Social Wizz Top 10 Trends for 2013....

1. By Prashant Hari

2. Trend= A general direction in
which something is changing
or developing

3. • The proliferation of the screen continues at an exponential rate from
2013 onwards including super sizes smart screens, see-thru smart
screens, and very very tiny smart screens. Price catch-up for
consumers continues.
• Screens of all sizes continue to grow for multiple uses (social
networking, gaming, video and photo taking as well as viewing,
location and GPS)
• Screens get slimmer in size and much better clarity. Right from
Samsungs new OLED screen released at CES 2013, to a wide range
of bendy, curvy and flexi screens. Screens as thin as paper (PaperTab,
Samsung) continue to grow.
• Eventually, are we heading towards a holographic projection as a
screen?

5. • Emotion sensing will continue to embed itself into new devices.
We may start to see things like our Smartphone telling us our
“mood” based on how fast we type a Tweet or Email e.g “that
tweet you wrote was written at an accelerated pace, you Mr. Hari
are angry” 
• Body gestures instead of touchscreen. We may see that touching
“screens” constantly isn’t most hygenic, and the ability to control
devices without physically touching them is starting to appear on
more and more devices. This may carry out across multiple
devices and screens.
• Voice activation for smart “screen” functions continues to grow
with smarter algorhithims and sees more success.

7. • With talk around Googles GLASS project gaining traction last
year with early videos, as well as more and more consumer
electronics heading into this space, Wearable Technology is
another huge potential growth area.
• Ability to project directly to the eye with all Social Networking,
GPS, cards/passes all synchronized into one device.
• A device/technology which give us everything that the current
“Smartphone” does but not in a phone format may emerge &
catch on mainstream depending on the price and functionality.

9. • A picture can say a 1000 words. Pinterest is currently the
fastest growing Social Network in the US. Taking photos via
Smartphones and instantly uploading them onto the net
continues to grow.
• Marketers will realize the power of Image Driven Content
Marketing and embrace it as a serious strategy much like
YouTube, Facebook and Google in early days.
• The ability to make more professional, more pretty, more sexy,
more glamorous and more funky photos continues to grow driven
by demand from younger consumers. MORE INSTANT!

11. • Social+Location+Mobile continues to grow further. More
smaller, creative and experimental strategies will continue to
trialled further in 2013.
• Retail and Brick & Mortar stores start experimenting more with
SoLoMo as a serious strategy.
• Integration of other Social trends like Images also included.
Integration, integration, integration!
• SoLoMo starts being included into a wider Social Media
strategy and being more immersed with offline and print
methods i.e HYBRID!!!!

13. • Online Piracy will continue to come to the front line as a serious
issue further in 2013. More coherent models (and discussions
around these) for the distribution of Movies, Books, Music will
take a more serious turn.
• We’ll realize more that we have a more relaxed attitude
overall towards “privacy” than we realized and sharing is very
much a second nature “human” function.
• As technology continues to move faster, we’ll start holding onto
more things from the past closer, and we will also see older things
being used in newer ways more for novelty purposes to
complement it’s digital counterpart rather than replace.

15. • We’ll see the automotive industry work closely alongside
technology and internet companies to integrate and engage
viewers further.
• We’ll start seeing new uses of Social Media once integrated
into automotives (including new risks) e.g voice controlled
texting, car performance etc). Also auto-checkin to locations
may grow.
• We may start to see use of an “alternative” screen for car
passengers as an alternative form of engagement.
• Smart programming within cars will see new innovations being
trialled and tested.
• MORE DATA!

17. • With multiple screens of multiple sizes, the ability to control
these screens will be a crucial factor and question(?)
• Multiple remote controls for multiple devices isn’t desirable.
• Whether the Smartphone becomes a “universal” remote control
for all devices, or it takes some other route, the “Remote
Control” question is one that consumer electronics will continue to
question and raise in 2013.

19. • The third billiionth finally arrives on the internet and we’ll start
to see the implications of this across the entire internet.
• The need for cheaper technological solutions for food, water,
clothing and education will be the crucial question for this
demographic.

21. • More experimenting…
???

23. • Email: prazhari@socialwizz.com or showwizz@ymail.com
• Tweet me: @prazhari or @showwizz
• Link with me: nz.linkedin.com/in/prashanthari/
• LIKE me: http://tinyurl.com/5u93avn