RE/MAX Executive Realty is one of the top real estate firms covering home, condominium and land sales in and around the entire Metrowest Massachusetts area. RE/MAX Executive Realty has offices in Hopkinton, Holliston, Franklin, Grafton and Medfield Massachusetts. They have tremendous real estate market share throughout the region!

1. http://www.maxrealestateexposure.com/about-maximum-exposure/remax-executive-realty/ June 9, 2013
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RE/MAX Executive Realty Massachusetts
RE/MAX Executive Realty is one of the most dominant real estate
companies in Massachusetts with top market share in a number of
communities including Hopkinton, Holliston, Milford, Ashland,
Grafton, Upton, Medway and Franklin to name a few.
While being affiliated with a strong company like RE/MAX Executive
Realty is important, the real estate franchise you choose is far less
important than the Realtor® you choose to work with. Asking good
real estate interview questions is critical in making sure you select
the right Realtor® to work with. These kind of questions are surely
going to weed out a real estate agent you should not be hiring!
Keep in mind that every Realtor markets homes differently. There
are some very good Real Estate agents and some that should have
no business holding a license!
RE/MAX Executive Realty Locations
RE/MAX Hopkinton MA – 77 Main Street, 01748.
RE/MAX Franklin MA – 445 Franklin Village Drive, 02038.
RE/MAX Holliston MA – 404 Washington Street, 01746.
RE/MAX Grafton MA – 68 Worcester Street, 01536.
RE/MAX Medfield MA – 14 North Meadows Road, 02052.
Why Choose RE/MAX Executive Realty to Accomplish Your Goals
There is some merit however, on why an agent would
choose to work for one company over another. The
reason I choose RE/MAX and RE/MAX Executive
Realty in particular is because I wanted to have control
over my business. After working under the corporate
mantra of Prudential Real Estate, when I started my
career in 1986, I decided a change was necessary in
1996, if I wanted to take my real estate business to
the next level.
One of the best decisions of my life was to choose to
work for RE/MAX Executive Realty. The structure of
the RE/MAX system is much different than “traditional”
companies like Century 21 and Coldwell Banker. In a RE/MAX system the individual agent is

2. empowered to make all their own business decisions. This is what I wanted…to have complete
control over how I run my business.
In the “traditional” system the agent relies on the owner or manager to call all the shots. How a
property is marketed and advertised is up to the company and NOT the agent. In the RE/MAX
system the individual agent you hire to sell your home will be making all the business decisions on
what is best to accomplish your goals. The decision to join RE/MAX is what catapulted my
business to the next level. In fact last year I reached new heights by becoming the #1 RE/MAX
agent in all of New England!
RE/MAX Is A Market Share Leader in Metrowest Massachusetts Real
Estate
RE/MAX Executive Realty has been one of the
dominant Metrowest Massachusetts real estate
companies over the last seventeen years. In fact, year
after year RE/MAX Executive Realty leads in the
Metrowest Massachusetts real estate market share
for many of the towns in the area for listed and sold
homes. In real estate, the goal is to always sell your
own listings. The sellers, after all are your clients and
have paid you well to perform. One of the many
reasons why RE/MAX Executive Realty lists and sells
more homes than any other agency in the Metrowest
area is because of the skills of the agents along with
the lines of communication.
The lines of communication work different at RE/MAX. When a consumer inquires about your
home they ALWAYS speak with the listing agent i.e the person YOU hired to sell your home!
Doesn’t that make the most business sense? Of course it does but yet almost all the other real
estate companies that service real estate in and around Metrowest Massachusetts do not work
that way.
These traditional companies have what is referred to as “office time”. During office time an agent
answers the phone waiting for calls to come in for the homes that the company has listed. When a
consumer calls, unless they specifically ask for the listing agent, they have to speak with the “on
duty” agent. The “on duty” agent is not the listing agent. There are many reason why this system is
not ideal.
The on duty agent may not have seen the house ~ It is difficult to represent a property well
when you have not seen it. If you are flipping through papers to answer a consumers questions,
you are less apt to convert that call to a client. Consumers want information quick! A savvy
consumer can tell when an agent does not know their stuff. Many calls do not get converted to
clients because of the agents skill level.
Top agents rarely man the phones ~ The agents that typically become the office secretary are
the new agents, part time agents, and agents that don’t do much business. Can you picture a top
producing Realtor manning the phones waiting to get a new client this way? I didn’t think so!
What if the agent manning the phone has a competing listing? I can tell you from experience when
I worked for a traditional company, there were many occasions when I would over hear the “on
duty” agent try to steer the buyer to one of their own listings. The RE/MAX system is designed for
the listing agent to take ALL the calls on your property.

3. As mentioned briefly above, one of the other big differences in how a RE/MAX company works is
that each agent makes all their own marketing decisions. RE/MAX agents are responsible for their
own overhead. In traditional companies the owner of the company is responsible.
The agent has no say in when, where, and how much a property gets marketed. At RE/MAX
the individual agent you hire is in control and does what is best for that particular property.
Can you guess what happens in a system where the agent pays for all their own expenses and
does not rely on the owner to take care of all the overhead? You guessed it… the RE/MAX
system attracts the best of the best in the industry. The Realtors that know they will be making
sales every month regardless of what is happening in the market. RE/MAX attracts top producers!
It is rare to see new or part time agents working at RE/MAX. Remember RE/MAX agents pay all
their own expenses including rent and everything from paper clips to signs. Basically anything
associated with running a business is paid for by the Realtor!
Choose a Realtor® with a Strong Internet Presence
The average time in the business for a RE/MAX agent
is thirteen years! This is substantially higher than
every other real estate company. Even within the
RE/MAX system there are good Realtors® and there
are GREAT Realtors®. Most of the time it does not
cost you anymore to work with the the best of the
best. If you are selling a home in the
Metrowest Massachusetts area, picking a
Realtor® with a strong Internet presence should be
one of your top goals.
Your home or condo should show up on all the sites
that garner the highest amount of Real Estate traffic.
The agent you choose should have a website and more importantly the website should come in
relevant online searches like the town, state, and the word “Real Estate”.
An agent that can rank well for a competitive search term like this will be drawing buyer clientele!
Want to see some of the sites with the highest amount of Real Estate traffic online? See
Metrowest Massachusetts Real Estate marketing.
About RE/MAX Executive Realty
RE/MAX Executive Realty in Hopkinton offers in-
house mortgage services through our Alliance
with Wells Fargo. Wells Fargo is one of the top
banking firms in the U.S. Although we have an
alliance with Wells Fargo RE/MAX agents are
free to establish relationships with whatever
lenders can get the best terms for their clients.
The company has a dominant market share
in many of the towns in the Boston
Metrowest area including Hopkinton, Holliston,
Milford, Ashland, Grafton, Upton, Medway and
Franklin among others.

4. At RE/MAX Executive Realty, sales Associates average over 10 years of real estate
experience which is over twice the industry average. Many of the agents working at our
competitors are new to the business.
RE/MAX offers one of the most successful relocation and referral networks in the entire real
estate industry.
RE/MAX Executive Realty has achieved over 97% customer and client satisfaction as
measured by our Quality Assurance Survey.
The company offers 5 office locations for customer satisfaction and convenience including
RE/MAX Hopkinton MA, RE/MAX Holliston MA, RE/MAX Franklin MA, RE/MAX Medfield MA,
RE/MAX Grafton MA.
The company offers prospective buyers some of the largest inventory of homes available in
both resale homes and new construction homes.
No one in the world sells more real estate than RE/MAX!!
About RE/MAX
Who We Are – What began in Denver, Colo., in 1973 as “a pad of
paper and a dream” is now a global real estate franchise network
that spreads across 85 countries with over 7000 offices and and
more than 70 languages.
Network Size – The revolutionary RE/MAX Concept of enabling
real estate professionals to maximize their business potential has
evolved into an organization of more than 90,000 Sales
Associates in more than 4,200 offices worldwide.
RE/MAX Sales Associates – RE/MAX Associates, on average, lead the industry in
production, experience, and professional designations.
The RE/MAX Balloon Logo – The red, white and blue RE/MAX Balloon, with its “Above the
Crowd!®“slogan, is one of the most recognizable business logos in the world. With nearly 90
RE/MAX Hot Air Balloons around the globe, RE/MAX has the world’s largest balloon fleet.
An Industry Leader – RE/MAX is the No. 1 Real Estate organization in Canada and in the
United States.
Global Expansion – The first RE/MAX region outside the United States and Canada was the
Caribbean Basin, opened in 1991. It was followed two years later by RE/MAX of Mexico. In
1995, RE/MAX expanded into Southern Africa, Spain, Israel, Italy, and Germany. Since then,
RE/MAX regions have become established in across Europe, in Asia, and in Australia.
Record RE/MAX Production – In 1999, RE/MAX Associates were involved in more than 1
million sales transaction sides within a single year in the United States alone – an industry
milestone. The audited production figures represent the most transaction sides in a single
year ever recorded by any real estate network. The RE/MAX network has repeated the feat
ever since.
The RE/MAX Concept – RE/MAX stands for “Real Estate Maximums.”
In exchange for paying a management fee and a share
of the monthly office overhead, RE/MAX Associates

5. keep the maximum allowed amount of their
commissions and receive the many benefits of
RE/MAX programs and services.
By offering Associates maximum commissions and
maximum career freedom, RE/MAX influenced
competitors to re-examine and adjust their own
policies toward sales agents, thus dramatically
changing the industry. As the network grew, renowned
for its top producers and quality service to consumers,
so did support programs, making RE/MAX a dynamic
force in real estate education and technology.
The organization was one of the first real estate
companies to have its own proprietary television
network and one of the first in the industry to develop
a site on the World Wide Web.
Committed to real estate service In a business environment of mergers and acquisitions,
RE/MAX is the only major real estate network still owned and directed by its founders.
The excellence of RE/MAX Broker/Owners and Sales Associates has led to an ever-increasing
number of accolades from the business community at large. In January 2007, “Entrepreneur”
magazine ranked RE/MAX No. 6 – up from No. 9 – on the 2006 Top Global Franchises list and
again named RE/MAX “Best of the Best” for real estate services for the seventh time in eight
years. RE/MAX climbed from No. 11 of Fastest Growing Franchises to No. 7 and finished in position
No. 2 among Top Low Cost Franchises. It’s no wonder more people look to RE/MAX to help them
in the home buying process.
On average, RE/MAX Associates sell more real estate than other agents. They are better qualified
to set the right price for the homes they list, are better equipped to market those homes, and are
likely to find clients engaged in the home buying process in a shorter period of time. That
experience and education also means they are better qualified to find the right home for any
buyer. The home buying process can be a daunting task, but with the expertise of a RE/MAX
Associate, buyers can rest easy.
More than 35 Years Above the Crowd RE/MAX – now an established industry leader –
celebrated its 35th anniversary at the 2008 RE/MAX International Convention. Young in years
but mature in experience, RE/MAX looks ahead to even greater development and success in
its next quarter century.
RE/MAX Community Involvement
Community involvement is highly valued at all levels of
the RE/MAX organization – from individual Associates
to RE/MAX offices, regions, and RE/MAX International.
RE/MAX marketing and charity fund raising take on
many forms including:
Most recently, RE/MAX has become a national
co-sponsor of the Breast Cancer Survivor
Recognition Program at Komen Race for the
Cure® events.

6. The RE/MAX organization has been the official
real estate sponsor of the Children’s Miracle
Network since 1992.
Each year, about 20 charities host fund-raising
golf tournaments at Sanctuary, the private course of RE/MAX International co-founders
Dave and Gail Liniger.
RE/MAX International is the first major sponsor of The Wildlife Experience, a conservation
and community center promoting understanding of the natural world and its conservation
through art and education.
RE/MAX is committed to helping the community and serving the public beyond its real estate
needs.
RE/MAX Executive Realty is one of the largest RE/MAX company’s in Massachusetts. We have
about 120 agents and have offices in Hopkinton, Holliston, Medfield, Grafton, and Franklin.
If you’re thinking about selling your home, investment property or other Metrowest MA real estate,
allow me to help make the transaction a smooth and pleasant experience. If you’re in the market
to buy real estate in the Metrowest MA area, you’ll find a variety of residential options to choose
from to fit your lifestyle budget and needs.
Whether you’re looking to buy or sell real estate in Metrowest MA , my goal is to provide expert
advice and exceptional customer service utilizing the latest, cutting-edge Internet marketing
technology available.
A few of my accomplishments that I am proud of include:
Graduated with B.S. in Marketing and Management Northeastern University
Boston, MA. Active participant in the Cooperative Education Program.
Full time Realtor for past 26 years servicing Metrowest MA, based in Hopkinton, MA.
Member of National Association of Realtors & Greater Boston Real Estate Board.
Prior to joining RE/MAX in 1996 was one of the top agents in MA for the Prudential Real
Estate.
Have been ranked one of the top 5 RE/MAX agents in Massachusetts each year, for twelve
out of the past thirteen years.
Elected to RE/MAX Hall of Fame.
RE/MAX Lifetime Achievement award.
Have been ranked as high as #19 RE/MAX agent in the United States.
Featured in Who’s Who In Real Estate.
In 2012 was the #1 RE/MAX Realtor in all of New England.
I have been listing and selling homes in and around Metrowest Massachusetts for the last 26+
years. Call or send me an email so we can discuss how I can best serve your Metrowest, MA real
estate needs!
Bill Gassett ~ Metrowest Realtor RE/MAX Executive Realty 77 Main St, Hopkinton MA 01748

7. Phone: 508.435.5356 Fax: 508.435.5550 Email: billgassett@remaxexec.com
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