Part one of three (1/3) of my keynote presentation at the recent Digitalmarketingforung DM10 in Holsterbro, Denmark. http://www.dm10.dk. Topic: How To Get Your Facebook Account Disabled. Check out also parts two and three here on Slideshare. More social media marketing news, info and presentation at my blog http://www.globalsearchinteractive.net

1. 15 november 2010
DM10 conference holstebro, denmark
massimo burgio
global search interactive / sempo
social media ethics + policies
how get your facebook account disabled
PART
ONE

2. facebook account disabled anybody?
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

3. facebook disabled: you’re not alone

4. understanding
risksthe
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

5. how to get your account disabled on facebook
• not being human / using a fake name
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

6. how to get your account disabled on facebook
• using a personal profile to promote a business /organization
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

7. how to get your account disabled on facebook
• posting copyrighted material
• importing too many RSS feeds to facebook notes
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

8. how to get your account disabled on facebook
• promoting business on walls / pages / groups
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

9. how to get your account disabled on facebook
• scraping information off facebook
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

10. how to get your account disabled on facebook
• getting reported
as abusive by
other users
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

11. how to get your account disabled on facebook
• starting hate or
obscene groups
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

12. how to get your account disabled on facebook
• adding too many
friends at once
• joining too many
groups
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

13. how to get your account disabled on facebook
• posting the same
message on too many
walls
• sending out identical
personal messages to
several friends
• placing too many
links (promotional or
not) on posts or
messages
• sending too many
pokes at once
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

14. how to be a spammer on facebook ads
• keep placing facebook ads that have
been refused
• promoting spammy apps, adult
content, profanity, vulgarity
• promoting illegal activities
• promoting liquor, beer, wine, tobacco,
firearms, gambling
• promoting defamatory or hate
content / pages / groups
• religious fundamentalist content
• political content for commercial use
• use of webcams/surveillance
equipment for non legitimate use
• online non accredited educational
institutions that offer degrees
• promoting content that requires
credit card application
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

15. • don’t ask for friendship if you
represent a business. it sounds weird.
• don’t add friends without a proper
introduction or a welcome message.
always say who you are and
why / which topics you would like to
discuss with new friends.
• don’t abuse apps invitations – both
for business apps and even worst with
zombies / farms. this is spam.
• don’t abuse group invitations.
if your friends think your event is worth,
they’ll come. if they don’t answer, don’t
bomb them with reminders.
inspiration: facebook etiquette (dont’s)
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

16. • don’t use a user profile picture
with brands or commercial info.
FB is a network for real people,
not a catalogue of classified ads.
• don’t be a virtual user. besides
of being against FB TOS and
ground to lose the account, users
are always diffident when
interacting with avatars with
fake / business names.
• don’t publish private
conversations on users’ wall
making them public.
this is against the privacy.
use direct messages instead.
inspiration: facebook etiquette (dont’s)
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

17. • don’t tag friends in embarrassing
photos or videos. this could impact
their privacy.
• don’t post unnecessary comments on
personal pictures that users upload,
such as family pictures.
• don’t make it a drama if an user
removes a comment or tag you
posted.
• don’t use facebook to create a
professional network, facebook is for
personal connections. for business
networking try other sites like linkedin
or xing instead.
inspiration: facebook etiquette (dont’s)
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

18. digital rights vs. distribution
• facebook TOS
• RSS feeds
• creative commons
privacy vs. communication
• what privacy?
• tone of communication
• active participation
ethics vs. spam
• transparency
• opt-in / no spam
• listen, don’t shout
the dark side of social media marketing
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

19. what if your
company’s social
media accounts
gets disabled and
you lose all your
investments?
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

20. it’s time to start thinking about getting a
policy
social media
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

21. tak!
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massimo burgio
global search interactive / sempo