2. Agenda
• Introduction
• CPAs and Social Media (First Half)
• Six Things To Look For In a Tech Partner
• CPAs and Social Media (Second Half)
• Question and Answer
• Next Webinar Announcement
• Wrap Up
3. Introduction
• Philip D. Massey, CPA
– President of Massey Consulting, Inc.
– Certified Public Accountant
– Certified Accounting Software Sales & Service
• Dawn Westerberg
– Founder of Dawn Westerberg Consulting LLC
– Certified Duct Tape Marketing Consultant
4. Massey Consulting
• Intacct
– Certified Sales and Implementation
– Among First Partners – Two years
– Numerous Implementation
• Dynamics GP (Great Plains)
– Certified Sales and Implementation
– Partners For 10+ Years
– Hundreds of Implementations
• Other Products
– Google Apps, Scribe Software, Office365
5. Dawn Westerberg Consulting LLC
• Certified and Proven
• Social Media Experts
• Industry Leaders
• Industry Veterans
• Previous CPA Conferences
9. You have worked very hard to
build your business. You don’t
want to lose it through a bad
partnership – or NO
partnership.
10. 1 - Integrity
Ethics classes
CPE requirements
You already face rigid
standards for your
business life. Find a
partner that faces those
same standards.
11. 2 – Shared Philosophy
Your customers come first.
Your team members are
your biggest asset.
Your business partners
should have the same
internal and external
philosophy.
12. 3 - Stability
Your partner needs to be a
stable organization. You
need a company with a
history of proven success.
You need someone who
has been “around the
block a few times”.
14. 5 - Focused
• All we do is accounting
applications
• Years of experience on
the same two solutions
15. 6 - Presence
• Local presence with
international reach
• Canada, USA, Australia
• 80% of business is
within 2 hours of RDU
• Hands-on approach to
all implementations and
support
16. Who Is Massey Consulting?
• Accountants and CPAs
• Controllers, Finance
Managers
• Founded in 2002
• Top 300 Small Business
of Year in Southeast
• Intacct, Microsoft and
Dynamics GP Certified
17. Intacct & Dynamics GP
• Endorsed by AICPA
• Endorsed by Intuit
• 200% year over year
growth in customers
• Largest ISV developer
base of any products
• Cloud based or on-
premise