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Manipalmart
1. E- BUSINESS MANAGEMENT ASSIGNMENT
Manipalmart.com
A case study
Group 4, section A
Advitheya N
Gowri T R
Mohammed Saabir
Nayana P K
Prasad Kamath
2. “Sky is the limit” says Mr Shivananda Pai, the CEO of manipalmart.com. Mr Pai started
manipalmart.com on 19th june 2009 after his graduation with student community as the
primary target segment. He started this site with an investment of Rs.6000 which was for the
web designing. It was his craze and passion for computers which lead to the start of
manipalmart. His curiosity to get answers for questions such as “how to get ranking from
Google?”, “how to create pages online?”, “how to use Google ads?”, “how to register domain
name?” has given us the gift of manipalmart today.
Mr Pai believes in honesty and hard work which has fetched more than 5 lakh clicks in a
year. More to our surprise, it has got one lakh clicks in the past month due to admissions. He
has done lots of research in order to reach this stage of popularity. He has made a research
right from the choice of the colour of the site till the identification of genuine customers.
The website uses transaction based revenue model and sellers paid commission on the
transactions facilitated by the site. Manipalmart recently got an affiliate with amazon.com. It
uses web 2.0 for the back end design. This site also is an infomediary which gives the users
the source list of various services available in and around Manipal. It has taken the words
“rental Manipal” from Google ad words. Initially, Yahoo had barred this website because of
the Google ads. Google pays the revenue for ads and believes that this site has a huge
potential.
Mr Pai during his interview says, “We don’t think that we need any introduction to our
service.”
Buy, Sell, Rent
The site provides the real estate option online. The potential customers identified by the site
are newly married couples who wish to have a flat in their home town or the NRIs who prefer
beach front flats. Online rental agreements are provided which can be used by the owner,
residing abroad and tenant who is in Manipal. This site provides an opportunity to the
residents of Manipal who are presently settled in abroad to sell their lands online. It allows
buyers to sell used items too which is one of the unique feature that manipalmart has been
distinguished for.
Print online job
Manipalmart has come up with a feature that facilitates the students in submitting the
assignments in time. The documents can be uploaded on the website with contact details and
will be printed in a short span of time. The upload is either accepted or rejected by the
website depending on the genuineness and are forwarded to the cyber centres which is
outsourced by the dot com. The process of the print online job can be clearly understood with
the exhibit 1 in page 10.
Online shopping
The website provides facilities like online purchase of bus ticket, railway ticket, flight ticket,
hotel reservation, rent a vehicle, request to buy book, recharge mobile and recharge DTH
services
Beauty parlour
A source list of available beauty parlours in and around Manipal is listed out in the site
which has gained maximum popularity
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3. *Call an auto
The browsers can call an auto to his residence from the places Sonia Clinic, Tiger circle, MIT
stand, KMC Main, Endpoint, Eswarnagar. The working of this service can be explained with
the exhibit 2 on page no. 11.
Cell phone recharge
This feature allows the user to recharge his mobile for either Rs. 100 or Rs. 200. There is no
additional cost on the services they provide but certain cases they collect 10% extra charge on
service. Paypal service is used to facilitate the payments.
Cooking gas
This feature lists the LPG Distributors in and around Manipal.
Courier Service
This feature lists the courier service providers in and around Manipal.
Departmental store
This feature lists the departmental stores located in and around Manipal.
Gym
This feature lists the health clubs located in and around Manipal.
Hotel reservation
The website advocates that “Unlike other web based booking and other communication based
booking you may end up with errors or develop communication gap between parties. Where
you end up with:
Paying more than the real
Unknown person at service
Tariff rate varies depends on season and end up paying more
Location of the hotel is unknown
Location hotel not near your work place
Quality of service in hotel is poor
Exceeding your budget limits
Service is not good as explained in website”
The user can choose a hotel and type of room from the drop down menu and will have to give
their personal details. The website books the hotels in person and is viable to their customer.
They keep proper communication and track the process to satisfy the customer needs.
Mangalore Store
This feature facilitates people who are from mangalore but staying away from their
hometown to order for home made, ayurvedic products like baby care (roots, dashamoolarista
etc), pickles, appalam and other necessities. User can just send his order through e-mail about
his requirement with full details, quantity also from particular place (speciality).They reply
with price details and other remarks will be sent by the website and they wait for the
acknowledgement for supply of items.
* Service yet to be activated
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4. Marriage Hall
It provides details regarding all marriage halls and convention centres in and around Manipal,
which help in organising events etc.
*Medical Tourism
The health care sector in India has witnessed an enormous growth in infrastructure in private
and voluntary sector. The private sector which was very modest in the early stages has now
become a flourishing industry equipped with the most modern state-of-the-art technology at
its disposal. It is estimated that 75-80% of health care services and investments in India are
now provided by the private sector. An added advantage is that India has one of the largest
pharmaceutical industries in the world. It is self sufficient in drug production and exports
drugs to more than 180 countries.
Why India?
India is considered the leading country promoting medical tourism-and now it is moving
into a new area of "medical outsourcing," where subcontractors provide services to the
overburdened medical care systems in western countries.
India's National Health Policy declares that treatment of foreign patients is legally an
"export" and deemed "eligible for all fiscal incentives extended to export earnings."
Government and private sector studies in India estimate that medical tourism could bring
between $1 billion and $2 billion US into the country by 2012. The reports estimate that
medical tourism to India is growing by 30 per cent a year.
India's top-rated education system is not only churning out computer programmers and
engineers, but an estimated 20,000 to 30,000 doctors and nurses each year.
The largest of the estimated half-dozen medical corporations in India serving medical
tourists is Apollo Hospital Enterprises, which treated an estimated 60,000 patients
between 2001 and spring 2004.
Medical package:
Bone Marrow Transplant
Brain Surgery
Cancer Procedures (Oncology)
Cardiac Care
Cosmetic Surgery
Dialysis and Kidney Transplant
Gynaecology & Obstetrics
Health Checkups
Internal/Digestive Procedures
Joint Replacement Surgery
Nuclear Medicine
Neurosurgery & Trauma Surgery
Preventive Health Care
Refractive Surgery
Osteoporosis
Spine Related
Urology
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5. What is manipalmart.com’s role in medical tourism?
They are in the process of hand shake the prominent hospitals around Karnataka and Kerala.
They act like a care taker between hospitals and patients so that patients will get ultimate
care.
Patients will be given local attendants / guardian to escort with them.
Website sees that tour will be more economical than the other countries.
They supervise from arrival at airport to departure at airport.
Safety of the patient is the ultimate aim.
Total solution by comparing treatments at different hospitals in advance.
Patients will be admitted only after proper planning and time management.
The medical tourism cost comparative chart is in exhibit 3 on page no. 12.
*Packers and movers
*Pay my bill
This facility is only for the Manipal and Mangalore students. It aims at collecting the bills of
the students and paying it through paypal which is the payment gateway.
Police station
The site has collected information which might be required by the students studying in
Manipal during emergencies.
Foreigners Registration
Foreigners should submit their applications along with the registration forms with full details
in person. Registration is not required for the visas valid upto 180 days. Similarly prior
permission for leaving the country is not required if the visa is valid upto 180 days. However
this rule does not apply to Pak Nationals and Afghan Nationals. Foreigners having a visa for
more than 180 days should get themselves registered within (14) days of their arrival,
whereas Pak- nationals should report their arrival within 24 hours and all Afghan nationals
are required to register themselves within (7) days of arrival in India irrespective of their visa
validity, before FRO concerned. Extension of visa beyond 180 days will require registration.
Children below 16 years of age are exempted from registration with foreigner’s registration
officer. However, they are required to obtain residential permit and are not exempted from
this requirement for getting extension of stay. All application forms are made available free
of cost at City Special Branch located in the premises of the office of The Commissioner of
Police, Infantry Road, Bangalore City. Foreigners have special endorsements [each visit six
months/ each visit shall not exceed 180 days] in their visas do not require registration and
departure clearance; but registration and leave India permission are required, if their stay
exceeds 180 days or six months. Adults should submit [5] photographs and minors [3]
photographs. Proof of address in shape of ration card, telephone bill, electricity bill, etc.
should be submitted. Two sets of passport and visa copies should be enclosed. Guardians
should submit the undertaking letter for dependent foreigners. Foreign students coming on
student visa should submit bonafide study certificate of a recognized institution along with
HIV test certificate, bank account statement and rental deed. Foreigners coming on business
visa should submit the RBI permission. Foreigners coming on employment visa should
submit the employment agreement papers/ undertaking of the employer or company. A
PENAL fee of US $ 30[or equivalent amount in Indian rupees] has to be paid by foreigners
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6. overstaying in India or for not registering with the Registration Officer within the stipulated
period and for grant of Restricted/ Protected area permits.
Visa extension
Extension forms will be issued at F.R.O’s office (1+3). Foreigners should submit application
along with the extension forms with full details and reasons for extension. Adults should
submit [5] photographs and children (minors) 3 photographs in case the photographs
submitted previously have become old. For proof of residential address, ration card or
telephone bill should be submitted. In case of Indian spouse, marriage certificate issued by
the recognized government Registrar should be submitted in duplicate (two sets). Foreign
students coming on student visa should submit bonafide certificate of recognized institution
along with HIV test certificate, bank account statement and rental deed. l Foreigners coming
on business visa should submit the RBI permission for the extension period. Foreigners
coming on employment visa should submit the employment agreement papers for the
extension period. The foreigners of the following countries are exempted from Visa fee
Afghanisthan
Bangladesh
Sweden
South Africa
Poland
Maldives
Slovak Republic
Mauritius
Mongolia
Argentina
Jamaica
Fee For Visa Extension
Transit Visa [valid for 15 days-Single/Double Entry] -US $ 10
tudent Visa [valid for the duration of the course or for the period of five years, whichever is
less –multiple entry] - US $ 75
All kinds of visa other than transit and students Visas valid upto 6 months [multiple entry] -
US $ 40
All kinds of visa other than transit and student Visa valid for over 6 months and upto 1 year
[multiple entry] - US $ 65
All kinds of visa other than transit and student Visa valid for over 1 year and upto 5 years
[multiple entry] - US $ 130
Police Clearance Certificate for obtaining passport
For the Police Clearance Certificate the applicant should apply for the same at the Passport
Office concerned. After verification by the Special Branch a report will be sent to the
Passport Officer for issuing of Police Clearance certificate (PCC) by the Passport Officer.
VERIFICATION OF PASSPORT APPLICATION The following aspects are being verified:
1. Whether the applicant is a citizen of India or not
2. Identification of the applicant with the photograph on the personal particulars form.
3. Whether any criminal case is pending against him /her in the court of law.
4. Whether his/ her case attracts the provisions of Sec 6[2] or 10[3] of Passport Act, 1967.
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7. 5. Whether the applicant has come to any adverse notice which would render him/ her
ineligible for the grant of passport facilities.
The Pak nationals on their arrival at Bangalore City have to report before F.R.O. Bangalore
within 24 hours of their arrival. After reporting they will be provided with residential permit
(RP) for the visa period by the F.R.O.Bangalore.
Pakistani Nationals
Requirement for extension of visa on short term visa basis for the Pak
Nationals Extension of Visa is being granted to Pak nationals on the following grounds for a
period of one month by FRO Bangalore under delegated power and by the State Government
up to a further period of two months, one month at a time beyond the authorised period of
validity of the Visa. Grounds:
Serious illness of the Pakisthani national or his first degree relations.
Death of first or second degree relations
Marriage of first degree relations settled, or date changed after the arrival of the Pak nationals
Disruption of means of travel
PROCEDURE FOR GRANT OF EXTENSION ON LONG TERM VISA (LTV) TO PAK-
NATIONALS Grant of visa to PAK-NATIONALS visiting INDIA is governed by the INDO-
PAK Visa Agreement 1994 as amended from time to time. This agreement provides for issue
of only Short Term Visa(STV). However instructions have been issued from time to time in
the past regarding grant of Long Term Visa(LTV) to the following categories of Pak-
nationals: Member of minority communities in Pakistan (Hindus and Sikhs) ; Pak-women
married to Indian nationals and staying in India; Indian women married to Pak-nationals and
returning due to widowhood/ divorce and having no male member to support them in
Pakistan; and Cases involving extreme compassion.
FOR CATEGORY (I):
Application along with Form-B, guarantee affidavit, indemnity bond, challan of Rs.15/-, (8)
latest passport size photographs Photo copy of the valid Pak-passport. For further extension,
if any, for a period of 2 years only application along with Form-B and Photo copies of valid
Pak-passport and challan of Rs.30/-.
FOR CATEGORY (II):
Safety tips for Residential Areas
1 Hire qualified / experienced security guards only
2. Check the antecedents / credentials of the security guard and domestic servants before
hiring them. Insist on references from their previous employers. Furnish their full particulars
to your police station in the format suggested by them
3. Always employ different security guard for day and night duties
4. Secretaries of Societies are advised to brief all the security men / security guard / lift men
about various aspects of security. Some of these are: To make an enquiry if a taxi or auto-
rickshaw is seen parked inside the compound or outside the building for a long time.
To inform the police in case they find any vehicle parked inside the building (if ownership is
not known) for a long time.
5. Secretaries of societies are advised to brief all residents on the following:
Whenever they employ a new servant, the local police station should be informed. His or her
photographs, fingerprints and other details should be obtained and submitted to local police
station.
They should be advised to install a door with iron bars inside the flat, superior quality night
latches and special eye lens on the main door. Ideally, interaction with strangers and vendors
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8. should be through the grilled door. High wattage light source with pilfer proof cover outside
the main door should be installed.
They should not keep huge amounts of cash, valuable ornaments etc., in the house.
They should avoid discussing money transactions and other important family matters in the
presence of servants/ outsiders.
* They should not humiliate servants on petty matters. Nor should they penalize them for
small damages.
6. It is important to inform the police about any suspicious happening or unclaimed object
found in suspicious circumstances. Extend full cooperation to the police.
7. A special register should be maintained in every society and kept in the custody of the
security guard / watchman or in the society's office. Whenever Police officers visit the area,
they should get an entry in such registers.
FOR CATEGORY (111) AND (1V):
Extension of visa on LTV basis, the Pak-national has to submit an application along with
Form-B, guarantee affidavit, indemnity bond, Photocopies of marriage certificate, (8) latest
passport, and Photo copies of the Pak-passport, Photocopies of Indian passport of the Pak-
national husband, challan for Rs.15/- for the first extension. For further extension, if any, for
a period of 2 years only application along with Form-B and Photo copies of valid Pak-
passport and challan of Rs.30/. After due enquiry of the genuinity, the proposal of extension
of stay on LTV s being referred to the government of Karnataka State for further action.The
Pak national has to submit an application along with Form-B, guarantee affidavit, Indemnity
bond, Photo copies of marriage certificate, (8) latest Passport size photographs of the
applicant, Photo copies of valid Pak Passport, Photo copies of Indian Passport of the Pak
nation
Print Photo
This feature allows the user to upload a photo and take a print of it. It gives an option to the
size of the photos which must be entered along with the personal details for verification.
Recharge DTH service
Website does the recharge for Big TV with an amount of Rs. 500 which would be done
through paypal. The other providers and options for recharge amounts would be added on in
the near future.
Travel agents
The users are given a list of local travel agents for their convenience purpose along with their
contact details.
VIP Phone Numbers
The contact details of the VIPs of manipal which would be needed by the student community
are put up on the website for students’ and visitors’ welfare. These contact details are
obtained from the BSNL line dial 29XXXXX.
PG Accommodation
By giving the details about the requirement of PG in the specified format in the website, the
users would be getting a mail that would give them the available PGs and instruction to
follow to join a PG.
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9. Money exchange
The Universal Currency Converter contains the top 85 currencies sorted by country name -
listing the ten most popular currencies first. Special units and precious metals are listed both
alphabetically and separately, at the end of the list on the site.
Rent a vehicle
Once the user clicks on this option a rent a vehicle order form will open as a new window
where in the user can choose the type of vehicle and the city from the drop down menu.
Rose to a friend
This is a new E-Friendship concept to greet friends at Manipal. Just click on our email box
and send message and order flowers with the site, which will pass on greetings to your loved
one at Manipal. It would be a surprise to the recipient and the details of the sender would not
be disclosed. This service is dedicated to the students at manipal. The range of the roses starts
from Rs. 100.
Tracking the railways and flight
The railways and flights are tracked on the website. The flights are tracked with the support
from Airport authority of India.
News update
At the bottom of the web page one can get the news which is powered by Google. The news
will be about Manipal at first, the next button would lead us to the news about places around
Manipal and further clicks would give us news about Mangalore.
Other services
It gives a free source list of the ATMs/banks, stationeries, clubs, coaching centres, hotels and
lodges, map of manipal, repair center, cloth shops, cinema halls, gift stores, places to visit, a
gallery and waste management.
Why should one choose manipalmart.com?
The primary reason is the product itself which offers a wide variety of services under an
umbrella. The website aims at providing quality of service. They emphasise on the customer
service and building customer loyalty, which is one of the challenges faced by the websites.
They have a referral marketing where users can write blogs and win prizes. The website came
up with the idea of converting the brick and mortar to click and mortar. This gave the local
traders and service providers an entry online and also eliminated competition with them by
bringing them online.
Manipalmart has a huge potential and given an opportunity, would make the users feel the
difference with their services. It has different customers who work for different companies
and has contacts round the globe as listed in exhibit 4 in page no. 12. It is growing along with
speed and let us wait to see whether it’s going to sustain over a long time and expand its
business to other parts of the country too.
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11. Exhibit 2
Once the user opts
for the call an auto service
and putforths his request
The website authenticates the user
and sends sms to the user
as well as the auto driver with
an advertisement
which would be a source of revenue
The entire process is completed in a click
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12. Exhibit 3
Medical Tourism Sample Surgery Cost Comparitive Chart
USA India Thailand Singapore Costa Rica Korea
Heart Bypass $130,000 $9,300 $11,000 $16,500 $24,000 $34,150
Heart Valve
$160,000 $9,000 $10,000 $12,500 $15,000 $29,500
Replacement
Angioplasty $57,000 $7,500 $13,000 $11,200 $9,000 $19,600
Hip Replacement $43,000 $7,100 $12,000 $9,200 $12,000 $11,400
Hysterectomy $20,000 $6,000 $4,500 $6,000 $4,000 $12,700
Knee Replacement $40,000 $8,500 $10,000 $11,100 $11,000 $24,100
Exhibit 4
Some of our customers are working for
· Infosys
· karnataka Bank
· Manipal University
· Asia net
· Tampi
· Manipal power press
· Manipal dot net
· Karmic
· IOCL Delhi
· Hare ram Hare Krishna
· SMEI Trading (India) Pvt, Chennai
· Al-Reyami Dubai
Countries we get call for our services
· England
· Malaysia
· Dubai
· USE
· Iran
· India
· Singapore
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