Prepared and presented by the group of students of Mass communication (BMC-7) of superior University, Raiwind, Lahore Resource Person: Ahmad Sheikh Group leader: Monina

2. DEPART OF MASS
COMMUNICATION
BMC-7
Resource Person: Ahmad Sheikh

3. Presented By
 Iqra Butt 10129
 Momina Ghani 10124
 Iqra Tariq 10126
 Varda Butt 10128

4. JOURNALISM
 Journalism is the investigation and reporting of
events, issues and trends to a broad audience.
 The activity or profession of writing for
Newspapers or Magazines or of Broadcasting
News on Radio or Television.

5. ACRONYMS
 Acronyms are abbreviations formed from the
initial components in a phrase or a word.

6. CROSS FADE
 Cross fade is editing that makes a smooth
transition between two files.
 To show something exiting from the scene or
other is inserting is cross fade.
 This method creates a smooth transition, for a
short period of time the listener hears both files
playing simultaneously.

7. TALK BACK
 Is a means of instantaneous communication
between the MCR (Master Control Room) and
Studio is Talk Back.
 A system of communications links in a radio
studio that enables directions to be given while a
program is being produced.

8. DTH
 Direct-to-Home broadcast
 A digital signal transmitted directly from
satellite, received through small dish at home or
subscriber’s end.

9. FIX SPOT

1.The continuity of one portion
in every episode of some
program is fix spot.
2. Commercial spot broadcast at
fixed time
Example: HBL advertisement
broadcast before 8 O clock News

10. VOICER
Report which is based on reporter’s own
voice

11. STAND UP
 To give report at the actual location.

12. CROSS SCRIPT
 When the voice over is different from
the video is cross script.
It means reporter that reporting the news is
entirely different from the video displaying on your
television ,there is no connection between them.

13. ACTUALITY
Recoded segment of any
event or subject is called
actuality.

14. ADLIB
 Spontaneous act of speaking
 Unscripted material to be spoken
 To improvise and deliver without preparation

15. FEED
Broadcasts sent by
radio and TV
networks to local
stations or by a
local station or
medium to the
headquarters office
or other media.
The origination
point is called the
feed point.

17. SCHEDULE
 A list of consecutive programs.

18. SPILL OVER
 When frequency of one country crosses the
border of other country then disturbance
occur in transmition is spill over.

19. FILLER
.

20. DIARY
 A list of broadcasted programmes in a record
is Diary.

21. DATELINE
 A dateline is a brief piece of text included in
news articles that describes where and when
the story occurred.
 Example
 Women Entrepreneurship Development
 Lahore
 20-10-2011
 By Muhammad Ahmad sheikh (International Broadcaster/ Journalist. Bureau chief Mediaco m

22. EMBARGO:
 To hold a story for specific time period is
called embargo

23. TIMELINE:
 Chronological order of
a story is called
timeline.

24. Deep Focus a
b
 : A technique in which objects very near the
camera as well as those far away are in
focus at the same time.
 To focus the two persons and also focus
their background deeply.

25. Beat
 A special area of journalism that a reporter
always cover.
 E.g. health, entertainment.