Massimo Burgio Killer Facebook Marketing Tactics SES London 2011
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My presentation for Search Engine Strategies London 2011 http://www.seslondon.com - The session with Liana Evans focuses on Killer Facebook Marketing Tactics (the name of the session), so I switched to the dark side of Facebook Marketing to focus on all those Marketing tactics that actually get you killed on Facebook, meaning that can put at risk your Facebook account. Solutions: as you'll see in the presentation, training is key, and a social media policy could really help, specially in a corporate environment. More Social Media Marketing presentations, videos and news at my website/blog Global Search Interactive http://www.globalsearchinteractive.net
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Massimo Burgio Killer Facebook Marketing Tactics SES London 2011
- 1. KILLER FACEBOOK MARKETING TACTICS massimo burgio global search interactive www.globalsearchinteractive.net SEMPO board of directors london, february 24 2011 www.sempo.org
- 2. MARKETING TACTICS THAT WILL GET YOU KILLED ON FACEBOOK massimo burgio global search interactive www.globalsearchinteractive.net SEMPO board of directors london, february 24 2011 www.sempo.org
- 3. MARKETING TACTICS THAT WILL GET YOU KILLED ON FACEBOOK massimo burgio global search interactive www.globalsearchinteractive.net SEMPO board of directors london, february 24 2011 www.sempo.org
- 4. SEMPO Annual State of Search SURVEY www.sempo.org
- 5. facebook account disabled anybody?
- 6. facebook disabled: you’re not alone
- 7. facebook police is watching you
- 8. understanding risks the
- 9. about manners: facebook etiquette http://bit.ly/fb-manners
- 10. how to get your fb account disabled
- 11. how to get your account disabled on facebook • Not being human / using a fake name
- 12. how to get your account disabled on facebook • Using a personal profile to promote a business/organization
- 13. how to get your account disabled on facebook • Posting copyrighted material • Importing too many RSS feeds to Facebook notes
- 14. how to get your account disabled on facebook • Promoting business on walls / pages / groups
- 15. how to get your account disabled on facebook • Scraping information off Facebook
- 16. how to get your account disabled on facebook • Getting reported as abusive by other users
- 17. how to get your account disabled on facebook • Starting hate or obscene groups
- 18. how to get your account disabled on facebook • Adding too many friends at once • Joining too many groups
- 19. how to get your account disabled on facebook • Post the same message on too many walls • Sending out identical personal messages to several friends • Placing too many links (promotional or not) on posts or messages • Sending too many pokes at once
- 20. how to be a spammer on facebook ads • Keep placing Facebook ads that have been refused • Adult content, profanity, obscenity • Promoting illegal activities • Promoting liquor, beer, wine, tobacco, firearms, gambling • Promoting defamatory or hate content / pages / groups • Religious fundamentalist content • Political content for commercial use • Use of webcams/surveillance equipment for non legitimate use • Promoting content that requires credit card application
- 21. about tones and consequences •Everytime you post online you leave a digital signature. It won’t always be possible to cancel, modify or rectify your posts. •Bad content will be online forever, will get indexed by search engines, and will affect your online brand reputation. •Think how you content could be received before publishing it. Put logic before emotions when facing situations you could repent later.
- 22. what if your company social media accounts gets disabled and you lose all your investment ?
- 23. it’s time to start thinking about getting a social media policy
- 24. classic corporate social media policy
- 25. why you need a social media policy • To protect your company and brand • To protect your employees • To protect your audience
- 26. your social media policy should apply to • Social networks, blogs, forums, wikis • Privacy, data protection, copyright • At work / at home • Your web team / all your employees • Your business partners and ecosystem
- 27. top corporate social media policies • IBM Social Computing Guidelines • Intel Social Media Guidelines • Kodak Social Media Guidelines • New York City Social and Public Media Policy • RightNow Social Media Rules of Engagement • Coca-Cola Social Media Principles • Oracle Social Media Participation Policy • Sun Guidelines on Public Discourse • Massachussets Government Web Communication Policies • UK Cabinet Office Digital Engagement Guidelines • BBC Staff Editorial Guidelines Personal Use of Social Networking + 3° Party Sites • Electronic Frontier Foundation How to Blog Safely About Work • Dell’s Online Communication Policy • IOC Olympic Athletes Blogging Policy • Yahoo’s Personal Blog Guidelines for staff
- 28. genius: one-liner corporate policies Be nice, Be honest, Don't release proprietary info. Be real and use your best judgement. Comply to all security policies. Don’t be stupid.
- 30. thank you! ready for your questions! massimo burgio global search interactive / sempo www.globalsearchinteractive.net www.sempo.org massimo@globalsearchinteractive.net