Web analytics in small bites. A 2 minutes video explaining what the Asynchronous Google Analytics code is.

1. Google Analytics Intro - Accounts Understanding Async: (Asynchronous Google Analytics Tracking Code)

3. There are 3 main parts to the Async code: 1 . ga.js - master file. 2 . UA or Unique account ID . UA-XXXX-YY 3 . _trackPageview() Understanding - Async 3 1 2

5. UA-XXXX-Y UA or Unique account ID is unique for each GA account. The X's and Y would actually be numbers representing your account. It must be entered exactly as provided during sign up or your data will be sent to another account _SetAccount is used to set the web property ID for the tracker. Thus identifying your account to the server. Understanding - Async

7. Understanding - Async What can prevent Async from collecting data? Keep in mind that there are things that will prevent Async from collecting & sending data such as when the visitor: 1. Blocks the setting of 3rd party cookies in their browser. 2. Has script blocking add-ons or software such as No-Script. Also if you forget to add Async to a page or your webserver does no allow Async to execute (due to a firewall). 1 2

8. GOOGLE ANALYTICS INTRO - Accounts Today we covered: Understanding Async: Asynchronous Google Analytics Tracking Code Contact me for more information on any item in the series . [email_address]