183
email: Mathew_Ngo@yahoo.com
website: www.MathewNgo.com
Marketing:
Direct
Neighborhood

53. Home Staging
If necessary your property will be staged to make the home
appealing to the highest number of potential buyers, thereby
selling a property more swiftly and for more money. Home
staging techniques focus on improving a property’s appeal by
transforming it into a welcoming and attractive product.

54. Here are a few benefits of
Home Staging:
Reduces the home’s time
on market.
Helps justify the asking
price.
95% of buyer’s buy on
emotion - it’s “love at first
sight” which happens
from that “wow” factor.
Statistically, staged
homes tend to sell faster
and for more money than
non-staged properties do.

55. 2017 Profile
by National Association of Realtors
of home Buyers

56. 36%
Real Estate
Agent
36%
Internet
12%
Yard/Open
House Signs
6%
5%
2%2%
Seller
Direct
Newspaper
& MagazineHome
Builders
Friends &
Relatives
purchased?
Where
buyers
about the
they
do
learn
first
home

57. Characteristics of
BuyersHome

58. 34%
53%
47%
of homebuyers
were under 35
years old.
of first-time buyers
were between 25
and 34 years old
while most repeat
buyers were
between 35 and
54 years old.
of homes
purchased in
2017 were first-
time homebuyers.

59. Process
HomeThe
Search

60. 87%
93%
of repeat home buyers used
a real estate professional
during their home search.
of first-time home buyers used
the Internet to first search for
homes compared with 87% of
repeat home buyers.

61. Financingthe home
Purchase

62. of home buyers financed their
home purchased; savings was
the primary source of first-time
home buyers down payment.
of repeat buyers used equity
from their previous home as a
down payment.
92%
42%

63. Offers
Negotiating

64. Remember that most
transactions involved a fair
amount of negotiation
between the initial offer and a
signed contract. Keep in mind
that price isn’t the only thing
that’s negotiable in the sale of
your home. A potential buyer
can add any number of terms
to the contract, which may
make the offer more or less
attractive to you.
negotiation
What to
expectin a

65. most common
Some of the
elements to consider are:

66. Knowledge of the current market is
invaluable in helping you decide
whether to accept the offered price
or counter with a higher one.
Helping you consider the time
value of money in your decision,
i.e. will a higher offer offset
potential additional carrying costs?
Price

67. Most buyers purchase a home subject to obtaining a
mortgage. The terms of the mortgage and a timeframe for
securing financing must be stated in the contract. Make sure
you are comfortable with these terms and the buyer’s ability
to obtain a mortgage, because if they cannot, the contract
will be void.
Contingency
Mortgage

68. Most buyers choose to conduct an inspection of the property
with a licensed home inspector to identify potential structural
or materials problems. If the inspector uncovers any issues,
you and the buyer must negotiate what items will be
addressed, by whom, and who will pay for them.
Home
Inspection

69. This is the date when ownership
changes hands and usually, but not
always, the date when you must
vacate and the buyer may occupy
the property. If you have specific
requirements for scheduling the
closing due to your own move, the
buyer’s flexibility in this regard
might be an important factor in
deciding to accept an offer.
Closing
Date

70. Putting a Deal Together
KEEPING IT TOGETHER IS THE OTHER HALF,
AND IT CAN BE EVERY BIT AS CHALLENGING.
In the world of real estate, the time from contract to closing
is loaded with loose ends and potential pitfalls. My follow-
through, organization and attention to details ensure that
deadlines are met, documents are distributed, and every
item is in place to make your transaction efficient,
convenient and trouble free.
is Half the Battle

71. Contract
to ClosingDistribute contracts to a relevant parties
Coordinate a home inspection
Collect earnest money
Distribute required disclosure forms
Collect important documents such as
the condominium
Coordinate an appraisal
Provide information to lenders
Update you when contingencies have
been satisfied
Coordinate your closing
Review settlement figures for accuracy

72. No need to print, fax, or scan real
estate documents because all the
documents are signed online
using DocuSign, the leading
provider of electronic signatures,
so you can be assured your
signature is secure.
Electronically signed documents
are clear and easy to read. Sign
with just a few mouse clicks from
any where in the world as long as
you have internet access, even
from your smart phone.

73. Chart
Flow
Transaction
Estate
Real

74. About Better Homes & Gardens
Real Estate Advantage Realty
#1 Better Homes & Gardens Real Estate® franchise in Hawaii
#5 Real Estate firm in Hawaii
BetterHawaii.com

75. The company was founded in 2004 in Honolulu, Hawaii and joined the
Prudential Real Estate Network. They quickly expanded from 6 realtors in
Kaimuki and moved to their current location on the upper level of Kahala Mall
in 2009. With over 90 licensed agents and a support staff of 16, the
company aligned with Better Homes and Gardens Real Estate in 2015 and
continues to provide exceptional service to the people of Hawaii.
A TRADITION OF "CLIENT FIRST" CUSTOMER SERVICE
The company's success is based on a commitment to a "client first"
approach to real estate. By utilizing the latest technology, an unparalleled
training program, local expertise and the national network strength of Better
Homes and Gardens® Real Estate, their real estate professionals effectively
service each of their clients based on their unique needs and help
them reach their real estate goals.
AN AWARD-WINNING COMPANY
Better Homes and Gardens Real Estate Advantage Realty has consistently
been honored with numerous awards, including:
• Top 250 Hawaii Businesses in 2016 -Hawaii
Business magazine
• Voted Hawaii’s Best Real Estate Firm award
2017, 2016, 2015, 2014, 2013, 2012, 2011
& 2010 by Honolulu Star-Advertiser readers
• Voted Best of Honolulu Real Estate Firm award
2017, 2016, 2015, 2013 & 2012 by Honolulu
Magazine readers
• 50+15 Fastest Growing Businesses award
2014, 2010 & 2011 (Pacific Business News)
• Best of the Best Real Estate Firm award 2008 &
2009 (by Honolulu Advertiser readers)

79. Mathew Ngo | Realtor
808-222-7183 cell
Mathew@MathewNgo.com
www.MathewNgo.com
Better Homes & Gardens
Real Estate Advantage Realty
4211 Waialae Ave, Box 9050
Honolulu, HI 96816
“In all my years buying and
selling real estate, Mathew Ngo
is the best. P.S. I’m 75 years
old. “
Pete S. - Honolulu, Hawaii

80. In our ultra competitive
real estate profession,
past client’s referrals
is ultimately the
lifeblood of my future
business.
And as such, below are
excerpts from a few of
many thankful notes
received from satisfied
& happy :) clients.
Aloha!

81. I understand
reference checking
is an important
function of the hiring
process, please feel
free to contact any
of my past clients.
I simply hope to
earn your business.
Contact information
is upon request.

82. "We conducted a few real estate transactions over the years, and as the sellers, we usually wouldn’t
take notice of the buyer’s agent, but Mathew was so exceptional that we couldn’t help but notice."
2233 Ala Wai Former Penthouse Owners/ also AOAO Board Member (Honolulu, Hawaii)
“You are a first-class real estate agent and I truly value your expertise. Beyond that, you have a great
attitude.”
Eric Ives & Miki Akiyoshi (formally Honolulu residence, relocated to Washington DC)
"In all my years buying and selling real estate, Mathew Ngo is the best. P.S. I'm 75 yrs old"
Pete Sullivan (Hilo, Hawaii)
" I am happy to recommend Mathew Ngo. He's pleasant, kind, sincere, honest and helpful! Great
Traits!"
Rikki Jo Hickey (formally an Oregon residence, relocated to Honolulu, HI)
" We truly appreciate all the hard work you put in to helping us locate, research and purchase our
property. The exceptional personal service provided should be commended. You can definitely count on
our recommendations for your services to our friends"
Mark & Rie Sasaki (Honolulu, Hawaii)
"Mathew did an excellent and exceptional job of selling my condo in about 2 weeks and helped me
purchased another condo”
June Yu (Honolulu, Hawaii)
"Mathew made our experience of purchasing our 1st home memorable and surpassed all of our
expectations”
Brian & Carolyn Ishikawa (Honolulu, Hawaii)
"Mathew made it all very convenient and as easy as possible purchasing; we were at a distance and didn’t
feel at a disadvantage”
Barry & Margaret Patrick (Saratogo, California)
"The usual advice to buyers of real estate is to “Get your own realtor and don’t rely on the seller’s
realtor”. We went against that advice in this case and dealt exclusively with you, the seller’s
representative. From our standpoint, you handled the entire transaction in a completely forthright and
helpful manner from beginning to end. We are very please and appreciative of your help”
E.J. and Patricia Stemig (Hermosa Beach, California)
Happy Clients

83. Mathew cares
about communication
Mathew understands what’s
important to you in selling
your home because he listens.
It all boils down to good
communication, and there
are a few things Mathew
knows that are important.

84. - these simple but vital
principals are behind every
transactions Mathew does
each year, as well as the
outstanding reputation,
Mathew enjoys being
involved in the
real estate circles.
Setting expectations,
being proactive,
speaking candidly,
staying in touch

85. Here are some of the
communication measures
that keep you informed
the home sale:
before, duringand a"er

86. WeeklyUpdatesYou will receive weekly
seller reports on showing
feedbacks/comments and
online activity for your
home by day, week and
month, including how
many times your property
was returned in results
and how many times it
was viewed on the
property website. This
report also includes
comparable listings, their
price and status.

87. Long after your home is sold,
Mathew is available to provide
information and answer
questions not only about local
real estate market but also about
all things Honolulu.
Ongoing
Communication

88. Mathew is an incredible resource
when it comes to recommending
home repair and maintenance
contractors, professional service
providers and neighborhood
businesses. Mathew is always just
a phone call,
text message,
or e-mail away.
Click here:

89. Mathew Ngo (R)
808-222-7183
mathew@mathewngo.com
mathewngo.com
Better Homes & Gardens
Real Estate Advantage Realty
4211 Waialae Ave, Box 9050
Honolulu, Hawaii 96816
“My future success
is built on your
satisfaction”
Mahalo!