Pengertian tentang teknik teknik dasar SEO

1. SEO

2. Search Engine
Optimization
(SEO) is an art &
science of
increasing the
prominence of a
web page within
relevant search
engines results
where its target
audience is
searching
And what is Search Engine
Marketing (SEM)?
A form of Internet marketing that involves the promotion of websites
by increasing their visibility in search engine result pages (SERPs)
SEM
Paid (Pay Per Click)
Organic (SEO)
Pay every time the ad is clicked.
There is no chargefor each click.

3. How Search Engines
Work

4. Anatomy of a
Traditional
SERP
Title Tag
M eta
Description
URL
Sitelinks
Search Box
Natural Sitelinks

5. The Fundamentals
Technical (Website) On Page(Content) Off Page(Links)
Crawling & Indexing
Indexation
Site Structure
Site Performance
Relevance
Keyword research & mapping
Metadata
Markup data schema
Content
ALT image
Credibility
Outreach
Natural links
Content Marketing

6. Crawling & Indexing
The process of a search engine finding a site, exploring all of its content, and adding it to its index

7. Indexation
Files
Robots.txt
Crawl & index commands for search engines
Sitemap.xml
Acts as a roadmap of your website that leads
Google to all your important pages.

8. Largest Contentful Paint (LCP)
LCP measures the time it takes for the largest piece of
content, such as an image or text block, to appear on a
web page. A website should, ideally, have its largest
contentful paint load occur within 2.5 seconds.
First Input Delay (FID)
FID measures the time it takes for the browser to respond to
user interaction. For example, clicking a link or call-to-action
button on a web page. For this metric, a good score to aim
for is less than 100 milliseconds.
Cumulative Layout Shift (CLS)
CLS measures the unexpected movement of elements on a
web page that’s still in the process of loading. Picture
yourself as a user trying to click on a button, but then you
end up clicking something else as other elements appear.
This interrupts your experience, and as a result, you’re likely
to leave. A good CLS score is less than 0.1.

9. Renderin
g

10. On Page SEO
1.E-A-T Content
2.Title Tag
3.Meta Description
4.Content Headlines
5.Header Tags
6.SEO Writing
7.Keyword Cannibalization
8.Doing COntent Audit
9.Image Optimization
10.User Engagement

11. Keyword
Researc
h
Process
1
2
3
Identify Audience Understanding your audience is
key. What are their challenges? What do they
need? This will also apply based on buyers journey
Topic Research Aligning your audience
needs with your service/ product value
propositions
Keyword Grouping Organizing keywords to
closely related groups, help to create content that
is optimized for clusters or related keywords
Keyword Mapping Assigning or mapping
keywords to specific pages on a website based
on keyword research.
4

12. Meta
Data
Basic Tags:
•Title tag
•Meta description tag
•Header tag
•Advanced Tags:
•Markup data
schema
M E TA TA GS

13. Schema Markup
for Structured
Data
schema markup creates an enhanced description (commonly
known as a rich snippet), which appears in search results
Common types of schema
markup
> JSON-LD.
> Microdata.
> RDFa
Sample RDFa
schema markup

14. Heading Tag
Do not use multiple H1 tags on a page. It won't hurt but on
rare occasions, search engines might consider this as an act of
keyword spamming.
Multiple H2,H3 and H4 tags on a page are allowed and
considered a proper practice.
Never overdo. Do not add a whole bunch of header tags on a
page thinking that it might improve the on page seo score.
Follow the hierarchical structure.

15. Video
Social
Media
Blogs
Page
Content
Off Page SEO
Book
Articles Marking

16. "Type
of Links"
1
2
3
Natural link you gained from other website
linking back to your site (citing, referencing).
Typically this happens when you have good
content and relevance with them
Referred link pointing back to your site, by
your initiative reaching out to other relevant
sites, content marketing, or other efforts
Linked scheme or paid (Spam) links that are
not relevant, just to increase number of links to
your site. This is not recommended by Google

17. Measurements of
SEO
"Type of SEO Reports"
Metric Reports Ran ing Reports
-Usually monthly (in
some cases, weekly)
-Contain success
measures
-Report on traffic,
revenue, orders, and
what share of the
totals are coming from
natural search
-Contains lists of
keywords
-Measures changes in
keyword rankings across
search engines
-Usually monthly. Can be
weekly
-Can help determine if
ranking changes are
affecting success metrics
Indexing Reports
-Shows how many
pages/URLs are being
indexed by each search
engine
-Can help determine if
technical problems are
present
- Important to check out, but
don’t place too much weight
on the importance of the
numbers as engines mislead