The document discusses using Facebook to conduct audience research for a horror movie poster. The author created a 7 question survey and distributed it to 25 people on Facebook. The questions gauged preferences on visual elements for posters like images, colors, fonts and taglines. The responses showed audiences prefer a single main image, black/red colors, less text, seeing the main character, creepy fonts and the tagline "one body two minds." Gathering this feedback ensured the poster will appeal to the target horror film audience.
2. Facebook
To aim my poster towards my target audience, I created an audience
feedback response. Using media platforms eg: social networking
(facebook) I presented a questionnaire with relevant questions
which will allow me to fully create a magazine based on ideas from
my audience. I created 7 questions which each consumer asked
with detailed. My questionnaire was distributed to 25 people, both
male and female, this was done to get a non biased view, 25 is a
good sample size for me to gain a better understanding. The
following screenshots are examples of some of the answers that
were given. Using facebook is an effective method as it is using new
technology and software in order to communicate with my
consumers, it allows me to be up to date and efficient when gaining
results. As facebook is currently the most popular form of social
networking, this was my first idea when deciding how I would gain
my audience feedback in a creative and advertising way
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10. Question one
What do you look for in a horror poster
2% Main image to convey genre
12% 5% From the results collected, it
3% hints of the story
is clear that the common
eye catching title thing consumers look for in
19%
scary
horror posters are blood an
25% something freaky, these are
something that stands out
common conventions that are
something freaky demonstrated on posters
13%
Blood
21%
the main character on the
poster
11. Question two
Do you like a montage of images or one main image
9%
From the results collected it
is clear that to attract my
one main image
target audience I should
montage of images consider using only one main
image
91%
12. Question three
What colours represent horror
2%
8% When designing my poster I
wanted to understand which
colours are commonly used
black
40% and are effective. From my
white
red
research it is clear that Black
35% dark blue and Red are conventional
grey colours that the audience are
familiar with.
15%
13. Question four
Do you prefer less or more writing
2%
From my research it is clear that
less writing is a clever approach
less
more
in order to attract an audience.
98%
14. Question five
Would you always want the image of the main character
Is it clear from my research that
36% the audience would prefer a
magazine with the main image on
yes
no
the front, this allows them to
64%
understand who is in the film.
15. Question six
Do you prefer simple font or creepy an distorted
7%
16%
A common convention in
horror films are creepy and
distorted font, from my
in the middle research it confirms that the
creepy and distorted audience prefer creepy and
simple
distorted font as it relates
back to the genre of the film
77%
16. Question seven
The best tag line
I had four ideas of tag lines that I
thought would relate to my
15% film, to get a better
one body two minds understanding on what one
whats happening to Rosie
would be more effective and
appealing to the audience, I
21%
a disturbed mind of a little
girl
asked the audience, from the
57%
The horrors within feedback it is shown “one body
two minds” in the tagline that
7%
was shown to be more
appealing
17. Feedback
Holding a research allowed me to understand what
my audience expect from a poster, as they are my
consumers and the ones my poster is aimed at, it is a
good idea to understand their opinions and take
them onboard. From the feedback gained from every
question, I will incorporate these ideas into my own
creation of my poster
