Overview of my personal effort and interest, and Cisco activities around distributed ledgers and blockchain

1. Distributed Ledger
Masi Matteo
Sales Specialist Industry Digitization
www.masimatteo.com

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Questa presentazione sarà uno spot per Cisco perché sul tema
Blockchain
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New technology or research on new technology
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About Cisco innovation model
Co-
develop
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Patents
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Annual R&D
Spend
Internal
Start-ups

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Digital Public Services
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Accelerate the digitization of Italian Public Services
in alignment with the Government Digitization Plan
enabling amazing citizen and tourist experiences
Accelerate the road to Enterprise4.0
with particular focus on Smartworking,
Digital Customer Experience
and Manufacturing digitization
Innovate Critical Strategic Infrastructures such as
Electric Grids, Pipes, Roads and Rail Transportation
increasing resilience, flexibility and cybersecurity
Addressing youth unemployment accelerating and
broadening education on Digital, capturing demand of
200’000 new digital professionals needed by 2020
Facilitate a distributed exchange of innovation
among Universities, Startups and other innovation
actors to accelerate open innovation projects
Leverage Italy’s uniqueness in AgriFood to
create transformation projects and
platforms supporting risk prevention and
operations in the food market.
#DIGITALIANI
Accelerate Italy’s Digital Transformation

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Innovation eXchange

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https://developer.cisco.com/site/devnet-italy/

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Internet & IoT
Internet Internet of Things
Routers
PC, Servers
IoT sensors
IoT gateway
Wereables
Persons

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Blockchain
node or an
IoT device?SDN controller?

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Internet Scale Disruption
Information
Cisco on Blockchain
TCP/IP
Revolutionary
Protocol
Delivery and
Control
Building Block of a
New Era
Value
Internet of data Internet of Value

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Beyond the Hype

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Blockchain 1.0 Summary
2008
Satoshi Nakamoto
Publishes bitcoin white
paper and code
Bitcoin, The first
blockchain application
Public Peer to Peer Network
Transactions are broadcast to nodes that may be anonymous
Secure and Immutable
Unique key value pairs and cryptography to validate and permanently record
transactions structured into blocks and committed as ledger entries
Shared Global Ledger
All nodes maintain a copy of the ledger that serves as a single source of truth
Proof of Work based Consensus
Nodes compete in hashing computations aka “mining” to drive consensus on
a block of valid transactions and earn rewards (mint bitcoin)
Programmable
Support for simple payments business logic

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Blockchain Evolution
Shift to Enterprise
Permissioned Peer to Peer Network
Transactions are broadcast to all authenticated nodes on a private network
Secure and Immutable
Strong cryptographic credentials and identity used to validate and
permanently record blocks of by authorized entities
Shared Ledger
All nodes maintain a copy of the ledger that serves as a single source of truth
Protocol based Consensus
Nodes use an algorithm and a protocol to achieve consensus on a block of
valid transactions
Programmable
Full smart contract(s) support enabling complex business logic
Shift to Enterprise

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Cisco approach: Contribute

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• Open source collaborative effort created to
advance cross-industry blockchain
technologies.
• Global collaboration, hosted by The Linux
Foundation, including leaders in finance,
banking, IoT, supply chain, manufacturing
and technology.
• Open source software foundation to
support the creation of a secure,
scalable, interoperable, and trusted IoT
ecosystem.
• Enterprises will collaborate on POCs
and Testbeds in a rapidly growing
ecosystem
• Developers can gain access to
a growing library of Open Source Code
to support an interoperable identity
model and reusable software patterns
involving IoT Devices and Products, as
well as funding for pilots.

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• Trade association representing the digital
asset and blockchain industry
• Promote the acceptance and use of digital
assets and blockchain-based technologies
through education, advocacy and working
closely with policymakers, regulatory
agencies and industry
• Connects Fortune 500 enterprises, startups, academics,
and technology vendors with Ethereum subject matter
experts.
• Learn from and build upon smart contract supporting
blockchain in real-world production to define enterprise-
grade software capable of handling the most complex,
highly demanding applications at the speed of business

21. `
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Use-cases Span Multiple Industry Segments
• Private & public equities
• Bonds/Syndicated Lending
• Payments
• Trading finance / records
• Futures, forwards, swaps
• Commodities
• Voting rights associated with
any proceedings
• Mortgage/loan records
• Spending records
• Servicing records
• Crowdfunding
• Microfinance / Micro-charity
• Birth certificates
• Death certificates
• Passports
• Voter IDs
• Voting/Elections
• Land titles
• Vehicle registries
• Business license
• Business incorporation/
dissolution records
• Business ownership
Regulatory records
• Criminal records
• Building permits
• Gun permits
• Forensic evidence
• Court records
• Nonprofit records
• Legal Contracts
• Signatures
• Wills
• Trusts
• Escrows
• Degrees & certifications
• Grades
• HR records (salary, performance
reviews)
• Medical records
• Accounting/transaction records
• Genome data
• GPS trails (institutional)
• Arbitration
• IoT device management
• Home/apartment keys
• Vacation home/timeshare keys
• Hotel room keys
• Car keys
• Rental/leased car keys
• Safety deposit box keys
• Package delivery (split key
between delivery firm and
receiver)
• Betting/fantasy sports records
• Data records (sports scores,
temperature, etc.)
• Documentary records
(photos, audio, video)
• GPS network identity
• Weapons unlock codes
• Spam control (micropayments
for posting)
Financial Public records
Private records
Semipublic records
Intangibles
Other
Physical Assets
Use-Cases: permanent & auditable records
Industry active use-cases
• Online identities
• Proof of authorship/prior art
• Music/book licenses (DRM)
• Domain name registration
• Patents
• Copyrights
• Trademarks
• Software licenses
• Coupons / Vouchers
Source: Industry Interviews, Press releases, CSIG research
Limited Commercial Launches Early PoC use-cases

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• Blockchain enabling access to valuable distributed idle computing capacities providing large-scale
graphics processing units (GPUs) to render customer projects.
• Until now, the major centralized cloud providers have not been able to provide sufficient capacity.
• The chronic GPU shortage and lack of economies of scale make GPU cloud rendering unaffordable for
the majority of users.
• A token ecosystem could discover hidden values in idle GPUs and solve the company’s long-term
capacity issues as they grow.
• This solution applies blockchain to allow distributed GPUs to be shared across the globe, reducing
costs, reducing waste from underutilized GPUs and creating an efficient use of distributed computational
power.
• A rough estimate shows that if the company could use its token to access 1% of the world’s addressable
GPUs, this would be equivalent to $21 billion worth of infrastructure.
• There is a significant economic incentive to leverage such a distributed network and remove the
intermediary/broker capacity currently used.
Use Case: Using Blockchain to Access Distributed GPUs

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Agrifood

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Combined Blockchain/IoT Use Cases
Internet
of things Blockchain
A
B
C
D …
Use Case A:
interoperable identities
for physical assets
Use Case B:
IoT Sensors Data confirms
milestones in smart contracts
(e.g. confirmation that goods
have arrived)
B
A

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IoT Identity Management and M2M Smart Contracts
Fully digitally integrated manufacturers
specify every aspect of new product:
• Parts: Specs, tolerances, expected
yield, materials, etc
• Financials: Bids for work, Contract
limits, clawbacks, rewards, etc
• Work Validations
• Connected manufacturing
floor
• Maintenance commitments,
schedules
Digitally integrated vendors,
suppliers, partners Pick up
specification
• Commit to bid wins
• Publish manufacturing results
• Publish maintenance
records/schedules
• Yield
Spec
submitted
into block
chain
Car
manufacturer
Logistic
supplier

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Supply Chain Security & Bill-of-Lading
Refrigerated Transport
Location, Speed,
Temperature, etc
Telematics
Hash
Hash +
Timestamp
Digital
Signature
Signed
Timestamp
Published
• Signed and encrypted transport data submitted to network
• Anyone with public key and later review and audit
transportation data
• Supply chain verification
• Criminal Investigations
• USFDA/Interpol/Pharma
• 3rd party audit/review
• Financials
• Process
• Security
• Organic Certification and Food Supply Chain aaS
Block Chain
Network
Decentralized
Timestamp
Authority
Private
Key

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Pharma

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Last but not least
We are hiring

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My personal effort to promote technology
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30. Matteo Masi
www.masimatteo.com