Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Export of Tea from India
1.
2.
3. History of tea
Introduction
Tea Board of India
Major tea producing regions in India
Articles
Size of the Industry
Export share
Top 10 countries Exporting tea
Top 10 countries Importing tea
4. Leading Indian tea exporting companies.
Contribution to Nation.
Crisis
Major causes of the crisis
Hasmukhrai & co.
5. Tea origin- China (4th Century A.D)
In 1780 tea cultivation experimented in India.
May 1838 tea from India (Assam) was sent to England
for the 1st time.
Till 2004 India ranked 1st being the
largest producer of tea.
6. India Ranks 4th in terms of total tea exporters in
the world.
85% of household consume 81% of total tea produced.
The best quality tea are CTC and Orthodox Assam Tea.
CTC
Orthodox
7.
8. The Tea Board of India is an state agency
of the Government of India.
Established in 1953
Purpose
Headquarter- Kolkata
Tea board is responsible for the Certification
numbers to exports of certain tea merchants.
Tasks of Tea Board of India
9. Darjeeling is known for white & oolong tea.
Specialty- Thin body tea, light colored.
Darjeeling tea cannot be grown or
manufactured anywhere else in the world.
10. Assam is known for black tea.
Specialty- Tea body, briskness, malty flavor,
strong & bright color.
2nd Commercial tea producing region.
Nilgiri is known for Dark tea.
Specialty- Intensely aromatic, fragrant
and flavored.
11. Tea Board to use
Facebook, Twitter to
promote tea consumption
January 28, 2013
PTI
12. s
Registered tea manufacturers- 1,692
Registered tea Exporters- 2,200
India in terms of world tea production- 27%
Tea gardens- 13,000
13. World Tea Export share of India is 12-13% approx.
Major Importers- Russian and CIS countries.
43% of India’s tea is exported to Russian and CIS
countries.
14. Year
India’s share as percentage
of world export
1961
37.18
1971
30.28
1981
29.46
1991
19.65
2001
16.82
2005
12.70
2006
13.77
2007
11.26
Source:
Annual
Bulletin
Of
Statistics
2006,
ITC, London
21. Crisis phase since 1990’s
Closure of many tea estates.
MNC’s withdrawing from production of tea.
Major importing countries are showing a sharp decline
towards Indian tea.
22. Decline in demand for Indian tea in the global market.
Poor Price realizations
Defective market structure.
Increase in cost of production.
23. Interviewed- Mr. Vithal Gaykwaad
Address- Shop no. 7, Sai appt
opp. Mira road Post office
Mira road (E)
Thane 401107
Phone no.- 28551574