1.
Curriculum Vitae
Massimo Percopo
Personal data
Name / Last name) MASSIMO PERCOPO
Address Via Ivo Lazzeri, 55 – 50012 Bagno a Ripoli (FI) - Italia
Telephon 055 6560292 mobile: 348 3580420
Fax 055 5609776
E-mail m.percopo@gmail.com
Nationality Italian
Birth date 9th june 1961
Gender male
Professional Experience
Date from july 2015​[see ​attached 1/2​]
Occupation or position held Planning Manager and strategic development
Main activities and responsibilities Design of the business model for the creation of a Business Development
Agency can help SMEs to compete in the world of digital business
Name and address of employer Restart srl​– Corso Italia 15 – 50126 Firenze
Type of business or sector Web marketing, Digital Marketing, Performance Marketing
Date from january 2015​[see ​attached 1/2​]
Occupation or position held Planning Manager
Main activities and responsibilities Design of the business model for the creation of a start-up company in the
field of energy efficiency, the Social Housing and Welfare.
Name and address of employer HAPPEE ​– under development
Type of business or sector Energy efficiency, Technologies related to the Welfare, Social Housing
Date from january 2014​[see ​attached 1/2​]
Occupation or position held Development Manager in the field of LED lighting for the Portuguese
market
Main activities and responsibilities Development of lighting projects with LED technology in the Portuguese
market in adherence to what took place in the Italian market
Name and address of employer POUP Energy lda ​– Av. D. Antonio Correia de Sá, 98
Herança do Pinheiro – RAL 2705-905 Sintra (PT)
Type of business or sector LED lighting, Energy efficiency
Date from january 2013 to september 2015​[see ​attached 1/2​]
Occupation or position held Consultant for the coordination and development in the field of LED
lighting
Main activities and responsibilities Development of lighting projects with LED technology, market analysis,
relationship with suppliers, research partners
Name and address of employer SIC srl​– Corso Italia 15 – 50126 Firenze
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2.
Type of business or sector LED lighting, Energy efficiency
Date from january 2010​[see ​attached 1/2​]
Occupation or position held Planning Manager and strategic development
Main activities and responsibilities Designing of the following portals online recruitment for the Spanish and
Portuguese markets: ​www.trabajorapido.org​, ​www.123trabajo.com​,
www.trabalhorapido.org
Name and address of employer PES progetti Eco Sostenibili srl​– Via Reims 8 – 50126 Firenze
Type of business or sector ITC, Web Content, Web marketing, SEO
Date from may 2008 to december 2010​[see ​attached 1/2​]
Occupation or position held Planning Manager and strategic development
Main activities and responsibilities Design of ​SimpliCity ​Guide PDA with GSM georeferencing for the city of
Florence with tasks design of the computer system and communication
Name and address of employer PES progetti Eco Sostenibili srl​– Via Reims 8 – 50126 Firenze
Type of business or sector ITC, Web Content, Web marketing, Digital Guide
Date from february 2007 to november 2015​[see ​attached 1/2​]
Occupation or position held Planning Manager and strategic development
Main activities and responsibilities Design of information systems, communications, web marketing, sales
strategies and new implementations
Name and address of employer Simplytec srl​– Via Reims, 8 – 50126 Firenze
Type of business or sector ITC, Web Content, Web Marketing, Portal of online recruitment
www.lavoro.org
Date from april 1995 to december 2009
Occupation or position held Owner and CEO [see ​attached 1/2​]
Main activities and responsibilities Franchising Manager, Project Management Information System,
Architectural and Design Manager, Marketing and Communication
Strategies, joint ventures. Final design of layout of 70 Internet Point in the
whole Italian territory
Name and address of employer Internet Train srl​– Via Guelfa 54 rosso – 50129 Firenze
Type of business or sector ITC, Franchising Network, Web Agency, ISP
Date from july 1991 to date ​[see ​attached 3​]
Occupation or position held Architect
Main activities and responsibilities Architectural design, Computerized design, Construction Supervision,
Industrial Design and Furniture, Design of complex systems
Name and address of employer Massimo Percopo Architetto​- Via Ivo Lazzeri, 55 – 50012 Bagno a
Ripoli (FI) - Italia
Type of business or sector Architecture, Design
Date ​from february 1992 to november 1995
Occupation or position held Junior Designer and Drawing Designer
Main activities and responsibilities Designer, CAD Designer, Project Manager
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3.
Name and address of employer architetto Giovanni Corradetti​– Via di Tegolaia 39 Grassina (FI)
Type of business or sector Architecture
Date from february 1994 to march 1995
Occupation or position held Designer
Main activities and responsibilities Responsible for preparing the Quality Manuals for the company:
ATON s.r.l.
I.CO.TEC. s.r.l.. (Istituto di Controllo Tecnico)
DI VITTORIO Coop.Sociale s.c.a r.l.
Name and address of employer ATON srl​Via di Tegolaia 39 Grassina (FI)
Type of business or sector Quality Systems according to European standards UNI EN 29001 ed ISO
EN 9004/2
Date ​from february 1990 to february 1992
Occupation or position held Drawing Designer
Main activities and responsibilities Designer, construction management, reliefs, computations
Name and address of employer Studio Arch. Elio Rodio​- Ostuni (BR)
Type of business or sector Architecture, Design
Date ​from february to october 1981
Occupation or position held Embarking on tanker ship Gungnir 1 in Naples (February / August) and on
coal ship Gungnir X in Singapore (September / October)
Main activities and responsibilities Ship engineer’s helper and Young Deck
Name and address of employer Compagnia Nautica Taglioretti​Via S. Luca, 11 - 16124 Genova
Type of business or sector Nautical
Education and training
Date 1992-1993
Title of qualification awarded Expert in Integrated Design and Control
Main subjects / occupational skills Specializing in integrated design, computerized management of design
documents and implementation of Quality Systems (UNI EN 29000 and EN
ISO 9000).
Name and type of organization providing
education and training
A.R.E.S. e Regione Toscana ​(Biennial Course of Specialization for
Architects and Engineers)
Level in national or international
classification
MBA
Date
1992
Title of qualification awarded Admitted to the Architects of Florence and Prato from 1992 n. 4154
Main subjects / occupational skills Licensed to practice as an architect and urban planner
Name and type of organization providing
education and training
Ordine degli Architetti, Urbanisti e Paesaggisti della provincia di
Firenze
Date 1991
Title of qualification awarded Graduated of Doctor of Architecture - score 110/110 + Laud
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4.
Main subjects / occupational skills Architectural design. Thesis in architectural design: "A center of peripheral
services in Florence: reuse of the former industrial Longinotti". prof.
Rosario Vernuccio.
Name and type of organization providing
education and training
Dipartimento di Progettazione - Facoltà di Architettura
dell’Università degli Studi di Firenze
Level in national or international
classification
Specialist degree in architectural design
Data 1991-1994
Title of qualification awarded Subject Expert
Main subjects / occupational skills Three-year research seminar on the theme: "Development of an
exchanger intermodal Ponte del Pino - Florence". As an expert on the
subject.
Name and type of organization providing
education and training
Dipartimento di Progettazione - Facoltà di Architettura
dell’Università degli Studi di Firenze
Data 1990
Title of qualification awarded Subject Expert
Main subjects / occupational skills Three-year research on the hypothesis construction and consolidation of
the Megalithic Temples of Malta (Hagar Qim, Mnajdra, Tarxien) and Gozo
(Ggantija).
Name and type of organization providing
education and training
Dipartimento di Restauro - Facoltà di Architettura dell'Università
degli Studi di Firenze e Governo Maltese
Capacità e competenze
Native language) Italian
Other language English and Spanish
Self-assessment Comprehension Spoken Written
European level (*) Listening Reading Spoken
Interaction
Spoken
production
english
B1
independent
User
B1
independent
User
B1
independent
User
B1
independe
nt User
B1
indepen
dent
user
spanish
A1 basic User B1 basic User A1 basic User A1 basic User A1
basic
User
(*) Common European Framework of Reference for Languages
Social skills and competences Participation in competitive sports team
1976 - 1992 Player of Volleyball in cat. semi-prof in FLorence B, B2, C1, C2
(Itala Scandicci, Centro Incontri, Sales, Olimpia, EuroDue)
1974 - 1976 Baseball juniors (Mobilcasa Firenze)
1973 - 1975 Football juniors (Nova Sanger Firenze)
Participation in individual sports for competitive teams
1966 – 1974 Swimming (CAN Firenze - 1971 Regional Champion for 50/100
mt breaststroke)
Athletics 1975 – 1977 (Assi Firenze)
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5.
Organisational skills and competences - Ability to work in teams
- Propensity to listen and to conflict mediation
- Ability to speak in public
- Animation skills and propensity for leadership
- Ability to define roles, organization, procedures, programs and
chrono-respect of deadlines
- Negotiation skills
Technical skills and competences - Evaluation of projects related to architectural production
- Architectural and Design
- Construction Supervision and Inspection
- Evaluation of complex information management systems
- Reports and administrative contracts
- Reports and feasibility studies for financings
- Business plans and presentations for investors
- Market analysis and statistics
- Preparation of project budget
- Preparation of executive development plans
- Preparation of Quality Manuals ISO 9000 e 29000
- Problem solving
- Innovation solutions
- Web marketing
- Web development
- Preparation of content and keywords x digital marketing
- Knowledge of the main social networks and application software
- Knowledge of LED technologies and market analysis of the leading Italian
suppliers
Computer and Digital skills and
competences
Knowledge of ​S.O. Window​s 98, NT, 2000 server, XP, Vista, Win10
Knowledge of software package ​Office 2000​and ​OpenOffice ​for creating
presentations, reports, business plans, profit and loss accounts, ...
Knowledge of ​AutoCAD ​and ​Rhinoceros ​software for the computerized
design and modeling
Knowledge of e-mail software ​Gmail​, Eudora, Foxmail and Outlook
Knowledge of ​HTML editing ​software and ​Macromedia Freehand ​for
publishing content on the internet domains
Knowledge of ​ADOBE Photoshop​for construction sets, templates, CSS,
images, layout, ….
Knowledge of ​Webripper ​for search and crawling​​contents to download and
publishing
Knowledge of ​LAN ​and ​Ethernet ​connection systems
Knowledge of the ​Chrome browser​, Explorer, Firefox and communication
systems
Knowledge of ​Google Analytics ​for analyzing and managing statistics,
metrics and web visitors access
Knowledge of ​Google ADWords ​and ​Adsense ​for managing campaigns of
advertising and publishing adv contents
Knowledge of ​Google Drive platform ​for managing and sharing digital
documents
Knowledge of ​SEO activitie​s for content management and optimization of
keywords on search engines
Knowledge of the ​Business Model Canvas​for managing enterprise business
models
Knowledge platform of ​crowdfunding ​to finance start-ups and business ideas
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6.
Knowledge of ​payment platforms​and ​eCommerce ​for the sale and
promotion online
Artistic skills and competences Sculpture: ​modeling clay and plaster works and pottery
Goldsmith: ​design and construction of rings
Drawing​: Freehand and geometric design computer
Modeling: ​Creation of models and three-dimensional models
Photography: ​photo of architecture and construction details
Other skills and competences Plans, with the architect Marco Parnasi for Bassnet srl, the system ​Habilio
www.habilio.it motorized table for disabled users (winner of the 2005
Vespucci organized by the Region of Tuscany - innovation section).
Knowledge and research on the management information systems for
complex digital communications and corporate marketing.
Research and design the definition of new professionals (Designer of the
services) and new business (​CommCenter / TUSCANITY​) defining
characteristics and vision plan
driving license Driving license ​A​e ​B
Additional Information Entrepreneurship
2016 - He is seeking sponsors and partners for developing a new start-up
company ​TUSCANITY Embassy of Tuscan taste and knowledge ​for
design of a new model of concept store combining the physicality of a real
meeting place, full of sounds, tastes, smells with the virtuality of a digital
space, intangible, dynamic, about Tuscany and its products/history
2015 - He is a founding member of the ​RESTART srl ​Business
Development Agency that helps companies achieve their business
objectives by providing financial, the revision of the B-model and the
application of strategies of Digital Marketing
2014 - He is founding member of the ​POP Energy lda​based in Sintra
(PT), consulting and marketing of LED lighting systems for companies and
industries, for which develops projects of lighting, research suppliers,
market analysis, negotiation and sale.
2013 - He is a consultant of ​SIC srl ​for the development and marketing of
LED lighting systems for companies and industries, by conducting market
analysis, design of lighting systems, research suppliers, negotiation and
sale.
2008 - He is founding member of ​PES progetti Eco Sostenibili srl​which
designs, develops and administers ​SimpliCity ​Guide PDA with GSM
georeferencing for the city of Florence
2007 - He is founding member of ​Simplytec s.r.l.​cwhich designs,
develops and manages the portal of online recruitment ​www.lavoro.org
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7.
1995 - He is founding member of ​INTERNET TRAIN s.r.l.​and since 2002
has held the position of CEO by conducting design and construction
management, coordination of the franchisee, marketing and
communications, contracts, development strategies and control practices
for funding and joint ventures. The position held until 31.12.2009
1994 - He is founding member of ​I.CO.TEC. s.r.l.​(Istituto di Controllo
Tecnico)
From 1988 to 2010 shares with arch. Marco Parnasi entrepreneurial
activities and specializes in the design of complex computer systems, the
analysis of the main technologies of communication and implementation of
executive applications and networking systems, in Web Marketing, in the
design of digital services consumer side.
He continues to carry out his professional activity in architecture and
design for private clients
Attached 3
I authorize the processing of my personal data
Arch. Massimo Percopo
segue ATTACHED 1 - ​Description of the work performed as MANAGER / ENTREPRENEUR
ATTACHED 2 - ​Description of the work performed as DESIGNER SYSTEMS
ATTACHED 3 - ​Description of the work performed as ARCHITECT / FREELANCERS
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8.
ATTACHED 1​– Description of the work performed as MANAGER / ENTREPRENEUR
As previously described in the previous information many of the businesses were shared with arch.
Marco Parnasi especially those relating to the design of complex computer systems, the use of key
technologies of communication and implementation of executive applications and networking systems,
in Web Marketing, in the design of digital services consumer side.
CREATION OF ENTERPRISE
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2015 – Restart srl ​(Business Development Agency – Digital Marketing)
2014 – POUP Energy lda ​(Illuminazione Led società di diritto portoghese)
2008 – PES Progetti Eco Sostenibili srl ​(SimplyCity)
2007 – Simplytec srl ​(Lavoro.org)
1995 – Internet Train srl ​(Internet Point Network)
1993 – Icotec srl ​(istituto di Controllo Tecnico)
UNDER RESEARCH FUNDING
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2015 – TUSCANITY ​new concept of Embassy of Taste and Knowledge (New hybrid store concept
to be placed in the global market of eCommerce and in the main streets of the world capital where
the Tuscan spirit is a value). www.tuscanity.net (registered)
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9.
ATTACHED 2​– Description of the work performed as DESIGNER SYSTEMS
by Simplytec srl
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www.lavoro.org​– from 2007 to 2013 he designed the information architecture of the portal,
communication flows push / call, layout and back office system for remote management of the system.
He manages the campaign to promote Google Adsense and the promotion of the web through RSSfeed
and engine ranking. He deals with the design of the site according to the criteria of engine optimization
(seo) to get the best positioning and analysis of competitors and the techniques used visibility.
by PES Progetti Eco Sostenibili srl
-----------------------------------------------------------------------------------------
www.trabajorapido.org /​​www.123trabajo.com /​​www.trabalhorapido.org - ​from 2012 he
Designed the following portals online recruitment for the Spanish and Portuguese markets based on
Webripper and RSSfeed software and crawling method for publishing job advertising present on the net.
by Internet Train srl
-----------------------------------------------------------------------------------------
Sistema Selfnet​– dal 1997 al 2010 he designed the information architecture of the system can create
a network of Internet Point with architecture client / server and using access through magnetic cards /
prepaid login. The system SELFNET, operates more than 1,500 locations on the national and
international location, has been using from 1995 to 2010 by more than 3,000,000 different users. The
system has enabled the creation of a Network franchises for which it was designed and furniture stores,
promotional materials and communications, national advertising campaigns and local partnerships for
the activation of digital services.
Tra i principali clienti segnaliamo:
UNICOOP Tirreno who installed the Selnet system in 9 COOP of Umbria, Lazio and Tuscany and for
which it was created the brand si.COOP (servizi internet COOP)
ICLOS srl who installed the system in more than 30 Barracks NATO-EU in Kosovo, Afghanistan, Iraq
and Lebanon
YEX who installed shops in Rome in areas with great tourist visibility
Domains owner
www.internettrain.it
www.fionline.it
www.wifisms.it
www.lavoro.org
www.trabalhorapido.org
Design and execution of the website, the layout of communication and back office system for remote
management. For each domain you are designed web marketing campaigns and promotion. Each web is
designed according to the criteria of optimization for the engines to get better ranking and to allow a
link exchange can increase your link popularity
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10.
ATTACHED 3​– Description of the work performed as ARCHITECT / FREELANCERS
CIVIL BUILDINGS PROJECTS [for Public Administrations]
As DESIGNER and PROJECT MANAGER
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1997 - Design and construction management for the realization of the Day Centre for the Elderly
for Comune di Figline Valdarno
Client Azienda Sanitaria di Firenze
Project carried out - works amounting to lire 380.000.000
1997 - Planning for the recovery of the Building residential properties located in Via Faenza
107/109 Firenze group D-Arch Parent Designer arch. Antonella Carratù, designer cosigners arch.
Massimo Percopo, ing. Marco Bartoloni, ing. Mario Lanni
Client Comune di Firenze
Project carried out - works amounting to € 485.470,00
1996 - Special program of Residential Buildings – Parent Designer Arch. Barbacci
Client Comune di Montevarchi
Feasibility plan
1993 - Designing a municipal Doghouse in Greve in Chianti
Client Comune di Greve in Chianti
Project - amount presumed works lire 400.000.000
CIVIL BUILDINGS PROJECTS [for Public Administrations]
as DESIGN ASSISTANT
-----------------------------------------------------------------------------------------
1995 - Preliminary, final and executive functional adjustments and regulatory Nursery School S.
Colombano and of Elementary School Olmo-Pieve in Comune di Scandicci (FI);
Architect in charge arch. Giovanni Corradetti
Client Comune di Scandicci
Project carried out - works amounting lire 4.000.000.000
1993 - Preliminary design of a center of services for Company in Gasperina (CZ);
Progettista incaricato ATON s.r.l.
Client Comune di Gasperina (CZ)
Project - amount presumed works lire 20.000.000.000
CIVIL BUILDINGS PROJECTS and FURNITURES [for Private Clients]
As DESIGNER and PROJECT MANAGER
-----------------------------------------------------------------------------------------
2015 - Design and construction management of an office in Via Fra Giovanni Angelico, 36/7 Firenze
with study details of furniture and finishes
Client A&D SPITZ (Sudafrica)
Project carried out - works amounting € 150.000
2008 - Design and construction management of a private house in Via Ivo Lazzeri, 55 Bagno a
Ripoli (FI) with study details of furniture and finishes
Client Sig.ra Cristina Parronchi
Project carried out - works amounting € 60.000
1998/2009 - Design, Works and furniture for 70 Internet Centres in Firenze, Siena, Perugia, Roma,
Verona, Novara, Brescia, Torino, Bergamo, Bologna, Pinerolo (TO), Montepulciano (SI), Napoli,
Saronno (VA), Agrigento, Cagliari, Carpi (MO), Fai della Paganella (TN), Bologna, Siracusa, San
Miniato Basso (PI) and for 9 brand stores SI.COOP for Unicoop Tirreno in hypermarkets and
supermarkets
Client Internet Train srl
Project carried out - works for a single store amounting € 45.000 (medium)
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11.
1997 - Design and construction management for an Internet center called Internet Train in Via
Guelfa 24/a a Firenze
Client Firenze On Line srl
Project carried out - works amounting lire 120.000.000
1997 - Design and construction management for the removal of architectural barriers and the
decor of the Cafeteria Piansa V.le Europa 128/130 Firenze
Client Triservice srl
Project carried out - works amounting lire 150.000.000
1997 - Design and construction management of a private house in Via Sacco e Vanzetti a Grassina
(FI)
Client Sig. Oreste Spagnoli
Project carried out - works amounting lire 150.000.000
1996 - Design and construction management of a private house in Via Laura 20 Firenze
Clients Dott. Stefano Masi / Dott.ssa Fabrizia Fonnesu
Project carried out - works amounting lire 400.000.000
1995 - Design and construction management for the furnishing of Torrefazione Piansa in V.le
Europa 126 a Firenze
Client Sig. Staderini
Project carried out - works amounting lire 150.000.000
1992 - Design of a villa named “Tuscan Villa” in Napa Valley (California)
Client Sig.ra Maria Manetti Farrow
Project - amount presumed works lire 3.000.000.000
CIVIL BUILDINGS PROJECTS and FURNITURES [for Private Clients]
as DESIGN ASSISTANT
-----------------------------------------------------------------------------------------
1996 - Collaboration with Ing. Giusti for the construction of a shopping center in Selva Candida
(Roma).
1996 - Participates in a contest contract with the ATON srl for the construction of a sports hall for
10,000 seats and a 80,000 seater stadium a Rades (Tunisia) for the Mediterranean Games in 2001,
creating three-dimensional digital models of two works.
1993 - Collaboration as draftsman designer with ​ATON s.r.l.​to the following projects:
Autogrill in Grecia.
Monument to the liberation of Kuwait.
1990/92 - Collaboration con ​l’arch. Elio Rodio for renovations of hotels, private constructions and
social housing in Ostuni (BR) and the relocation of the Wooden Choir of Orvieto Cathedral.
TEACHING
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- In the academic years '93 -'94-'95 for the University of Florence has held lectures in a research
seminar on the theme: "Development of an exchanger intermodal Ponte del Pino - Florence" as of
subject expert for arch. Paolo Iannone
- 1994 he was appointed by A.R.E.S. to carry out teaching activities on: "Integrated design and
certification of a project" within the Specialization Course for "Project Manager", organized by the
Region of Tuscany.
- 1994 He held a series of lectures on the Certification of Quality Systems business and the CE
mark at Confartigianato of Prato;
- 1993 He held a series of lectures on the application of Quality Systems business in reference to
European standards EN 29000 and EN ISO 9000 at:
Confartigianato di Prato;
DI VITTORIO Coop. Sociale s.n.c.r.l.
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12.
PUBLICATIONS
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- Publication of the Thesis on ​“Perturbazioni” ​venti anni di esperienze dei ricercatori
dell’Università di Firenze​1995
- Architecture and context in "​Paolo Iannone COMPOSIZIONE ARCHITETTONICA​" ed. S.Marco
1993.
- ​Wooden Carpentry of fourteenth-century Church of St. Mark: case studies and restoration. in
"​LEGNO E RESTAURO​" ed. Messaggerie Toscane 1989.
COMPETITIONS
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1997 – Participates with the group DArk (parent Arch. Antonella Carratù) in the competition for
architects under 40 called by the City of Florence “Progettazione per il recupero Edilizio di immobili
residenziali” getting the 4th place and in charge of designing and construction management
1994 - Partecipates as a draftsman in the international competition for ​Monumento ai Caduti –
Kuwait
1992 - Participate in the international competition “​The International Competition of Ideas for
Development Scheme for Warsaw City Core​“.
1990 - Participates in the competition of a service station in Area Prenestina organized by ​Società
Autostrade​(parent arch. Marco Bonechi ) getting the "6th place".
1989 - He participated with the architect. Marco Parnasi the contest ideas " L'Arno, la città e la sua
gente " organized by​Comune di Firenze​getting the "2nd".
I authorize the use of my personal data
Arch. Massimo Percopo
Personal References
mobile +39 348 3580420
email m.percopo@gmail.com
certified email massimo.percopo@pec.architettifirenze.it
skype mpercopo
linkedin https://it.linkedin.com/massimopercopo
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