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Nick Ray - Social Media '09 (a mashup* event)

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Nic Ray Unilever & crowdsourcing Social Media '09 a mashup* event mashupevent.com

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Creative Crowdsourcing (the Idea Bounty / Peperami case study) Nic Ray 12.11.09
[object Object],[object Object],[object Object],[object Object],[object Object],What is crowdsourcing?
[object Object]
With technology, the crowd is: Larger Better connected Able to contribute in many ways based on a range of skill levels
 
 
 
Shaking up the industry
It ain’t easy!
What kind of brief is right?
 

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Hinweis der Redaktion

  1. One year old Built on the back of social media – we have spend under £500 in marketing Blog and Twitter are key community building and engagement channels
  2. A challenge to the traditional agency model Thousands of creatives (from diverse backgrounds) vs. two Significantly lower cost and risk Faster turnaround Insights and consumer engagement PR exposure Exposure / awareness to a early adopting, networked community
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  4. $10000 bounty 8000 + Creatives 1200 Submissions Paying out more in the end.